6 steps to write a rock-hard video script


Videos nowadays have become powerful marketing tools for all types of businesses. However, videos are not just about amazing visuals, awesome music, attractive animation, and the best voice over. In fact, developing the video SCRIPT is the most important part of any type of video, especially an explainer video: It is the foundation or the blueprint for videos.

Here, at Business Motion, the scripting process usually takes most of the time of the video production process, because we are conscious that it is the most important aspect of the whole process.

So before jumping straight into the fancy part of creating your storyboard and assembling your graphics, YOU NEED TO TELL A GOOD STORY.

How Do You Write A Solid Video Marketing Script?

Regardless of whether you decide to hire a production company or plan to develop your script internally, there are six steps that should be followed in order to have a powerful and compelling script for your video marketing campaign:

1- Research:

If you are developing your script internally, I assume you should already have all the data and information about your company and brand and ultimately know what you want to achieve through the video.

But if you are hiring a video production company, the first step the company will do (exactly just as we do), is to dig deep into your brand and find out more about what you, the client, expect to achieve through the video. Thorough research is done about your mission, qualities, products, services, and every single other bit that makes your company unique so we can translate all these aspects into the video concept and script.

2- Concept creation:

Before you write, start concepting by writing a brief that outlines the video goals, audience and main topic.

· Goals: Start by identifying what you’re trying to accomplish with the video. Goals will help you establish the right tone and theme. Know exactly where the video will appear and how visitors will view it. There are many ways to use video today and when you know how you’ll use it, you will find the first step in developing the script.

· Audience: By identifying the type of person intended to see your video, you can find out what content to use and how to present it. Thus you make it easier to express your thoughts.

· Main topic: Here comes the important question: What is the main topic of your video? Scripts that simply try to do too much don’t work. Instead stay focused and get specific on the main topic.

3- Start writing a rough draft: 
Once you know your video goals, who you’re talking to and what you want to say, writing the actual script should be relatively easy. Lead your viewers through a story, answering the WHAT, HOW, and WHY of your product/service. Here are few tips for writing:

· Tell a story: People are natural story-tellers, they listen and respond well to stories. They will most probably forget the statistics you used or the numbers behind your product, but they’ll remember the arc of a storyline.

· Write in clear, conversational language: Try keeping the tone simple and conversational and avoid jargon-heavy scripts. This way the viewer will believe you are very real, authentic, and personable.

· Make sure the script is brief: You might be surprised how short and appealing you can make your video while still keeping your message and story intact

4- Call To Action tactic:

Always wrap up the script with a clear and strong Call to Action that leads to conversions. Your ending should be influenced by what you want your audience to do next, after they finish viewing your video. Do you want them to visit your website, make a purchase, share the video, subscribe to your channel, sign up to your newsletter…?

5- Rehearse and edit:

Read through your script again and again to ensure there is a natural flow from beginning to end. Check your script for errors and confirm you have grammatically correct sentences. Also make sure there is optimum information density. After all, good editing is not just about cutting word count; it’s about condensing to preserve what really matters.

6- Do a table read: 
This is a great way to polish up your script. How we write and how we actually speak are two different things. So by reading your script in a normal speaking voice, you’ll be able to find the places that still need to be tweaked, pull out any awkward phrases and words and find out how long it takes to read the script. This also helps you to be aware of how the voiceover is going to sound.

Finally, scripts do not need to be profound works of literature, but they should be clear, conversational, and engaging. For that reason, there’s a great deal of responsibility at this stage of the video production process. The more you think about your goals, audience, tone, word choice, the better your video script will be. Thus you will develop a solid foundation on top of which all the other bricks are laid.

Writing a solid video script can be a hard process if you’re not used to it. So here at Business Motion, we are always available to take care of the entire video production process for your next video project, from scripting all the way to the final video

Contact us to get started.
We hope you enjoyed our post. The next post will be in 2 weeks.

Online Presence: A Major Investment For Your Business Growth


In today’s fast-paced digital world, establishing and maintaining a strong online presence is very essential to any brand’s success and survival, no matter how small or big the business is or what industry it belongs to. But the problem is that many business owners don’t truly understand what ONLINE PRESENCE means, and many more don’t understand how to build it and improve it.

To start, let me first give you a brief idea about what online presence is.

What is online presence?

Online presence is one of those buzzword phrases in the world of marketing nowadays. It is the whole existence of an individual or business on the web and other parts of Internet, which can be found via an online search.

In this electronic era, people are more likely to search online to get information about companies, products and services. So even if your company does not conduct business online, customers and potential customers are expecting to see you online.

Generally speaking, your online presence is what allows people to find you, interact with you, get to know you and trust you. It is your virtual 24/7 showroom and an extension of your brand that never sleeps.

When you have an impressive online presence, you are able to attract customers from all around the world at all times of the day. Therefore as a modern business, you must build and maximize your brand’s online presence to ensure that you are not left behind. But the main question is HOW? Let’s find out…

How to establish and maintain your online presence?

Customers nowadays are tech- savvy and in most cases they depend on a company’s online presence as a validity test of its credibility in the market. So in order to create a long-term and effective online presence, here are a few essentials you need to do, and some tips to help you get started:

1-    Create a great Website: Rieva Lesonsky, CEO of GrowBiz Media says “If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.”

All businesses should have a website regardless of their size. Having a website is a necessity, not an option. Without it, your company doesn’t exist. It doesn’t have to be too fancy or complicated. Keep it simple with pages that contain at least the basic information that your customers or potential clients need.

TIPIt is very essential to have an official website that is professionally designed, easy-to-navigate and mobile-friendly, and the most important thing is to update it frequently.

2-    Utilize Social Media Marketing: When building an online presence, companies must use social media for a variety of reasons, one of which is that they are FREE. Another reason is that a big percentage of your target customers is using social networking sites so why not be there where your customers are? If you neglect social media marketing, you will be missing out on an incredible number of potential customers.

From setting up a business Facebook page, opening a Twitter or Instagram account, or maybe creating a channel on YouTube… Note that you don’t have to be on each and every social media channel. The most important thing is to choose the channels that work best for your business and this will ultimately boost your online presence.

TIPKeep in mind that consistency and engagement are key to promoting your brand, so make sure to consistently create and share compelling content so that your followers will like, comment and share your posts.

3-    Email Marketing: Despite all the new tools and techniques out there that promise to help grow your online presence, the most valuable and personal connections with your clients are established through email marketing. Accordingly, Email marketing should definitely be part of your business. Start by create a link on your website allowing visitors to sign up for email updates or newsletters. Then collect the email signups and add them to a mailing list. Finally choose an email service provider such as Mail Chimp, and start connecting with them frequently.

TIPRemember that the key to effective email marketing is to send your target audience quality information that captures their attention and instills brand recognition. But also try to keep mailings rare to avoid spamming and losing your customers’ interest.

4-    Start Blogging: A blog creates a communication channel between you and your target audience and helps you in creating a strong online presence. Blogging lets you share new and relevant information. For example, you can blog about your company’s products and services or about relevant industry trends. Blogging will position your brand as an industry expert, and will drive traffic to your website.

TIPDon’t forget that you should be consistent with posting. Build a content calendar and stick to it. The key here is, delivering relevant, quality content in a timely manner.

5-    Directory listings: Another area you should focus on in order to establish a strong online presence is to make sure that your business is mentioned in online directories and listings. A business listing is an online profile that contains your business name, address, phone number, and other details make your business more visible on the Internet.

There are thousands of websites and directories on which local business owners are allowed to create free business listings. Popular directories like Yelp, Yahoo! Local, Google+ Local, and Internet Yellow Pages allow you to take advantage of their popularity in order to direct a great number of people to your site.

TIPWhenever you submit your business listing, bear in mind to use the same exact information every time. This helps to ensure your listings are complete, accurate, and consistent across sites.

6-    Video Marketing: The last most important tool for firing up your online presence is VIDEO, which you can actually integrate in most of the above areas previously discussed. You can upload videos to your website, share them on social media, send them in email marketing campaigns, and post them on your blog. Video marketing is evolving and it allows you to make a more personal connection with your audience.

ere are few statistics about the incredible importance of video marketing for your online presence:

–      A study by Eye View shows that using video on landing pages can increase conversion by 80%.

–      According to Brightcove, 74% of consumers say there is a connection between watching a video on social media and their purchasing decision-making process.

–      According to Forrester research, including video in an email leads to a whopping 200-300% increase in click-through rate.

–      Blog Posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)

TIPWhen creating video content, make sure to think about your audience, educate them, keep the message concise, make the first few seconds count, optimize your videos for search, and analyze your results.

To resume, an online presence is one of the most important investments that a business can make. The more you share of your business, the healthier your online presence will be and the greater your brand’s success will be.

A Strong Online Presence Gives Your Business A Competitive Edge.

Has your company already created its online presence? If not. Now is the time to ACT!! Start with the basics and contact us to get a free consultation.


ما هي المدّة المثاليّة للفيديو التّفسيريّ؟


إذاً، هل اتّخذت قرارك بصناعة فيديو تفسيريّ لشركتك؟ هذا عظيم. لكنّ هذا الأمر يطرح العديد من الأسئلة ومنها المدّة المثلى لمشروع الفيديو الخاصّ بك.
ما هو الفيديو التّفسيريّ؟ 
الفيديوهات التّفسيريّة هي فيديوهات تسويقيّة عبر الإنترنت تستخدمها الشّركات لتخبر قصص منتجاتها وتشرح عن منتجاتها وخدماتها. هذه الفيديوهات تكون لها مدّة تختلف بين الفيديو والآخر وبمعدّل يتراوح بين ٣٠ ثانية و ٣ دقائق، وقد تتخطّى المدّة القصوى في بعض الحالات.
وفقاً للمركز الوطني للمعلومات التّقنيّة الحيويّة (NCBI) في المكتبة الوطنيّة للطّبّ في الولايات المتّحدة، فإنّ معدّل انتباه الإنسان تراجع من ١٢ ثانية عام ٢٠٠٠ إلى ٨ ثوانٍ أي أقلّ منه عند السّمكة الّذّهبيّة التي تملك مدّة اهتمام من ٩ ثوانٍ.
مع استمرار تدنّي مدّة الاهتمام، يصبح من الصّعب استبقاء الجمهور لفترة أطول. لذا فإنّ طول مدّة الفيديو التّفسيري تلعب دوراً. فالأقصر مدّة يكون الأفضل في بعض الحالات علماً أنّ فيديو من ٣ دقائق أو أكثر تكون له أهمّيّته في حالات أخرى.إذاً كم يجب أن تكون مدّة الفيديو التّفسيري؟ 
كأي شيء آخر في الحياة، الجواب هو: هذا يعتمد على أمور عدّة. فهناك عوامل كثيرة تؤثّر في طول الفيديو التّفسيريّ الذي تعتمد مدّته المثاليّة على ثلاثة عناصر هي:– الهدف التّسويقيّ للفيديو التّفسيريّ: 
إنّ معرفة هدفك هي المفتاح. ماذا تريد من جمهورك أن يفعل بعد مشاهدة الفيديو خاصّتك أو ما الذي تريدهم أن يفهموه منه؟ هل هدفك التّوعية، تثقيف جمهورك، زيادة المبيعات أو التّحويل؟ أو هو فيديو عن منتج ما؟ هل هو لأهداف تدريبيّة أو تربويّة (تثقيفيّة)؟ هل هو فيديو لشركتك وسيوضع على موقعها الإلكتروني؟ ثمّة الكثير من الأسئلة التي تُطرَح في هذا الخصوص… وكلّها تساعدك على تحديد الطول المناسب للفيديو التّفسيريّ.

بناءً على خبرتنا كشركة انتاج للفيديو، يمكننا أن نزوّدك ببعض النّصائح حول طول الفيديو.

يبدو الفيديو التّفسيريّ الذي تترواح مدّته بين ٣٠ و ٦٠ ثانية، مثاليّاً في حال كنت تريد توعية المستهلك أو لفت انتباهه أو إذا كنت تريد تشويق جمهورك. والمثال على ذلك الفيديو الذي أنتجناه للأمم المتّحدة والذي يزيد التّوعية حول أهداف الأمم المتّحدة للتّنمية المستدامة. وهذه المدّة يمكن أن تُطَبَّق للفيديوهات التي تتناول المنتجات والخدمات التي يعرفها النّاس أو التي تكون ميزاتها سهلة الفهم.

أمّا الفيديو التّفسيريّ الذي تترواح مدّته بين ٦٠ و ٩٠ ثانية فهو مثاليّ إذا أردت أن تعطي نظرة عامّة عن شركتك، والمثال على ذلك فيديو العلامة التّجاريّة خاصّتنا our brand video، أو إذا كنت ستنتج فيديو لمنتَج ما كالفيديو الذي أنتجناه ل Jihan.

إذا أردت أن تنتِج فيديو لشهادات المستهلكين، وفي حال كانت منتَجاتك أو خدماتك أكثر تعقيداً وتتطلّب شرحاً أكثر تفصيلاً، فإنّ الطّول المناسب يتراوح بين ٩٠ ثانية ودقيقتين.

فيديوهات الدقيقتين الى الدقيقتين ونصف الدقيقة مثاليّة للشّركات مثل الفيديو الذي أنتجناه ل Medica، أو لتوفير تفسير معمّق حول موضوع معقّد. ويبدو طول دقيقتين ونصف الدّقيقة إلى ثلاث دقائق على الإنترنت مثاليّاً للفيديوهات التّعليميّة، فيديوهات المساعدة الذّاتيّة للمستهلك أو فيديوهات (تعليم الطّريقة).
أخيراً، قد تتخطّى مدّة فيديو تدريبيّ للموظّفين الثّلاث دقائق. على سبيل المثال الفيديو التّدريبيّ الذي أنتجناه لشركة الإنشاءات المتعدّدة الجنسيّات Zerock .

– مكان وضع الفيديو التّفسيريّ: 

العامل الثّاني الذي يؤثّر في مدّة الفيديو التّفسيريّ خاصّتك هي المكان الذي سيوضع فيه؛ أي الققناة التي ستستخدمها لتسويق الفيديو التّفسيريّ خاصّتك أو عرضه.
إذا أردت أن تتمّ مشاركته عبر وسائل التّواصل الاجتماعي فيجب أن يكون قصيراً. في حين يختلف الطّول في ما إذا كنت تصنع فيديو لعرضه على الصّفحة الرّئيسيّة على موقعك الإلكتروني، أو على الصّفحة المقصودة، مدوّنتك، يوتيوب أو إذا كنت سترسله عبر البريد الإلكتروني. على سبيل المثال، إذا كنت تخطّط لإعداد فيديو تدريبيّ سيتمّ إرساله عبر البريد الإلكتروني، يمكن أن تصل مدّته الى ثلاث دقائق وأكثر.

– الجمهور المستهدَف:

نصائح نهائيّة

  • لا تجعل الفيديو طويلاً جدّاً وفي الوقت نفسه لا تحاول أن تضغطه بأمور كثيرة. مثلاً، لا يُنصَح بفيديو تفوق مدّته الثلاث دقائق ويغطّي مواضيع عدّة لأنّه كلّما طالت مدّته قلّ اهتمام النّاس بمشاهدته. لذا، حاول في هذه الحالة أن تقسم الفيديو إلى فيديوهات قصيرة مرتبطة ببعضها البعض.
  • تذكّر أيضاً أن تشدّ نظر مشاهديك خلال الثّواني الخمس الى العشر الأولى من الفيديو. اجعل هذه الثّواني ذات قيمة، إذ ما إن يجذب الفيديو الجمهور حتّى يصبح من المحتمل ان يشاهدوه حتّى النّهاية.

باختصار، لا توجد مدّة فضلى للفيديو التّفسيري. عليك فقط أن تحافظ على هدفك التّسويقي، مكان نشر الفيديو والجمهور وستتوصّل إلى إعداد فيديو محترف يستحقّ المشاهدة ويحقّق لك النّتائج المرجوّة.
ففي النّهاية، هدفك الأوّل يجب أن يكون الوضوح في الفيديو بغضّ النّظر عن طوله. والمسألة الأساسيّة تكمن في حاجتك إلى الوقت للشّرح عن منتجك أو خدمتك بعيداً عن إضجار جمهورك. لذا، على الفيديو التّفسيري خاصّتك أن يكون بالمدّة المطلوبة لتحقيق الهدف المطلوب.
أتمنّى أن تكون المعلومات الواردة أعلاه مفيدة في مشروع الفيديو التّفسيري المقبل خاصّتكم.

للمزيد من المعلومات حول خدماتنا في مجال إنتاج الفيديوهات التّفسيريّة أو أي نوع آخر من الفيديوهات، تواصلوا معنا في بيزنس موشن للإجابة على كلّ أسئلتكم.


5 Facts about Video Marketing to Executives

“Business Decision Makers Love Online Video Because It Gives Them The Most Amount Of Information In The Shortest Amount Of Time” Robert Weiss.

Many businesses and corporate marketers are realizing the power of online video marketing. Moreover, many studies have been conducted about video marketing and loads of statistics and articles have been posted about the importance of video content, online videos and video marketing.

Video marketing is not only for hip consumer brands. Everybody likes video. B2B video marketing is a great way for firms to reach CEO’s and executives. So here are 5 important facts about B2B video marketing.

To start with, a study by IT giant Cisco revealed that when in command, young executives intend to depend heavily on business-class video to connect with their teams, colleagues, suppliers, customers and prospects, as well as to help their companies deliver new products and services.

1 – According to the Cisco Global Survey, 3 out of 5 young executives say they will rely more heavily on business-class video during the next 5 to 10 years. This reveals that the majority of tomorrow’s leaders see a promising future for video in the enterprise they are working at and in their everyday operations.

Rowan Trollope, senior vice president and general manager for the Collaboration Technology Group at Cisco, said tomorrow’s leaders are increasingly tech dependent, and video is no exception to the rule.

“The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs and even plays a role in attracting the best talent available,” Trollope said. “They understand why video can be better than being there.”

At first glance, many people might assume video marketing is more for businesses aiming to attract the youngest demographics.

However, there is ample evidence that people across all demographics prefer video. And the statistics below will show you that business executives are a great audience for video marketing.

According to a study by Forbes, more Senior Executives are using & sharing Online Video.

2 – Video content that is related to work can be a powerful motivator for executives and can spur action on their part. “75% of executives surveyed said they watch work-related videos on business-related websites at least weekly”. Furthermore, “nearly 60% of executives state that they prefer video over text”.

That being said, it is worth noting that video marketing is rocketing on different levels. And as video continues to grow both offline and online, it will continue to grow in importance for top executives and CEOs.

Hence, we are witnessing a huge shift in how everyone uses and interacts with video, no matter what their management level.

3 – While the Web itself is in the midst of a video makeover, executives are transforming their habits to be more open to video—the non-text Web—as a highly reliable and trusted source for gathering and filtering business information.

Since executives and CEOs are generally the top decision makers in any company, this should be as great news to B2B video marketers and creators of videos.

Hence, here comes the importance of video content providers to pay close attention to the behavior and online video viewing habits of business decision makers.

4 – When video marketing to executives, you should keep the following things in mind

-Keep the videos short as more than half of executives would only watch videos of 3 minutes or less.
-Do not count on executives to make your videos go viral because the huge majority of business leaders prefer to share one-to-one as opposed to one-to-many. Their most common sharing methods are: email (76%), Facebook (32%) and in person (20%).
-Do not be preoccupied about mobile because 51% of business leaders admit they don’t use their smartphones to watch the latest online video.
-Post online videos after work hours because it is the most popular time for online viewing, with 54% saying they watched videos in the evening or night. Next was midday (30%) followed by first thing – ‘upon waking up’ – at 10%.
-Spotlight VIPs in the videos, because when asked what kind of video they found most appealing, 69% said they liked video featuring somebody they respected such as a journalist or big thinker.
(Statistics source: The Science of Business Sharing by Alpha Grid in partnership with Unruly)

As stated before, video is a great way to target and engage B2B prospects, but note that B2B and B2C video marketing are different.

Video marketing to executives and business decision makers needs minimum standards of quality: While B2C businesses can get away with putting out amateur video so long as they have good content, B2B companies generally need more polish and professionalism with their videos.

5 – When producing video marketing content for executives, CEOs or top decision makers, make sure to speak their language and create content that matters to them. You also need to aim high towards their level of business. You will generally use a more serious, academic tone in these types of videos.


To sum, the power of video marketing has been gaining traction over the years, as we have seen digital marketing taking over conventional marketing methods. In addition, video marketing in B2B has become more flourishing and exciting thanks to enhanced technology and to the greater understanding of audience habits.
Therefore, in order to remain a player in the digital space, any marketer, content provider, company or business, should use videos to enthuse executives and grab their attention.
Based on the above, and mainly on the executives’ interest in video content, video should take a leading role in your B2B content marketing plan.
Just keeping the above facts in mind will help you understand how, when and where to target executives, what types of videos will do the job, and what outcome to expect from your B2B videos.
Now that you know the habits of whom you are targeting, start earning their precious time, grab them, reach them where they are and delight them with a professional short video,contact us to get your next video project started.

7 Criteria to Produce a Killer Video

“If life gives you lemons, you should make lemonade…”. So, in business, if digital advancement gives you the chance to approach consumers more effectively then you should start advertising digitally and produce online videos.

Because video marketing is the darling of the digital advertising empire. So even if you’re a good company with great products, you could be at risk of going down, unless… you have a content partner who can translate marvelously what you do and how you do it. In fact, 69% of people would choose a video over text to learn about a product or a service. In order to be efficient through speaking to particular clients, you should start sharing with them an exhilarating video.

IMAGE 69% of people…

Making an explainer video is no easy task, it requires a ton of focus, effort and expertise.

By watching the best online explainer videos, you may start to recognize the common traits and criteria that lead to their success.

Here are some tips to follow in case you are about to producing a video


1- The script which is the most important element in creating a good explainer video. A well written script is the foundation of a great video. Investing your time in text writing is the best to do but first you need to fully understand the company, product, or service and then synthesize it into the least number of words.

IMAGE Script

After all writing a book is easy but the challenge lies in summarizing it into    few tens of words all while keeping the creative direction, the storyline and the data.

So scripts should be concise, clear and informative.


After all, it’s an explainer video it is not a CONFUSER video.

Here is one of the videos we produced where the ten principles of the united nations global compact were simplified and turned into an engaging story all while keeping the messages intact. The video initiates businesses to implement the universal sustainability principles and adopt the environmental initiatives and human rights and fight corruption.

2- A little bit of humor can be a great way to keep people engaged.

People want to be informed while being entertained so adding humor to your explainer video script can reduce the boredom quotient and compel the viewers to watch the entire video. Explainer videos don’t have to be dull.

Just remember to use some light-hearted humor to keep your viewers engaged!


3- Frame the problem and emphasize the pain point your potential customers experience. The best video script is when it presents a problem and introduces the solution, explains how it works, and finally drives viewers to action.


4- Use attention-grabbing visuals to keep viewers focused. Professional and neat visuals are important and help illustrate the story and reinforce the voiceover.


5- Show your product or service in action. People like to see what you do. An explainer video needs to help people understand your product, service or vision then inspire them to take the next action.


6- The length of your explainer video depends on your marketing goals and there are too many different statistics about the ideal length of explainer videos.

When one minute does not give your content enough time to shine, give it more time but keep it just under two minutes.

The main idea is to keep the video short and sweet while including the main points in the shortest time possible.

7- Voice over plays an important role in creating emotions for your audience. A voice over gives it a particular mood, feeling and personality. An effective and professional voice actor can give your video will be felt as funny, serious, light-hearted, weird, dramatic…

IMAGE Voice Over

Now that you finished producing the video, why not measure its performance. You can see solid data with YouTube Insight, and Google Analytics that can take you even deeper down the rabbit hole, so long as your game for setting up smart custom event tracking. Imagine seeing plays, pauses, how many viewers hit the 30 sec. mark vs. 60 sec. mark, etc. Wistia has some nice analytic tracking options too, and also makes it easy to sync up Wistia and Google Analytics.


You know a good explainer when you watch one. It doesn’t have to be viral nor huge. If it simplifies the most difficult data in an entertaining professional way, then it is successful.

The bottom line is that, when it comes to explainer videos, the potentials are limitless. You can make a live-action, animated, stop-motion explainer video, or whatsoever! As long as you keep these three things in mind:

  • Make it appealing
  • Make it pertinent and simple
  • And remember: exhibit the problem, and then present your solution

And your explainer video could turn out to be the best one yet.

But note this down: no matter how easy it seems to make, a professional explainer video needs a professional content partner. You tell us what you want and we will give you what your business needs.

Watch Out for Your Career; It Might End in Favor of Technological Advancement!


As human beings, being passionate about knowledge impelled technological advancement in its first three industrial revolutions: mechanization (19th c.—mid 20th c.), mass production (late 19th c.—mid 20th c.), and automation (second half of the 20th c.). Currently, we are experiencing a fourth industrial revolution which is building upon its predecessors, thus combining automation and data in manufacturing technologies. It is robotization.

Without a doubt, technology did shorten distances and is now helping people get rid of all time-consuming factors. Accordingly, any new idea for an application or a business that reduces a consumer’s time waste should flourish. For while you may raise money to develop an idea, another company somewhere else in the world could already be working faster on a more adaptable idea, thereby putting an end to your effort, energy, and time of course. In that case, one would need to have a clear vision in order to modify the model or avoid the risk of ending a career. According to World Economic Forum (WEF),

“Around 7.1 million jobs could be lost in the world’s richest countries because of profusion and automation. Those losses could be substituted by 2.1 millions of jobs created in sectors such as technology, professional services, and media.” 

Hence, if people do not keep up with the train of updates, they will unfortunately be left behind, and their career might end at a glance. And here’s what could possibly happen:

This tenacious shift from a simple automation (the Third Industrial Revolution) to innovation based on combined technologies, namely robotization (the Fourth Industrial Revolution), has been forcing companies to reconsider their business strategies.  Accordingly, business leaders and senior executives must acknowledge their altering environment, challenge the presumptions of their operating teams, and innovate consistently.

Nowadays, developments in artificial intelligence, robotics, and biotechnology can disrupt the business world similarly to the disruption initiated by previous industrial revolutions, as stated on World Economic Forum in a report published in January 2016. Also, businesses are not solely obliged to keep up with those constant technological and digital outbursts; actually, all countries must anticipate the future and any possible drastic measures they would need to take. Moreover, governments will have to invest in education and adult learning programs to transform their workforce if they want to keep up with the changes and avoid in its worst cases “talent shortages, mass unemployment and a growing inequality,” says Klaus Schwab, the founder and chairman of the WEF.

To illustrate,

“Around 65% of children starting primary school today will end up working in jobs that don’t yet exist, and their future training is crucial”

according to the WEF report. The forum surveyed senior executives from over 350 of the biggest companies in 15 of the world’s major emerging and developed economies. Together, those economies account for 65% of the global workforce.

Well, those numbers are clearly alarming, but the fact that mankind is threatened by machines goes way back to the Great Depression era. Between 1929 and 1939, technology was described as “Frankenstein’s monster” that threatened labor. Later in 1964, a committee of scientists and social activists sent an open letter to U.S. President Lyndon B. Johnson, arguing that “the cybernation revolution would create a separate nation of the poor, the unskilled, the jobless” who would be either unable to find work or unable to afford life’s necessities.

In his book “Rise of the Robots”, Martin Ford warns that “Artificial intelligence is already well on its way to making even good jobs obsolete”. Bill Gates, Elon Musk and Steve Wozniak are also concerned about the “Jobless Future”.

Two decades ago, American economist Jeremy Rifkin contended in his book The End of Work (1996) that “In the years ahead, more sophisticated software technologies are going to bring civilization ever closer to a near-workerless world.” That is why you have to keep an eye on your work, and the other on what’s going on in the world of business. You might have been working for years on promoting a brand or any given business in a platform when a new and more interactive platform suddenly emerges and blows all your efforts and investments off.

TIME is your essential driver

You would not want to waste time and money if you were investing in a specific platform and you have hired people to do the job. There’s a risk in losing your career as many jobs have ceased, and many businesses, ideas, and platforms are also on the verge of ending.

In the midst of those desperate battles, countries and businesses of all sizes must strive to reduce their losses and potential, yet, inevitable damages. Thus, constant updates and studies are a must. Nevertheless, some jobs remain irreplaceable, for they require the complex analysis and skills of a human brain. For example, robots cannot simplify the most difficult and complicated data into narrative text. By remaining ready to innovate and to upgrade the business alongside every technological change, video will never become obsolete.

One way to accompany technological advancement and help businesses save time is by creating explainer videos. In this manner, potential clients, sales people, and other individuals can watch the video and grasp its content in no time. Consequently, we reduce the risk losing out to modern innovations and prove the inescapable need for humans to simplify some industries’ complicated data.

In the end, whatever needs human intelligence cannot replace your job!

Business Motion at the biggest web event in Europe

By Nina Roustom

Web Summit 2016 Gathers Sharks Of Industry With Start-Ups And Companies Of All Sizes  

About 50 000 CEO s, founders, investors, 15 000 companies of all sizes and industries from 167 countries all around the world met in Lisbon at the “largest European event of its type.

The 2016 Web Summit was a different affair from previous years, not least because it is the first year the event wasn’t held in Dublin.

Before last year’s summit, co- founder Paddy Cosgrave announced, with a publicity hype, that it’s the event’s last year in Dublin- Ireland.

The summit, organized for the first time in year 2009, became the biggest and most important web platform in Europe where participants share knowledge and experience as well as challenges and ways to overcome them. Its main goal consists in helping companies apply new innovations from the business and web technologies field.

Holding Web Summit for the first time in Lisbon wasn’t the only new thing for tech uber- entrepreneur Paddy Cosgrave. A few weeks before the event, Cosgrave became father for the first time. That’s why his wife Faye Dinsmore who used to be present every year in the summit, couldn’t attend the event this year.

But there were some fears that Web Summit might stumble with specific problems like Wi-Fi, as the event struggled yearly with it. Cosgrave himself faced an internet problem while trying to give an on-stage demo on an opening night. But this year, the summit had the best connectivity ever.

Regarding the number of attendees through the days of the event, observers noticed a continuous high flow all over the exhibition stalls, and seating areas were relatively still full.

As the last year’s event was reaching its end, Web Summit, criticized for poor gender balance, launched an initiative to attract more women by offering low rates tickets and exclusive networking areas for female entrepreneurs.

Regarding the quality of speakers, Carlos Ghosn, chairman and CEO of Renault-Nissan alliance was one of them. He spoke about Everybody’s interest in car industry because cars are moving from a means of transportation into a connected mobile space.

Pete Blackshaw CDO at Nestle said: “It’s an era where large companies need to be very very adaptive”.

Despite all, “it appears like Cosgrave might have actually built the event up to such a size that, like popular tech events CES and TechCrunch Disrupt, Web Summit could now be big enough to work anywhere. Cosgrave’s event might have become too big to fail”, TheJournal.ie.

This large annual event is a great platform to access a huge content and make global and international professional connections in the web technology business, and to learn unparalleled business strategies and explore new web techniques.

Business Motion attended Web Summit 2016 that was held at MEO Arena and FIL Feira Internacional de Lisboa in Lisbon- Portugal between the 7th and the 10th of November.

“We were excited to be part of this huge event. We met with the world’s leading companies in the web field”, says founder of Business Motion Rania Abou Nader. “We’ve been preparing for the web summit for a while. You have to have a goal and it is to gain more knowledge from the speakers and the participants and to weave a connection network” adds Rania. “What we were looking for in the summit is learning about the latest technologies, trends, strategies and techniques that could improve our business and make us understand the constantly changing consumer behavior. That’s why we participate in the latest conferences. Otherwise how could we be among the leaders in our field and stay a strong competitor? We’ve got to raise the intelligence in order to have our own wisdom. When you hear someone like Michael Litt co-founder and CEO at Vidyard, the world’s most innovative Video Marketing Platform, say:

“Marketers should embrace video through their marketing strategy.”

And Suchit Dash- President of Dubsmash, video messaging application for iOS and Android, say:

“Video is exploding. It is a massive new trend that is here to stay”

You gain more confidence in your business and you become more motivated to improve thus providing clients with the best product and the best service”.

Rania continues: “We were mingling and networking in a vibrant community of start-ups longing to listen and learn. For us, it was an awesome chance for professional networking and new relationships. There were people representing start-ups and companies of all sizes, as well as those from the well-established usual suspects such as Google, Amazon and Facebook… and that’s what enriched our experience with non-stop learning.”

“When you ask the young students who are their role models, they will say Elon Musk or Mark Zuckerberg and clearly they are much more fascinated by what’s coming out by the very large startups and platforms, those people who can change the world”, Maurice Levy- Publicis groupe.

“Video is evolving so quickly particularly in more developed markets where people have better phones and higher bandwidth”, Gary Briggs- Facebook

We witnessed a massive army of participants of different nationalities in the largest Web platform ever organized in Europe”. Rania concluded: “those were the most amazing three days in which we learned loads, loved meeting everyone and made new partnerships, clients and friends. It was a truly overwhelming opportunity full of excitement”.

About Web Summit

Web Summit (originally Dublin Web Summit) is a technology conference held annually since 2009. The company was founded by Paddy Cosgrave, David Kelly and Daire Hickey. The topic of the conference is centered on internet technology and attendees range from Fortune 500 companies to smaller tech companies. This contains a mix of CEOs and founders of tech start -ups together with a range of people from across the global technology industry, as well as related industries.

Web Summit runs events throughout the world including Founders, RISE in Hong Kong, Collision in New Orleans, SURGE in Bangalore and MoneyConf in Madrid.

For the first five years the event was held in Dublin, Ireland. In September 2015 Paddy Cosgrave, Web Summit co-founder and CEO, announced that Web Summit would be held in Lisbon starting 2016.

Book your place in today’s digital market: Think Video


You don’t have to be Francis Ford Coppola to make a marketing video, and you don’t need the “Hobbit Trilogy” budget to establish a video marketing company.

All you need is some basic equipment, a creative and professional team, the vision, the passion and the good management to run the business and you’re ON.

You own a startup, a big company or a small business? Then you must surf the wave because video marketing is becoming an essential ingredient in the marketing toolkit. It’s not only a trend, and definitely no more an accessory. Companies all over the world are using it to promote their images, their brands and their goals, and to improve their websites traffic.

If a picture is worth a thousand words then what’s the value of one minute of video in today’s life? It is 1.8 million words which are equal to 360 web pages. If an average page needs one hour to be written, the amount of pages equivalent to one minute of video needs 150 days to be written. Well, that’s huge… and, anyway, who has the time to read nowadays?

‘Why do you need your video done yesterday before today?’

All the requirements of today’s speedy life need to be quickly fulfilled with fast and mobile means to transmit and receive a message. So if you cannot ask someone to grab a flier or a magazine to read info about your product, there’s always video marketing to spread the message and complete the mission.

Experts in the marketing field in the United States defined 2016 as the year of the video marketing. Researchers showed that 78% of people watch videos at least once a week and 55% watch every day. They said that 13 seconds of video on social media (especially Instagram) are equal to a 50-second spot on TV. And that when a video is embedded on a homepage, the conversion rate increases by 200 to 300%. And that many viewers tend to know more about a product or a brand, and to buy it after watching a video.

Boaz Amidor Head of Corporate and Marketing Communications at WalkMe wrote on forbes.com in April 28, 2016: ‘Google is testing out new ways of embedding video ads in its search engine results pages (SERPs) alongside traditional text-based ads. Sometime in the near future when you search in Google, instead of just textual-based results, you will see video streaming advertisements (video ads and ordinary post). As per Forbes, “This functionality could allow videos to emerge as thumbnails, which could then be expanded upon when clicked, or could introduce auto-played videos.” This is big.

Bing and Yahoo  have already been testing this for a while. However, as the largest search engine, Google jumping on the bandwagon is validating the importance of this tool. Not to mention that it’s a clear indicator of consumers becoming accustomed to visual media’.

‘Look for the most trusted video production partner’

So, if you’re a business owner or even if you run a non- profitable organization do not hesitate to make that phone call

Since September 2015, the company has been serving top-notch brands from diverse industries, and providing informative videos in Arabic, English and French languages of various types and styles for different commercial or non-profitable purposes: Corporate, Training, Event, Web Ad and more, to Lebanese, Arab and international companies and organizations in various industries: Telecom, Finance, Food, Construction, Medical, Aesthetic…

‘Make it short and make the most out of it’

Online consumers have a short attention span, and that’s when video plays its role. If they’re in a hurry, on the road or waiting to enter a meeting, they can still watch online videos on their smartphones or tablets as they don’t have the time to read a text.

Our versatile and agile team, whose members have distinctive capabilities, excels in compressing a large amount of technical data and converts it into a simple, engaging, story like video preserving the identity and style of the company.

Keeping in mind low quality videos will be treated as such by viewers; we produce quality content videos with client’s minimal time investment.

‘A professional team for a leading company’

We have a vision and a mission…

Our Vision is to lead the multimedia industry with creative concepts and short, concise movies with the latest technology available trends. We want to emerge as a market pioneer for informative short movies.

As for our mission, we work on providing complete designs to enhance your presence. A professional team of experienced journalists, multimedia engineers and core competence pioneers are at your service to make you stand out of competition, spread your message worldwide, and create awareness about who you are, what you do and what makes you different, while providing the highest quality of film making and innovative thinking.

‘A distinctive portfolio with different styles and clients’

Since its launching, Business Motion has been working on getting a more expanded base of clients, and gain more trust with being competent and believing and holding on to our core values

·       Excellency: We are fully committed to client satisfaction, quality service and timely delivery.

·       Creativity: We serve you with creative informative videos.

·       Respect: We respect everyone including all beliefs and cultures.

·       Integrity: that includes information discretion, contractual fulfillment and deliverables.

Business Motion has a full, diversified (whether in terms of styles or clients) and distinguished portfolio among its competitors. All of that was accomplished during only two years of work.

Finally, companies of all sizes worldwide became aware of the importance of video marketing and consider it as an essential pillar in their marketing plans and campaigns. So why wouldn’t you?