LinkedIn Ad Campaigns: A Brief Overview

 

Advertising campaigns are crucial in many ways for businesses. Getting its name circulating through effective ad campaigns greatly increases the chance of getting more business, increasing sales, etc. Now, this article is not to discuss advertising in general, but an overview of how to effectively advertise your business on LinkedIn. Read on to learn more about effectively selling your brand’s image.

First off, there are several types of ads you can use for your campaign on LinkedIn. There are Text ads, Display ads, Dynamic ads, Sponsored content and Sponsored InMail. Text ads appear at the top or right of the screen, they are very simple, nothing too fancy. Display ads appear at the sides of the feed where they can be easily viewed by users. Dynamic ads are basically personalized Display ads; they show information that relates to the profile information of the user viewing the ad in order to make it more relevant to them. Sponsored content appears directly in the feed, most easily viewed by users. Businesses tend to use this form of ads to promote their products and services. Sponsored InMail allows advertisers to reach specific users, and taking personalized advertising even further, InMail is received by users only when they are online and active to increase open rates. So many options for one site; but then again, it’s only the largest and most popular professional networking site on the planet!

In order to better relate to their audience, businesses tend to overuse industry lingo. Surely, they have the purest of intentions, but sadly, industry lingo alone just doesn’t cut it anymore. Of course, smart word play could be fun, but not in every case. People, and especially businesses tend to want to know what they’re getting in a realistic tone or manner. Advertising is long past Jargon and overly inflated words of grandiosity. That is not to say that your copy should be bland or lacking zest, but be sure to keep it strong and solid, hold the Jargon.

It is very important to have multiple options of ads to use, rather than only making one and posting it. Having various options helps the odds of your campaign succeeding in that you would have a plan B as opposed to having only one shot and failing. It is very difficult to precisely pinpoint what an audience wants to see in an ad, and one of the better qualities of advertising is the element of surprise. People tend to pay attention after they had just been surprised. Don’t underestimate an audience’s capacity for clever, attention-grabbing content as well as its capacity for boredom at less impactful ads.

Campaigns are exciting and all, and it feels great when an audience responds positively to your ads, but what really matters is the Click Through Rate, or CTR. LinkedIn considers a CTR of 0.025 percent to be good. It is important to monitor and analyze the response to your campaign to gain insight into your audience’s preference and also improve your performance in your next campaign.

Advertising on LinkedIn is a very smart and effective way to broaden your network with other businesses and individuals. You never know when the next big business opportunity will come knocking at your door as long as you persist and constructively criticize your progress along the way. Broadening your knowledge of your target audience is the key to reaching it effectively and selling your product or service. Looking to enhance your online presence on social media, connect with us and let us help you capitalize on the opportunities digital media holds for your business!

A Calendar: 4 Reasons Why

 

 

It is often something we tend to overlook, yet it is a key player in keeping your life organized and goal-oriented. Keeping a calendar is a sure way to reach your goals by dividing them into little pieces which you can tackle one at a time, be prepared for that upcoming quiz, and being available for that family dinner in a couple of weeks. It is far from an insignificant aspect of our lives, for it manages our time in ways we tend to fail due to our stressful urban lifestyle. In this article, we’re going to take a look at how keeping a calendar benefits your professional and educational life and helps you make the best out of both.

 

Keeps track of study time

Two weeks is enough time for you to forget the quiz your professor assigned, and more than enough time to study for it. Keep track of important dates for quizes, exams, presentations, etc. because procrastination is a deadly force. Putting off studying for a (seemingly) distant due date has a high risk of you failing, and nobody wants that.  

 

Family stays in the loop

An important aspect of keeping a calendar is that your family can stay informed about your available time, or lack thereof. Say you agreed to attending a family dinner on a specific date, only to discover that you have an exam the day after and need to stay in and study. A calendar keeps your schedule in check and keeps time conflict at bay. Moreover, a work meeting, a sales or advertising pitch are big events that shape your career, therefore it is important to notify friends and family of the days in which you will be unavailable before those days arrive and that is done without fail with a calendar.

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Keeps anxiety in check

Important class due dates, work meetings, family gatherings, or even (date) dates can be very stressful and managing your time accordingly is of utmost importance, for the anxiety of missing any of those events or even being unprepared for them can be overwhelming. Stress is a big part of our urban lifestyle and it often can’t be controlled due to unpredictably changing external factors, but there is hope; we can manage how it affects us, and one of the ways we can do so is by keeping a calendar.

 

Quickly checks availability

It is important to be flexible when scheduling or rescheduling a certain commitment. A calendar gives you quick access to your busy and free time, so that you won’t get lost in mixed up dates and an unorganized schedule. It is always a good idea to have such quick access to your available times for you never know when an event or meeting comes up and requires immediate adaptation.

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Calendars are no longer something tedious to keep, for they are installed onto every cellular phone, and can easily be bought and kept at your desk. Keeping a structured, organized and goal-oriented life helps relieve the stress of daily life and eases anxiety, not to mentioned helps you stay transparent with friends, family and coworkers in case of time conflict. Speaking of calendars, ours has some empty slots that we could fill by setting up a meeting to discuss your digital marketing or video production projects. Contact us!

The Best Times to Post on Social Media  

 

If you are a media company or a content creator looking to learn about the best times to post on social media, then you’ve come to the right place. Upon shallow observation, you may notice that on some days your Facebook or Twitter feed is not as rich with posts as other days. Analysts have noticed patterns in user behavior on social media, and found the best and safest times to post whether you work in tech, education, commerce, or media. This article will only tackle the media aspect, so stick around!

 

The best times to post on Facebook

Facebook has over 2 billion monthly active users, making it the biggest social media platform online. That is a lot of data to analyze, but analyzed nonetheless. Researchers have found a pattern in user behavior and found the best times to post on Facebook for media. Tuesday at 5 p.m. and Friday from 8–9 a.m. have been found to be the best times for media companies to post, as those times have the highest activity during the week on Facebook and have the highest level of engagement. Bear in mind that those times offer the greatest opportunity to get user engagement. The safest times to post are Tuesday through Friday from 9 a.m. to 5 p.m. as those times during the work week have considerable user engagement you can cash in on. The lowest engagement happens on Sunday and every day from 10 p.m. to 3 a.m. so make sure you keep your online presence active during the week at the above-mentioned times.

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The best times to post on Instagram

Over time, Instagram has gained a lot of popularity, and brands as well as individuals have found it to be a great platform to share their pictures, videos and other visual content. Research has shown that Instagram users looking for media companies’ content clock in a little earlier in the day than other audiences. Friday at 9 a.m. is peak time for media companies and content creators to post, as that is when they get the most engagements. You will also get a decent level of user engagement from Wednesday to Friday 8 a.m. – 4 p.m. as users tend to be active during those times, however, low usage rates are found on Saturday and Sunday and therefore low engagement with media posts.

 

The best times to post on  Twitter

Twitter constantly buzzes with trending topics and is the main platform on which we follow celebrities and notable personalities, and it has a unique set of “best times” to post. Media companies will find the most engagement on Thursday at 9 a.m. and 8 p.m. and also from 4 p.m. to 8 p.m. on the same day, and Friday from 8 a.m. to 12 p.m. Twitter users tend to flock in during those times. Twitter rapidly became the key platform for journalists, reporters and news outlets to post their content as the low character limit keeps the content short and concise, and users spend less time reading. The day with the least engagement on Twitter is Saturday, so be sure to keep your posts for times with high engagement if you want them to be seen by Twitter users.

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It is important to know when are the high and low rates of user engagement on social media, as you don’t want your content to go to waste during a period of low engagement. This could be a reliable reference point for enhancing your ability to engage with your audience online. It is safe to say that you should refrain from posting your media content on the weekends for they hold no user response, and keep a calendar to track your post dates; it helps organize your post schedule and get the most out of your content sharing experience. Got a marketing plan brewing and need professional assistance? Give us a call or send us an email to get to work on your next campaign and gain insight on how we make it work — for you!

 

 

 

4 Tips To Improve Your Event Photography

 

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Snapping away with your camera is not always as simple as it may seem with today’s advanced automatic features in cameras. Of course, our topic for this article isn’t cameras, but what we do with cameras during an event. It’s a balance of several elements involving creativity, timing, and stealth — almost like the Ninja kind. It’s nothing supernatural, you just have to read on and find out.

 

Tip #1: Gear up!

Make sure you prepare well before going to the event. That involves everything from studying the event and who’s going to be there to packing spare batteries for your equipment. It saves a lot of time to be well prepared, and it’s frustrating when you arrive at the event with no idea of who is present or the scheduling. Steady cams and gimbals can be put to good use depending on whether you are shooting still shots or video. Tripods or monopods vary in function depending on whether you are going to be stationary or mobile while shooting.

 

Tip #2: Pay attention to candid photos

That’s not to say that all candid photos are good, after all, nobody likes pictures of themselves while eating. The idea is to pay attention to those subtle moments during action that have the potential to be great photos. Make sure you don’t disturb the action you are trying to shoot, and be light on your feet so that you can move quickly and quietly between the subjects. If the event you are shooting is of a celebratory nature, candid shots are harder to capture because of the constant motion of the attendees, so try to keep your eyes open for any opportunity.

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Tip #3: Get close to your subjects

Starting up a conversation with your subjects and taking their picture is one of the most effective ways to capture a natural reaction in a shot. Don’t stick to taking wide angle shots of an entire room full of people; that doesn’t convey much. Portraits and close-ups allow for more of a connection with the subject.

 

Tip #4: Use flash wisely

You could use flash when shooting indoors and not using it outdoors if you want to look at it simply, but flash is useful for outdoor use in some cases, and unwise when shooting indoors, as it makes the photos seem unnatural. Making use of the lighting in your surroundings surpasses the use of flash if you want to look at picture quality and authenticity. You can use flash outdoors to avoid sharp shadows in your frame, and you can avoid flash indoors in low light to let the lighting of the room color your pictures. It all comes down to what you are looking to bring out in your photos; you will know when a photo isn’t what you are looking for and when it is.

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With these few and simple tips we hope you will benefit from in your upcoming event coverage, we conclude that event photography is heavily reliant on your approach to the event and the subjects present. Of course, your coordination with the organizers and subjects helps yield better results but that is minor in comparison to your influence on the final result — after all, you are the one behind the camera. It is within our job description to cover events that are to be turned into informative videos, so if you are looking for assistance in an upcoming event, feel free to contact us and we will make sure that our collaboration yields benefits for the both of us!

 

6 Things to Consider for Better Drone Photography

Drone photography is a widely popular form of photography and with the advancement of drone technology, we find more ways to make it accessible to the masses, with more safety perks and endurance features. In this article, we are going to take a look at some things to consider to enhance your drone footage so that you will be able to take better photos or record better videos.

 

#1: Don’t fly too high

It might be tempting to fly the drone to its maximum capacity but keep in mind that that could be dangerous and also negatively impacts the outcome of your photography. to put it simply, the higher you go, the more you risk drone damage due to unstable weather, and the less details your drone picks up of the landscape you are trying to shoot.

Make sure you keep the drone somewhat close to the ground in order to maximize photo quality and stay within the confines of the law preventing you from flying too high.

 

#2: Make good use of the light

As previously mentioned in our article about travel videos, shooting during “Golden Hour” yields the best outcome in your photos when it comes to tone and light temperature. You can shoot during sunrise and sunset. That’s when the light is ideal for all photography, and especially landscape photography using a drone.

Side-light is a common form of lighting in drone photography, as it is soft and coming from the side of the portrait or shot. It still lights up the entire landscape, but not as harshly as, say, the early-afternoon sun.

 

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#3: Be creative with your choice of landscape

Position your lens in such a way that brings out the uniqueness of the patch of land/sea you aim to shoot. Look for patterns, symmetry, contrast. Rivers, beaches, hills, and mountains form visually pleasing shots if you position the drone in such a way that creates an interaction between the elements in the shot to show either contrast or symmetry.

 

#4: Use a tablet

Sure, a phone screen would do it in most cases, but a tablet has the advantage that it’s bigger, and therefore better shows you what you are shooting. It saves you the frustration of having to squint to see what you are shooting on your phone, and generally limits distractions. The comfort using a tablet offers greatly surpasses that of the phone as it allows you to navigate the drone with much more ease.

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#5: Pack spare batteries

This is a tip for all types of shooting ranging from photo sessions to film shoots; always make sure you have spare batteries at hand for when the battery runs out, or malfunctions for whatever reason. Any film maker/videographer/photographer will tell you that this is a golden rule. It is highly frustrating and counterproductive to have to leave the set or the shoot to go get a new battery. It doesn’t seem like important advice, and it is quite frequently overlooked, but trust us, you’re going to need it.

 

#6: Take care of your gear

This one sounds like a no brainer, but honestly, it’s very easy to crash a drone if you are not careful. As soon as your battery hit “low”, make sure it has enough power to fly back to wherever you are. If it doesn’t, the second best option would be to land it somewhere you know is safe and make your way towards it.

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Get out there and capture some beautiful aerial shots! It’s a massive world out there, with an abundance of inspiring landscapes. We hope to have given you some insight on how to effectively and safely use your drone, and that you will take what you read into account on your next drone adventure. On that note, we at Business Motion shoot live action videos as well as a mixture of both animation and live action. Whether it’s an interview or an explainer video, we’ve got it covered. Don’t hesitate to contact us for inquiries about your next video project!

Artificial Intelligence And Video Creation

It is widely known by now that worldwide technological advancement has brought about an invention that is revolutionizing the way we use technology, and that is Artificial Intelligence (AI). Aside from the fiction around AI, which ultimately involves the sentience of machines and their intent on destroying humanity as depicted in most Hollywood Blockbusters, AI has in fact paved the way for several breakthroughs in art, motion design, and film making. Stick around as we take a look at how AI is used in video editing.

With the advancement of AI technology, AI has been integrated into many aspects of our lives from digital personal assistants to homes, and we see it has made its way in assisting us in art work such as Adobe’s live painting. Major software developers are shifting their expertise and programming to AI, one of the most notable being Adobe. AI has made its way into the world of modern art and design, and in an exhibition done last year, Adobe has incorporated AI in the creation of modern art by producing auto-painted portraits. AI-generated patterns and strokes form a constantly changing abstract painting.

Our main topic is how AI is being integrated into video editing software where it intelligently recognizes, cuts, and arranges footage in coherent order to bring about the best result. Numerous companies have embarked on this journey generating software such as Magisto, Jumptvs, Filmora9, Adobe Premiere with AI features, etc. These software not only do the basics of video editing (cutting, arranging, sequencing, etc), they color grade, learn from user feedback, create smooth work flow, and more.

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To name one of several AI editing software, Hypercube has some interesting features that enhance your video’s storyline, they include:
• Create a strong storyline
• Get access to skilled experts with the fastest turnaround time
• Low cost and economical
• Team helps with a script after thorough research
• Get visual concepts and style
• Change as per your liking during the drafting process
• Receive the final video for sharing

Now, the question of whether it is reliable to use AI to edit your videos is one that comes to mind, and the answer to it depends on what type of video you are producing, and how advanced is the software you are using. There is no doubt that AI is rapidly advancing and it can already do an impressive amount of work, but you still cannot rely on it to edit more than social videos used for marketing or similar types of videos. It almost goes without saying that you cannot rely on it to edit a feature film, for example. It seems the human touch is still essential in some areas, but who knows where we will be just 10 years from now?

Make no mistake, AI powered editing software are very powerful for the work they produce. Some allow access to licensed music, others allow easy uploading, but most are used for marketing video production. Could there be an end to the video editing profession on the horizon? It is a bit of a stretch, considering that the software learn from user feedback and therefore still requires the human touch to create the end product. Not to mention the necessity of video editors in television shows and feature films as well as other media.

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In conclusion, AI is among the most rapidly growing and advancing forms of technology. As we have seen, increasing demand for such software plays a key role in the software’s advancement as it learns from user feedback. It also allows user access to a multitude of features ranging from color grading to ready-to-upload video. Of course, the main targets for such software are businesses looking to enhance their online marketing presence with short social videos. That about wraps it up for this topic. We welcome your feedback on our blog and invite you to contact us for your next video project. We might not use AI, but our intelligence flourishes through our work.

Copyright: A Brief Overview

 

There must have been an instance when you wanted to use a work of art or literature for broadcast or incorporation in your audio-visual work,  or any work of art, and had your work taken down from YouTube or any other platform. If not, then stick around anyway, we’re going to discuss Copyright, the laws that protect authors/artists and their work.

 

Copyright laws are there to protect works in various fields such as visual art, media, music, and other intellectual works. An artist, for example, relies on copyright laws to protect their work from illegal use (e.g. pirating, uploading on YouTube, etc.). Moreover, the artist has the exclusive right to use, broadcast, perform, sell, lend, and rent his work in whichever way they please. The author/artist also has moral rights which allow them to be credited with their work, and to object to disrespectful use of their name or work.

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The laws vary from one country to another, but there is a set of internationally agreed upon laws that protect foreign works in a certain country. Two conventions were held to set and agree upon a set of laws that protect creative work. The Berne Convention, and the Buenos Aires Convention, the latter involving only North and South American countries.

 

There are some exceptions to copyright in the sense that you can use material protected by copyright without breaking any laws. In the UK, for example, non-commercial use of studies or material is permitted as well as using material to cite or criticize, as in a Master’s thesis or Ph.D. In any case it is always recommended if not obligatory to give credit to the author of the material you use for whatever purpose. Never assume ownership of the material or omit citation.

 

Publishing or broadcasting, or generally making an author’s work available to the public without permission is a breach of copyright law. If you want to use material for broadcast or online posting, you must request permission from the author or the copyright licensing organization acting on their behalf.

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We’ve all clicked the “I Accept” button without reading the terms and conditions at some point or another while on a website. Ideally, websites should state the user’s terms and conditions in authoritative, informative language that is easy to be understood by the average user. In order to make it easily accessible, below is a list of what is usually included in a Terms and Conditions document for a website:

  • Definitions of website “content” and what is protected
    • A copyright statement
    • A public domainstatement
    • Ownership of text and datacontent
    • Ownership of metadata
    • Permissions (or not) for reuse, including for commercial or noncommercial purposes
    • Conditions for permitted reuse
    • Contact information for licensing of website content
    • Disclaimers, waivers and indemnification procedures
    • Enforcement policies in the case of infringement
    • Privacy and cookies policies

 

In this brief, over-simplified overview of copyright law, we’ve gone over the basic Dos and Don’ts when dealing with copyright material, how to approach using material that is protected by copyright law and a summary of what usually comes in the Terms and Conditions document for websites. The main tips for you to take home from this article are to always make sure that you credit the author of the material that you wish to use for commercial purposes, and be sure to respect copyright laws in your country or region as well as the author’s. On that note, we at Business Motion know the value of published work and the purpose of copyright laws and respect them at all times. Whether it’s an animation template, illustration, or piece of music, we do not refrain from gaining paid access to and use of any of the aforementioned items. It not only enhances the quality of our work, but also fortifies our corporate integrity.

 

References:

CopyrightUser.org

CopyrightHub.org

 

 

 

Tips For Choosing Music For Your Video

Music leaves a lasting print in our hearts when it’s used in videos and movies. It has been used to set the mood, tone and style of visual media for a very, very long time and shows no sign of letting up any time soon. We’re going to give you few but important tips for you to choose the best fitting music for your video or movie for it to leave a lasting impression and impact your audience. A very important note, though, is to respect copyright. Do NOT steal music. No matter how well you think the track fits, always make sure you have the rights to the song before using it.

There are plenty of ways you can go about picking a soundtrack for your video, and it seems to all come down to taste, but there are some methodical aspects to keep in mind. It doesn’t always have to be your favorite soundtrack or pop song and just winging it doesn’t always work, especially if you’re a film editor or film maker. Without further ado, let’s dive in!

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Tip #1: Have a good understanding of the work you are doing
Having a good idea of what you are trying to get across to your audience is a major stepping stone towards finding the best fitting soundtrack for your video. An understanding of the message helps you figure out what mood you want to highlight while conveying that message, and finally, creating an emotional response.

 

Tip #2: Keep the audience’s emotional and psychological response in mind
Your audience usually doesn’t know what to expect out of your work, so it is important to know what kind of mood you want to put them in. Do you want to create suspense, a surprise? Do you want to make them laugh? Or cry? When you’re picking a soundtrack, make sure that it fits the mood of the footage, or evokes an opposite emotion, depending on what you want to get out of your audience. A good example of this is Goodfellas, directed by Martin Scorsese. In the scene where Tommy (Joe Pesci), and Jimmy (Robert De Niro) beat Billy Bats (Frank Vincent) to death at the bar, Scorsese uses Donovan’s Atlantis, a soft rock song, to illustrate that the brutality in the scene as merely another day in the life of a Mafioso. Scorsese contrasts the violence with soft music as opposed using frantic, hard music to convey the brutality of the scene.

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Tip #3: Use your intuition, don’t over think!
Picking the perfect track for your video is a tricky thing, given the vast amount of music to choose from, and although it’s sometimes puzzling to listen to your gut, give it a chance. What you feel is the right music for your video is usually what you want to go with. Of course, we have no control over our intuition and therefore rarely trust it, but if you feel a mood or a solo to be the one for your video, give it a try, and find that it works, go for it! Now, this is not to say that you should be impulsive without any referral to logic and sense; make sure your intuitive choice of music is coherent with the footage you are working with.

Finally, we hope this article was helpful to you and your creative process. These are just some tips from us in the field of communication arts that we have found to fit our way of doing things. A mix of chaos and discipline is one of the most notable ways of going about creative work, so make sure to keep a balance between what your heart wants to be the perfect pick, and what your mind finds to be the correct choice.

Creation And The Importance Of Recreation

Part of being a creative person is constantly having to enrich your mind with various kinds of information. Whether it’s history, philosophy, sports, or any subject or activity, it all finds its way to enhance your creative output. In this article, we are going to explore the importance of non-creative activities and how they help get your creative juices flowing.

 

When it comes to creativity, knowledge is what it all comes down to. If you are a creative professional, and your job constantly involves creative expression on demand, that can be exhausting and frustrating at times. Being a creative not only involves technical and concept-based knowledge, but also requires “extracurricular” activities to enhance and enrich your creative output. Even in mainstream creative work such as music videos, recreation can find its way into your creative process if you let the music guide your imagination. As stressful as the work may be, it is important not to burn out your capacity; take few breaks and work in short, creative bursts.

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If you are a filmmaker, for instance, you would know that there are a lot of ways to tell a story. The diversity and richness of the film making world is so baffling, that there is no way there is no knowledge or philosophy behind it. In order to widen your creative range, you need to widen your knowledge and diversify your creative  influences be it through reading, learning a new language, going on a boat trip, hiking, etc.

 

There is a method used by creative professionals all over the world, which encourages leaving your work to do an activity that is completely unrelated to the work you are doing, and then going back to it once you’ve recharged. This gives you time to digest and meditate on your work far more efficiently and effectively than jamming your head while being stuck somewhere in your creative process. You can try it! The next time you have a screenplay to write, or a portrait to paint, give time to just sit back and contemplate your work while performing some other kind of activity. You could go for a walk, for instance, or even take a nap! Of course, it is one of the ways to go about your creative process, and one that I have personally found worthy of note.

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If, say, you are working on an explainer video, take time to fully digest the text you are working with, fully immerse yourself in its message, then leave it alone for a while. Take time to let it fully develop in your mind while you’re cooking or doing any unrelated activity, then go back to it with a fresh mind and let your creative juices flow.

 

In conclusion, there are numerous ways to improve your creative process and above are just a few of the tools creative people have used to make great art over time. It is easy to dismiss having to do so much work in order to improve your creative output, but it truly goes a long way to constantly feed your brain a variety of information and knowledge so that your creative palette grows with it.

 

 

A Growing Appetite for Shrinking Content

It’s very likely that, at some point, you may have kept scrolling through your social media feed when you came across a video that is a minute too long. You’re not abnormal and this isn’t something specific to you. Just know that this is a phenomenon that is everywhere and shows no sign of going in the other direction. In this article, we’re going to show you how the demand for ever-shrinking social media content is growing.

 

As if video isn’t enough of an attractive medium, the workings of social media have made it short (like our attention span), simple, and catchy. According to wordstream.com, videos up to 2 minutes long get the most engagement.

With our attention span getting shorter, our need for small, bite-sized video content is growing. With YouTube having more than a billion users, and more than 500 million hours of video watched on it each day, brands and other entities are competing to reach us and deliver their message with the most power in the least amount of time.

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This phenomenon is prevalent in memes and funny or shocking videos. On Twitter, for example, where 82% of users watch video content, apart from the low character limit, the vast majority of videos, both funny and otherwise, are no longer than 2 minutes. Videos that are seconds long are used to portray certain feelings and are used to complement jokes, and it is present in a lot of viral content.

Another area in which short video content is sought after and used is in the news. News agencies, outlets and their extensions, such as AJ+, use short, informative videos with large type to get their story across in the most effective, time-efficient way possible, and they go viral. In fact, news outlets rely on such methods to gain followers and engagement rates.

At this point, it is safe to say that there is enough research on this topic to be able to figure out the ideal video length for every major social media platform. For instance, according to HubSpot.com, the ideal length for an Instagram video is 30 seconds, because our brains process visual images a lot faster than text, therefore we tend to scroll through our feed faster than any other platform. Videos should be concise in order to meet viewers’ expectations. On Twitter, the ideal video length was calculated to be 45 seconds, as Twitter has a character limit to tweets, so users are accustomed to short, bite-sized bits of information, and that applies to video on Twitter as well.

The ideal video length on Facebook is 1 minute, as it needs to be short and to-the-point in order for users to like and share quickly, and mov

e on. YouTube’s ideal video length is 2 minutes, however, users like to spend time on the platform to browse for specific content or keep up with their favorite YouTube channel, making it preferable to upload long-duration content on that platform.

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It is easy to slip into disillusionment and maybe even conspiracy theories when talking about what you might call conditions of effectively using social media and engaging with your audience, considering our constant need to use our phones and check for notifications, but the fact is, social media is only going to be a growing part of our lives, and has helped us reach an unprecedented level of connectivity (in one way or another).

Now, for an insider’s look on these phenomena, video production companies including us are constantly up to date on the latest trends in motion design and digital media, as well as what audiences demand out of video content. You are guaranteed to get the video content required to get your brand’s message across to your target audience in an effective way.

In conclusion, the need for fast-paced, short and powerful video content is only expected to grow in the coming years, and that has its drawbacks when it comes to our attention spans getting shorter. Millennials rank the highest among generations who watch video content online, and with short video content showing no sign of fading out, coming generations are only going to create more demand for it. On that note, feel free to contact us to get started on your next video project!