Tips For Choosing Music For Your Video

Music leaves a lasting print in our hearts when it’s used in videos and movies. It has been used to set the mood, tone and style of visual media for a very, very long time and shows no sign of letting up any time soon. We’re going to give you few but important tips for you to choose the best fitting music for your video or movie for it to leave a lasting impression and impact your audience. A very important note, though, is to respect copyright. Do NOT steal music. No matter how well you think the track fits, always make sure you have the rights to the song before using it.

There are plenty of ways you can go about picking a soundtrack for your video, and it seems to all come down to taste, but there are some methodical aspects to keep in mind. It doesn’t always have to be your favorite soundtrack or pop song and just winging it doesn’t always work, especially if you’re a film editor or film maker. Without further ado, let’s dive in!







Tip #1: Have a good understanding of the work you are doing
Having a good idea of what you are trying to get across to your audience is a major stepping stone towards finding the best fitting soundtrack for your video. An understanding of the message helps you figure out what mood you want to highlight while conveying that message, and finally, creating an emotional response.


Tip #2: Keep the audience’s emotional and psychological response in mind
Your audience usually doesn’t know what to expect out of your work, so it is important to know what kind of mood you want to put them in. Do you want to create suspense, a surprise? Do you want to make them laugh? Or cry? When you’re picking a soundtrack, make sure that it fits the mood of the footage, or evokes an opposite emotion, depending on what you want to get out of your audience. A good example of this is Goodfellas, directed by Martin Scorsese. In the scene where Tommy (Joe Pesci), and Jimmy (Robert De Niro) beat Billy Bats (Frank Vincent) to death at the bar, Scorsese uses Donovan’s Atlantis, a soft rock song, to illustrate that the brutality in the scene as merely another day in the life of a Mafioso. Scorsese contrasts the violence with soft music as opposed using frantic, hard music to convey the brutality of the scene.



Tip #3: Use your intuition, don’t over think!
Picking the perfect track for your video is a tricky thing, given the vast amount of music to choose from, and although it’s sometimes puzzling to listen to your gut, give it a chance. What you feel is the right music for your video is usually what you want to go with. Of course, we have no control over our intuition and therefore rarely trust it, but if you feel a mood or a solo to be the one for your video, give it a try, and find that it works, go for it! Now, this is not to say that you should be impulsive without any referral to logic and sense; make sure your intuitive choice of music is coherent with the footage you are working with.

Finally, we hope this article was helpful to you and your creative process. These are just some tips from us in the field of communication arts that we have found to fit our way of doing things. A mix of chaos and discipline is one of the most notable ways of going about creative work, so make sure to keep a balance between what your heart wants to be the perfect pick, and what your mind finds to be the correct choice.

Creation And The Importance Of Recreation

Part of being a creative person is constantly having to enrich your mind with various kinds of information. Whether it’s history, philosophy, sports, or any subject or activity, it all finds its way to enhance your creative output. In this article, we are going to explore the importance of non-creative activities and how they help get your creative juices flowing.


When it comes to creativity, knowledge is what it all comes down to. If you are a creative professional, and your job constantly involves creative expression on demand, that can be exhausting and frustrating at times. Being a creative not only involves technical and concept-based knowledge, but also requires “extracurricular” activities to enhance and enrich your creative output. Even in mainstream creative work such as music videos, recreation can find its way into your creative process if you let the music guide your imagination. As stressful as the work may be, it is important not to burn out your capacity; take few breaks and work in short, creative bursts.


If you are a filmmaker, for instance, you would know that there are a lot of ways to tell a story. The diversity and richness of the film making world is so baffling, that there is no way there is no knowledge or philosophy behind it. In order to widen your creative range, you need to widen your knowledge and diversify your creative  influences be it through reading, learning a new language, going on a boat trip, hiking, etc.


There is a method used by creative professionals all over the world, which encourages leaving your work to do an activity that is completely unrelated to the work you are doing, and then going back to it once you’ve recharged. This gives you time to digest and meditate on your work far more efficiently and effectively than jamming your head while being stuck somewhere in your creative process. You can try it! The next time you have a screenplay to write, or a portrait to paint, give time to just sit back and contemplate your work while performing some other kind of activity. You could go for a walk, for instance, or even take a nap! Of course, it is one of the ways to go about your creative process, and one that I have personally found worthy of note.


If, say, you are working on an explainer video, take time to fully digest the text you are working with, fully immerse yourself in its message, then leave it alone for a while. Take time to let it fully develop in your mind while you’re cooking or doing any unrelated activity, then go back to it with a fresh mind and let your creative juices flow.


In conclusion, there are numerous ways to improve your creative process and above are just a few of the tools creative people have used to make great art over time. It is easy to dismiss having to do so much work in order to improve your creative output, but it truly goes a long way to constantly feed your brain a variety of information and knowledge so that your creative palette grows with it.



A Growing Appetite for Shrinking Content

It’s very likely that, at some point, you may have kept scrolling through your social media feed when you came across a video that is a minute too long. You’re not abnormal and this isn’t something specific to you. Just know that this is a phenomenon that is everywhere and shows no sign of going in the other direction. In this article, we’re going to show you how the demand for ever-shrinking social media content is growing.


As if video isn’t enough of an attractive medium, the workings of social media have made it short (like our attention span), simple, and catchy. According to, videos up to 2 minutes long get the most engagement.

With our attention span getting shorter, our need for small, bite-sized video content is growing. With YouTube having more than a billion users, and more than 500 million hours of video watched on it each day, brands and other entities are competing to reach us and deliver their message with the most power in the least amount of time.



This phenomenon is prevalent in memes and funny or shocking videos. On Twitter, for example, where 82% of users watch video content, apart from the low character limit, the vast majority of videos, both funny and otherwise, are no longer than 2 minutes. Videos that are seconds long are used to portray certain feelings and are used to complement jokes, and it is present in a lot of viral content.

Another area in which short video content is sought after and used is in the news. News agencies, outlets and their extensions, such as AJ+, use short, informative videos with large type to get their story across in the most effective, time-efficient way possible, and they go viral. In fact, news outlets rely on such methods to gain followers and engagement rates.

At this point, it is safe to say that there is enough research on this topic to be able to figure out the ideal video length for every major social media platform. For instance, according to, the ideal length for an Instagram video is 30 seconds, because our brains process visual images a lot faster than text, therefore we tend to scroll through our feed faster than any other platform. Videos should be concise in order to meet viewers’ expectations. On Twitter, the ideal video length was calculated to be 45 seconds, as Twitter has a character limit to tweets, so users are accustomed to short, bite-sized bits of information, and that applies to video on Twitter as well.

The ideal video length on Facebook is 1 minute, as it needs to be short and to-the-point in order for users to like and share quickly, and mov

e on. YouTube’s ideal video length is 2 minutes, however, users like to spend time on the platform to browse for specific content or keep up with their favorite YouTube channel, making it preferable to upload long-duration content on that platform.


It is easy to slip into disillusionment and maybe even conspiracy theories when talking about what you might call conditions of effectively using social media and engaging with your audience, considering our constant need to use our phones and check for notifications, but the fact is, social media is only going to be a growing part of our lives, and has helped us reach an unprecedented level of connectivity (in one way or another).

Now, for an insider’s look on these phenomena, video production companies including us are constantly up to date on the latest trends in motion design and digital media, as well as what audiences demand out of video content. You are guaranteed to get the video content required to get your brand’s message across to your target audience in an effective way.

In conclusion, the need for fast-paced, short and powerful video content is only expected to grow in the coming years, and that has its drawbacks when it comes to our attention spans getting shorter. Millennials rank the highest among generations who watch video content online, and with short video content showing no sign of fading out, coming generations are only going to create more demand for it. On that note, feel free to contact us to get started on your next video project!



Boost Your Creativity With These Simple Steps


Are you lacking creativity? Need some fresh ideas to come to you? Psychologists define creativity as the process of creating something that is original and worthwhile. It’s about finding solutions to the problems and new ways of approaching different situations. However, creativity isn’t reserved for the artists and some special people as you may think. Everyone can be creative, but creative people don’t just sit around waiting for a moment of inspiration to come. They are playful, they experiment, learn, constantly thinking of finding new ways to overcome obstacles. In this article, we will show you a few simple steps that can help you boost your creativity.

Ways to improve your creativity

Exercise your brain – Creative thinking involves making new connections in your brain which is achieved by learning and exposing yourself to different experiences. The more you use your brain for different tasks, the more time you spend actively thinking, the stronger the connections become. Also, broadening your knowledge, learning about certain topics unfamiliar to you will help you with new ideas and help you boost your creativity.

Exercise your bodyThe research shows that there is a connection between physical activity and improved cognitive processing. The study involved 144 participants aged 19 to 93, who had to complete memory and ‘momentary affect experience’ before and after exercising. The study clearly shows that exercise had improved cognitive processing regardless of age. Furthermore, it’s not only that exercising will help you improve your creativity, but also shape your body and improve your health.


Challenge yourself – Finding a solution to a problem can stimulate your brain, so open yourself up to challenges. You can try playing board games or even some other group problem-solving activities. That will also help you grow a stronger connection with your colleagues if you are playing within a company as part of a team building activity. Why not turning a challenge into fun?

Find motivation in other industries – If your job position requires creativity, sometimes you can look into what other companies, from different industries, do. That doesn’t have to mean that you have to copy their work, but looking closely at what your favourite brand is doing may help you get some fresh ideas.

Become an expert – Another way to improve your creativity is becoming an expert. Having wide knowledge about a specific field will help you find original solutions much easier.

Relax – Sometimes your brain can be overwhelmed with too much information. This can reflect in decreasing your productivity as well as your creativity. Simple activities, like meditating or walking, can bring you some inner peace and open your mind for new ideas.



There are a number of ways to be creative, especially in the digital era. However, just like your muscles, you have to stretch your mind.  You should experiment, try different angles and sometimes even push to the limits. Once the ideas come to you, don’t forget to write them down. One idea will lead to another and eventually, you will come up with something very creative and worth sharing.


The Cost of Video Production 101

How much does video production cost and what determines the price?


Is your business ready for professional video? According to Forbes, 90% of costumers report that product videos help them make purchasing decisions. Considering this and that 59% of interviewed executives would rather watch a video than read a text, the decision to invest in video marketing is the right one.

Creating videos is a long and demanding process requiring a team of professionals. So, don’t expect it to be cheap. Moreover, videos that are done unprofessionally will damage your brand image and it’s not worth the risk. That’s why you need to make sure that a video production company delivers the desired results, and brings the quality you expect. You need to pay attention if they provide you with all the information, clients’ testimonials, and a representative portfolio. A representative portfolio is a portfolio with a wide range of different video styles.

There is another question that comes to mind. How much video production costs and how to know whether or not you are getting what you are paying for? Let’s have a look at what determines the price in the first place.

What are the main factors that determine video production costs?

Professional video production companies take their job seriously, and the process involves managing different tasks on many levels. Here at Business Motion, we start by learning about the target audience, and what is the main purpose of the video. Then, we suggest the best style to use to achieve the desired goal and we then collect all the necessary information and material that will help us reach the video’s goal. However, there are many key factors that determine video production costs, among them are:

  • Team – It’s crucial that behind the video production project is a team of professionals that will provide high-quality content. Therefore, an experienced and talented team will charge more. Furthermore, if we are talking about live action or more demanding videos, that will require more people involved, and that comes with a price.
  • Equipment – Tools are an important part of creating high-quality content. You can create a video with your cell phone, that’s no secret, but video production companies possess all necessary expensive tools to make sure your video looks perfect.
  • Time – Cost can depend on your video’s runtime. Obviously, more minutes lead to a higher price. Secondly, time spent preparing scripts, creating a story, and characters can be time-consuming, and that is another factor that determines the price.
  • Style – The style you choose for your video presentation also affects the cost of production. As you can tell, live action videos can be more expensive than animated videos. You have more people involved, it’s time-consuming, sometimes requires finding and driving to a certain location, and you can edit it only after the footage is recorded. That means that it will be harder to add scenes later on if it wasn’t filmed originally. So if you are looking for a cheaper option, you should pick animated videos, or perhaps consider making a mix of animation and live action.


How can you benefit from hiring a video production company?

You can benefit from hiring a video production company on many levels. First of all, you would be hiring experienced professionals who will create high-quality video. Secondly, you would be delegating the job to a team of experts, meaning that you don’t have to worry about organizing and managing anything. High-quality videos generate more traffic, increasing the likelihood of greater ROI, and improving your brand’s image. Hiring a video production company may be a more expensive option, but the value you will gain will be exponentially greater.

Hiring a video production company is also beneficial in that you get great insight into what kind of video you’re looking for, and which kinds may be harmful to your brand. For example, if you are doing a video for an F&B company, you must film the kitchen for cleanliness, show the friendly faces of employees to gain the trust of your target audience. Crucial elements must be included in the video and harmful ones must be excluded, and a video production company will pinpoint what stays and what has to go, in order for the video to make an impact.


What to expect for the budget?

First of all, you must ask yourself what you want to accomplish and which style you are going to use. The production company has a big role in advising you on a style that should be used. The production company needs to suggest a style that goes along with your preference and the best way to convey the message.

If you have a personal blog, then amateur or semi-professional video will do just fine. Semi-professional video makers are usually freelancers who own more sophisticated equipment, but the quality can vary, and you can’t be certain that you are going to be happy with the results.

Small businesses and corporations, however, need something more professional. Video production companies will use cutting edge equipment and will create a final product that will help you stand out and create the buzz you need.

The prices can vary depending on your requirements and companies’ policies. Professional live action 1-minute video can cost from $5.000 to $10.000 although this price can be much higher depending on your demands. Also, a one-minute animated video ranges from $3.000 to $10.000. Wyzowl interviewed 70 different animated explainer video companies in 2018, asking how much they would charge a one-minute animated video. The average price was $7,972 ranging from $700 to $72.000.



Many professional companies do not have a standard pricing table as the price depends on many factors like the ones we have seen above. The video production companies would rather consult with their clients and, based on the clients’ needs, form the price. But before you seal the deal, you need to know what the price covers. Does the video include voice over, music rights, research, written text, etc? Make sure that they have covered everything you need and that there aren’t any hidden costs.

Do you need professional video production for your company? Contact us today so we can discuss it in more details!


A Video Production Company vs. The Right Video Production Company

You probably already know that video content has become one of the fastest growing tools for promoting your business. That’s not surprising considering that over 5 billion videos are being watched on YouTube every day! Now, choosing the right video production company can be a demanding task. After all, the videos should reflect your brand. They might be someone’s first impression of your product or service, and most likely, the first step towards conversion. Therefore, you cannot leave this task to just anybody.

Whether you are a business owner or a marketing manager, you will have to find a company that will deliver exactly what you want. You need to ask yourself the following questions:

  • Which video production company is eligible for producing your video?
  • How can you tell the difference between a company that will bring value and one that will not?

Here are some tips and steps you need to take if you want to make sure you will choose which video production company to hire.


Go through the company’s portfolio

Checking out portfolio should be the first place to look. A portfolio page will give you an insight into the company’s work and do they meet the standards you require. Do they offer fresh and unique content? Does it look professional? How diverse are their videos? Do they have experience with making corporate videos, advertising videos, etc.? Do they work with animation or live-action or both? It’s good to know that the company you choose will provide exactly what you want.

Look for reviews

Before hiring a company, find out more about other peoples’ experiences. Is their Google rating positive, if they have any reviews? Having a look at their testimonials can also be helpful. Satisfied clients are a good sign that you have found a company that will produce a good quality video.

Do they take the time to understand your business goals?

After you made the first contact, see how interested they are in your project. Are they focused on getting more details, do they give any suggestions? Are they making an effort to find out what your target audience is?

If they just send you their offer solely based on information that you have provided, without trying to better understand your goals, then perhaps you should consider hiring another company. A good company will try to learn more about your brand and come up with a solution if you are not certain about all the details. The video production company you hire must understand how to deliver your message to the viewer and how to sell your product or service.

Did they provide you with all the information?

Before you hire a video production company make sure they provided you with the information that clearly shows what are you getting for the price. They should give you a timeline, and how long the shooting will take. Are they filming in SD or HD? Will you have a voice over video, will they have professional actors involved?




What is the best duration for my video? 

The company you want to hire needs to know how to make the videos that convert. In one of our latest articles, we have mentioned that the best converting rate is for videos of up to 2 minutes long. After that, the conversion rate drops.

What style should I use? 

Do you think that animation will represent your brand better, or a live-action video? The style you are going to use should be the one that will reflect your brand and your target audience. People will recognize you as a brand more quickly if you are consistent with your style. Therefore, your videos should be in the same tone as your website and colors of your brand.

On the other hand, animation is a good choice for explainer videos, as they are easier to comprehend, while live-action videos are based around people and they are good for gaining the viewer’s trust by showcasing your team members or satisfied customers.

Where to place the video?

Should it be on Facebook, Instagram, or your landing page? According to Renderforest, videos embedded into emails lead to 200-300% increased click-through rates, while adding videos to your landing page can increase conversions by 80%. You should start with one location for which you are certain that your audience will discover the video. You can put it on the key place on your website, such as a landing page, you can pin a video on Facebook, or you can even run an advertisement and an email campaign.



As long as you have some idea of how the video should look, a good video production company should be able to help you achieve what you want. Here in Business Motion, we always listen carefully to what our customers need and we strive to deliver professional service so that all our customers are satisfied. Feel free to contact us regarding your video marketing strategy, and we will be happy to help! You are also very welcome to leave a comment below.

High Converting Video Essentials

High converting video essentials


Do you need professional videos that convert, but you are not sure where to start? Videos are becoming one of the most used mediums among marketers. According to Wyzowl, in 2017, 63% of marketers reported that they were using videos to promote their business, and in the past 12 months the figure has reached 87%. Videos cannot be only engaging and amusing, but can greatly impact your ROI. However, in order to obtain the desired results, you need to create videos that will make viewers take action and buy your product or service. For that, you need to have a strategic plan and a goal. You need to predict the next step that the viewer will take after watching the video and make sure you have their full attention.

In this article, we are going to go over the elements that high converting videos should have, and why it is important to choose the right video production company to do this job for you.


How to create high converting videos

Keep the videos short – It’s already known that people cannot keep the focus for a long time and we are so easy to distract. That is why you need to keep your videos concise. Remember, less is more. Research shows that videos with an up to 1-minute length have a play-rate of 70%, which is huge! Two minutes is maximum optimal length and after that, click-rates are dropping.

Implement call to action – Call to action (CTA) is what converts the viewer. Whether you want to interest your audience in buying your new product, subscribe to your email list or check out your other videos, a call to action should be included. You can put a call to action at the beginning, in the middle or at the end of the video. Each position has its strengths and weaknesses. In most cases, marketers are putting a call to action at the end of the video, to make sure that the viewers are really interested before introducing a CTA. The fewer people will see the CTA, but at least you will be sure that they are the most engaged ones. However, the CTA presented in the middle of the video offers the highest conversion rate. At this point, you have the viewer’s attention that still hasn’t started to fade. If you are launching a new product, for example, you can give the opportunity to the viewer to pause the video and check it out without making them wait until the end. The best way to do this is to put the link somewhere in the video and point out where to click.


Ensure the videos are mobile-friendly – In February 2019, recorded mobile internet usage was 47.96% of all web views worldwide, and the trend seems to be continuing in a positive direction for the years to come. It’s predicted that by 2022, mobile traffic will increase by 10%. People are spending more time on their mobile phones. The last thing you want is to lose a chance for conversion because your video wasn’t optimized. Embedded YouTube videos are a good choice, as this platform works well on most of the mobile devices. Anyway, you should always test your videos on different devices and browsers, to make sure everything works fine.

Consider hiring professionals – It’s true, nowadays anyone can create videos, but the outcome is uncertain and can even harm your reputation. If you value your brand and want to stand out, investing in professional video production service is something you may consider as well. Hiring a video production company can be beneficial on many levels:

  • Exceptional video quality – Websites featuring high-quality video content have better conversion rates and look more professional
  • A good sense of story-telling – A video production company can assemble the footage in the most captivating way, which is crucial for retaining the viewer’s attention
  • Taking care of technical issues – All the technical issues will be taken care of; You don’t have to worry about getting the expensive equipment, fixing redundant background noise, com
  • position, lighting problems, etc.


Choose a good thumbnail – After you have created a video, you should think about its appearance. A thumbnail gives the first impression of your video so you should choose it carefully. That is the first step towards obtaining conversions. Wistia has tested 3 different types of thumbnails showing a person, hands and a random frame picked by the system. They came to the conclusion that the custom made thumbnails had an increased click rate of 50%, compared to the automatically generated ones. Furthermore, best practices show that thumbnails featuring friendly people have the best click rates.


According to Google, over 50% of internet users were looking for videos of products or services before visiting their online store. Videos can help you gain the trust of the viewers, and the best way to approach them is to implement strategic planning and create engaging high-converting content. If you want the best for your business and to follow proven trends, you should definitely add video content marketing to your strategy. Contact us now for professional video production.

Gain Instagram followers with a few simple steps


Social media has turned out to be an important part of every successful business today. It’s almost unimaginable to find a brand without a profile on Instagram, Facebook, LinkedIn. Moreover, there are a lot of companies that have built their businesses thanks to social media channels without even having a website.

However, once you have your company exposed to social media, your job isn’t done. Growing a loyal audience and engaging with them is one of the most important parts if you want your message to be heard. That is something that requires commitment.

Visuals are playing an important role in engaging with your content. 95% of interviewed marketers say that visual content for online marketing is very important, and Instagram is one of the main channels where you can promote your photographs and videos, But in order to reach your audience and increase engagement, you need to get more people to follow your profile first. Read on to learn the best ways to increase your Instagram followers.

Set the milestones for each month

Every successful project needs a strategy. Having a clear goal and a number to reach is a good way to measure your efforts. You can start by setting a final milestone of 10.000 Instagram followers within a certain period of time. Then, you can set the smaller milestones for each month. During the first month, for example, you can set a milestone of 500 followers, and maybe slightly increase that number for the next month. Keep monitoring you progress, and try different activities to see what works best and the results will follow.


Use high-quality images and videos

Images are the main medium on Instagram, followed by the videos which are starting to gain more popularity lately. According to Omnicore, there are more than 100 million uploads every day. The content you post on this platform should represent your brand and who you are. Poor-quality images and videos can damage your reputation and perhaps slow down your progress of getting new followers and retaining the existing ones. So, make sure your content is high-quality and attention- grabbing.

Follow the targeted audience

Another important thing is to follow the people from your niche, with the same interests as you. That way, you are increasing the chance to be followed back, you will reach the audience that might be interested in what you have to offer or at least engage with your content. To do that, you can simply type in a hashtag related to your niche and click on some of the top posts. Then, select a few users who posted those photos, find their followers and follow them.


Use relevant hashtags

Hashtags are helping users to find your content and it’s good to know how to optimize them. The focus should be on the hashtags that your audience is using. The ones that are popular and specific. If you are not sure which hashtags to apply, check out the profiles of competitors or influencers from your branch.

You can use up to 30 hashtags on Instagram, but too many hashtags can lead to less interaction. Finding a balance is key. There are different statistics showing how hashtags can affect the engagement, but most of them agree that the optimum should be around 10 hashtags per post.


Offer discounts and giveaways

Offering discounts and giveaways is one of the oldest and most popular ways to increase visibility on social media. Giveaways are generally affordable and easy to run, and if carried out properly, can lead to expanding the number of followers, engagement, and excitement about your new product or service. For example, you can set a rule for entering the contest and ask your followers to tag a friend in the comment section. Thanks to this strategy, you can reach the people who have never heard about your brand before, and if they like your content, they might choose to follow your Instagram profile as well.

Explore videos and Instagram Stories

Instagram is not only about posting photos anymore. Videos and Instagram Stories have experienced a huge boost on this platform. When they were launched in 2013, over 5 million uploads are recorded in the first 24 hours.

According to Buffer, Instagram takes third place as the most popular channel for sharing video content for businesses, after Facebook and YouTube.

Brands now have a lot of options to be creative with their video content that can help them grow the number of followers and connect with their audience. When you post live videos on Instagram, you will appear on Stories Feed, which might encourage people to have a look at your profile, engage, and even recommend to their followers.



Monitoring how your content is performing can give you insights into current trends. Knowing how to implement these insights into practical use will help you create a successful growth strategy for your Instagram profile. Use the analytics to find out which posts your followers liked the most, which photos had the greatest reach, etc. Instagram insights will help you understand the type of content your audience likes and you should create your content accordingly.


Following the advice presented above will certainly help you grow your audience, but there is always something more you could do. It’s also extremely important to participate in conversations on social media and engage with other people’s content. After all, that’s why these platforms are built for. Try combining different techniques, adding some value to each post. Try tackling emotional reactions, post the original photos and videos. Put the quality over quantity. People will notice you, check out your profile and eventually, they will follow you and will be looking forward to each post that you create.

Influencer Marketing: Sweet or Sour?



Brands, companies, and entrepreneurs everywhere seek as much exposure as possible in order to send their message. To do so, social media influencers are hired to expand brands’ audience further using the influencers’ personal touch on the subject.

An influencer is basically a person on the internet with a lot of followers looking up to him. As the name goes, an influencer helps their audience/followers to seek inspiration.

Regardless, taking that leap has its sweet and sour.


The authenticity of the Influencers Serves Justice

The public listens to trust-worthy influencers, and brands take advantage of that by marketing their products.

One of the most authentic influencers that come to mind is Felix Kjellberg, also known as PewDiePie, a comedian and video game player who has racked up followers throughout years of his display of natural quirky traits. Over time, he gained followers along with their trust.

It is a Win-Win Deal

This act of promotion naturally bears the desired fruit of both the brand and the influencer. The influencer would grow more and receive better looking deals in time.

On the other hand, the brand gains a larger audience resulting in more profit.

Audiences Spend a Lot Of Time on Social Media

This fact shows that influencers marketing, whose jobs are literally based on social media specifically, is a smart social strategy to help companies connect with audiences.

Those audiences without a second thought become interested in the product as a result of their favorite influencer being drawn to it as well.



The brand and the influencer don’t mesh well at times.

Simply put, each influencer has an image to show; so does the brand. Specific conditions are applied onto the influencer when advertising a product. But of a lot of conditions just don’t align with the influencer’s demographic and personality.

Influencer Scandals Leave Harsh Impacts

The biggest internet scandal running around the internet at the moment is the Jordyn Woods/Triston Thompson cheating scandal. For short, Kylie Jenner’s best friend Jordyn Woods reportedly cheated with Triston Thompson who has a long history with the family. As the word came out, Jordyn’s collaboration with a brand (Eylure X Jordyn Lashes) had terrible feedback and received negative comments and ratings, dragging the brand along with her.

Zero guarantees

There is a high risk in hiring an influencer to represent a brand/product. This process is a long chain of planning, enthusiasm of the opposite party, outpacing competition, and taking risks.


In conclusion, Influencer marketing comes down to both sides, not one or the other solely. When a brand gives out a free product to an influencer to show their Instagram followers, the advertisement should be worth that giveaway.

But if you’re a part of a company seeking exposure, then do keep the above notes in mind.

Importance of using short video presentations when you pitch your project

We binge watch on Netflix for the better part of the day or spend a couple of hours streaming through the stuff we like on Instagram and YouTube. The point is, videos are taking over the world. Even the corporate world is transitioning from the traditional methods of advertising to social media marketing, e-commerce and other forms of digital selling. Industry leaders from large corporate bodies execute meetings, training and conduct product releases through Skype, Webinars, Vlogging, sales promo videos, and other online collaborative services.

It is not so uncommon to find yourself yawning or dozing off a few minutes into a text slides PowerPoint presentation. As human beings, we are naturally wired to have short attention spans. Think about a scenario where you are expounding on the finer details of your project only to notice that half of your audience is not paying attention. They are likely not to buy into your ideas. Your project is one of the many milestones that act as the building blocks of your life. It is for this reason that we recommend the incorporation of short videos in your PowerPoint presentation if you are serious about getting more conversions.


People love videos by default. The probability of having a video fan in the midst of your target audience is absolutely one. The chief reason why it is beneficial to adopt the use of short videos in your presentation is the fact that it captures the attention of the audience all through the session. People often get glued to the screens subconsciously. Words and pictures in motion portray two mental representations of an explanation that connects with the audience more naturally. Your demonstration videos need to be short, precise and should prioritize the critical content. Long videos consume time and drain energy, something that would shy off your potential subscribers.

Videos are a persuasive presentation tool. Tubular Insights reports that 64% of consumers purchase after watching branded social videos. Video clips convey emotions to people essentially because it utilizes the verbal and visual modes. The information communicated provokes an emotional response and the best part about it is that the heightened level of connection increases the purchase intent among the audience.

The monotony in the text slides through a PowerPoint presentation is the main reason people lose focus in a session. Videos are more fun and engaging. It is one of the most powerful corporate communications as people like to watch casual and authentic stuff.


The current corporate world as per the latest statistics indicates that only 4% of their population use short video presentations. That means not many people are using the tool, a fact that makes it a Blue Ocean and so adopting it earns your presentation a one of a kind reputation. Instilling some sense of humor among the audience is possible with the use of short videos in your performance. Since time immemorial, humor has been a vital ingredient in keeping healthy relationships. And people who laugh at your jokes are more likely to reciprocate back, they feel the pressure to repay.

Memory retention is another indispensable factor when considering why it is essential to use a short video presentation. Photographic memories are more likely to last longer in the minds of viewers. Research shows that 80% of the people can maintain a memory of visual scenes for long periods of time as opposed to memorizing texts which can be done by a smaller percentage of only 20%. People are unlikely to forget the details of your project when presented to them in a video, and even the technical concepts can be sufficiently illustrated by using animations. There is the need for more adoption and utilization of videos in business and the modern world.