8 ways a blog can boost your business

Business Blogging is one of the most important marketing tactics that can help you strengthen and grow your business, reach your target audience, stand out above the competition and showcase your expertise. It is a community- building forum.

Blogging is a fun way to explore your interests while also putting your writing in the public eye. However, blogging can be hard work, and your blog will only be successful if you consistently update it.

A blog creates a communication channel between you and your target audience and helps you in creating a strong online presence, as I discussed in an earlier blog post.

So here are 8 ways a blog can help boost your business:

1- Blogging drives more traffic to your website:

Blogs are search engine magnets! A strategically planned blog, with carefully chosen keywords, will show up in search and will drive traffic to your landing pages. Every time you write and publish a blog post, you are improving your search engine rankings. Thus blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, generate more leads and attract more perspective customers.

2- Blogging helps generate inbound links:

Blogging is very crucial for inbound marketing. Companies that blog receive 97% more links to their website compared to those who don’t blog. Thus, producing well written, reliable and densely informative blog posts with insightful industry news to your visitors pays off. Blogging will not only increase your reputability but it will increase your high quality inbound links as well.

3- Blogging is easy and cost effective:

A blog is simple to set up. In addition, blogs are cost-effective marketing investments, and one of the best investments you can make. Your blog can begin today without spending a single penny now (or ever). A blog could become one of the most powerful marketing weapons you have in your arsenal.

4- Blogs are rewarding and drive long term results:

Business blogging with purpose works, and every blog post is a long-term asset. Each published post requires minimal time and provides long-term benefits to your business by promoting your brand, expertise and products or services.

Just because you posted a blog last month, that doesn’t mean it’s over and done with. That blog post can continue to get views, traffic and leads to your website for days, weeks, months, and even years to come. So if you think that your blog posts aren’t helping your business, it’s quite the contrary. The effort you put into your blog yesterday is an investment in your business tomorrow.

5- Blogging promotes all businesses regardless of size and industry:

Blogs play an important role in today’s business. No matter what field of business you are in, and no matter what the size of your company is, blogging can offer you a number of benefits that can help you take your company to another level and lead it towards success. Even a small scale business run by a single person can be promoted using a blog.

6- Blogging establishes your business as an industry leader or expert:

According to Hubspot, blogs have been rated as the 5th most trusted source for accurate online information.

Well written articles that provide valuable and expert information demonstrate your company as an industry leader. Moreover, by consistently creating great content that helps your clients solve a problem, you’ll establish yourself as a trustworthy expert.

Over time, you will become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. When you become a trusted source of information, people will come to your blog to learn more, as they will view you as the expert voice of your industry—the go to place of information, teaching, and enlightenment.

When done the right way, the benefits of blogging are priceless for your business, it will provide helpful information to anyone looking online for the topics you’re writing about.

7- Blogging provides valuable content for social media and newsletters:

We all know the value of social media in business promotion. But sometimes it is difficult to maintain an active social media presence without access to interesting, new, unique and high-quality content. The great thing with blogging is that it provides you with a ready-made hub of social media content. Sharing your content on social media is a proven way to engage potential customers by providing them with useful information that they can share easily with others via Facebook shares, Twitter re-tweets, LinkedIn shares etc…

In addition, blog articles are ideal content to share in email newsletters. It gives your recipients something interesting to feast their eyes upon plus a good reason to visit your site.

8- A blog provides a channel of communication with customers:

A business blog creates opportunities for a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback on an idea that you want to develop further. As you have discussions with them there, you’ll be more and more in tune with their needs.

This helps your business to build its relationship with—and not just its presence among—customers.

Conclusion

Blogging is one of the most valuable and influential tools that businesses have to engage with customers and ultimately make their lives easier.

While adding an engaging and educational blog to your website does take some time and budget, the benefits far outweigh the cost. So if you’re not blogging, it’s time to get started or get left behind.

Final thoughts (how we can help you with your blog)

Video nowadays is a key aspect of any content marketing strategy. According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.

So why not contact us today to discuss your next video project that can be integrated into your blog in order to attract more readership and conversion.

Improve your corporate internal communication with video

 

Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization.

It is no secret that internal communications are key to running a successful business. So how to improve and enhance your corporate internal communication?

According to a study from UK-based research firm Melcrum, 93% of Internal Communications professionals believe video has become essential and a vital part of internal communications.

The above stat gives us the answer: No matter the size of your company and what industry it belongs to, videos can be one of your most powerful communication tools to grow your business from the inside out.

Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.

Here are major ways to begin using video internally to improve productivity, collaboration and communication:

Staff training videos:

Using video for training within your business is more cost effective, more engaging and more timely than most traditional methods of training such as dense employee information booklets and training events.

According to Forrester Research, employees are 75% more likely to watch a training video than read training documents. Training videos can be used to enhance the competence of your staff thus increasing their efficiency and productivity.

Recruitment videos:

Videos can be a strong tool for hiring new staff as well. So instead of posting job ads on websites, you can produce a recruitment video and spread the word, thus sharing it on social media and on your company’s website. The recruitment video is for giving potential applicants the opportunity to visualize a positive and promising future with your company, and will entice them to apply for your job opening

CEO messages:
Video messages are more personal and show more care and attention than text-only emails. If the CEO has an announcement to share with the whole team, creating a video to spread the news will more successfully engage your team in the company effort. Hearing the message directly from the CEO makes a much stronger impact and makes employees feel valued.

Company announcements & business updates: 
Keep your team members informed on what’s happening in the company, from new hires to upcoming events. Make a clear, concise and beautifully produced video that delivers the message using the right visuals and with the correct tone of voice.

Video can be used to communicate about a variety of topics such as new company policies, company re-branding, quarterly earnings and achievements

Introducing a new product:
Your company should always ensure that each employee is well-informed and knowledgeable about new products and services. In other words, if your company launches a new product, making an explainer video will ensure everyone on board has an overview of what’s going on.

Induction of new employees:

When new starters enter your company, they need to absorb large amounts of information at once. Video is the ideal method of introducing them into your business – it saves time and money. Induction videos could be about the overview and story of the company and its operations, safety and health information, orientation of the work place, office rules etc…

New employees can watch your videos at their preferred location and pace. That’s a far more welcoming, personable introduction than a lengthy employment handbook.

Conclusion 
Video is a medium with easy familiarity, mobile flexibility, and 24/7 accessibility to reach any and every audience. Companies that use video for their internal communication will stay ahead of the technological curve and keep themselves relevant.

Therefore, it’s worth considering video as a viable long-term solution for your internal communications, and as a primary method of communicating with employees.

Contact us today to learn how videos can be integrated into your corporate internal communication strategy.

People Visit Your Website, Leave and Never Come Back, WHY?

 

Nowadays, almost every business, big or small has a website. Having a website is a necessity, in order to create a long-term and effective online presence, as discussed in a previous blog post.

Your website is often where potential customers form their first impressions of your company and decide whether or not to contact you. But simply having a website is not enough. You need to avoid making website mistakes that will lead to less traffic, lost conversions, lost time and energy and ultimately reduced revenue.

Therefore you have to avoid making the following huge mistakes with your business website that make people leave and never come back…

Out of date content:

Nothing will hurt your brand reputation more than having outdated content on your business website. Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your website is your primary sales tool where you can engage potential customers, so try to commit to updating your website content regularly.

Not including a call to action:

Once your customers are on your website, they await you to tell them what to do next. The most common website mistake of many businesses is the lack of clear calls to action. Your CTA is the gateway to your business. Tell your visitors what you want them to do once they are on your website.  Do you want them to buy your product, contact you, or sign up for your newsletter?

Website is not mobile-friendly:

Customers are increasingly going mobile, and the convenience of smartphones and tablets is creating a rise in mobile phone usage, so making your website mobile-friendly is an absolute must. Thus if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you will say goodbye to!

Mobile is where your customers are – so it’s also where you should be. That’s why, having a website that is not ready for mobile devices such as smart phones and tablets will harm your business.

Not proofreading your website content:

Your company’s website and content directly reflect on your business as a whole. No matter how professional the writer of your website content is, there is always a chance that mistakes like spelling typos, grammatical errors, and incorrect usage of words can happen. Mistakes like these, no matter how small, convey carelessness and can make customers doubt your authenticity, reliability, and professionalism. Therefore, you should take proofreading as a habit so that to avoid falling in this trap.

Focusing on traffic instead of conversions:

A big mistake you may do is having a site that is overly focused on traffic without attention to making conversions and sales.

No business can survive if everyone is a window shopper.

Having unprofessional design:

Your business website projects your image to existing and prospective customers, so it should be professional, modern and trustworthy, with consistent design elements. An unprofessional design, and a poorly laid and cluttered website will make you look unprofessional and will turn make viewers quickly decide it’s not worth their time.

Poor website navigation:

Navigation within your website should be extremely easy and effective, because no one wants to be digging around extensively for information that should be easily accessible. Consumers want a website that makes it easy for them to find what they are looking for. So Even if the website has a visually appealing and professional design, visitors can grow frustrated and leave over poor navigation. For example, crowded menus, too many items in your navigation, inaccurate navigation titles and elements that are too close to one another can make a viewer leave your website.

Broken links:

Links are important and great. But if users try to click on your website’s links and they are broken, or they are redirected to other pages, it tells them that you haven’t updated your site in a while. This can derail all of your hard work and can be harmful because this makes a bad user experience and visitors might get frustrated and never return to your website.

Therefore, always try to keep track of all of the links on your site, and spend some time every few months making sure that they work, and removing or updating those that are broken.

Lack of contact information:

Customers and clients need to get in touch with you easily. If a visitor has to search through your website for contact information, he or she will likely get frustrated and leave. Therefore, your “Contact Us” page should always be just one click away, or your information should be at the bottom of every page, so that it’s incredibly easy for people to contact you via your site.

Conclusion

Your business website is the most important part of your online presence, and it can be one of your biggest assets in your business if you do it right. Website mistakes can result in loss of leads, prospects, and sales.

Do you remember other common mistakes that you have seen on business websites? Share your thoughts with us.

9 Reasons Your Business Needs Video To Remain Competitive

 

Video is one of the strongest marketing tools available today. In addition, Video marketing is a simple but powerful skill you can use to leverage your business, products and services. It is nowadays a basic part of any company’s marketing strategy.

I could give you a hundred explanations and statistics that reveal why you should incorporate video into your marketing strategy. But here are the 9 most powerful reasons why video marketing is worth considering for your business, along with supporting statistics.

1- Search engines love video:

Of course you all want your company to appear on the first page. If used correctly, video can be an extremely powerful form of content and can provide a huge boost to your overall SEO strategy.

Supporting stat: According to Forrester Research, it is 50x easier to achieve a page #1 ranking on Google with a video.

2- People prefer videos over text:

Videos appeal to people with short attention spans (everybody). This is one reason why video is preferred over most types of content. Other reasons are that video is a fun and easy medium to consume and can keep viewers captivated. Your customers as well as your employees prefer video over reading documents.

Supporting stats: According to Forbes, 59% of executives would rather watch video than read text.

According to Forrester research, employees are 75% more likely to watch a training video than read training documents.

As we can see in the above stats, Video is just as effective when used within an organization as it is when used in your company’s digital marketing, events and business meetings.

3- Video builds and increases trust:

Video accomplishes what words can’t because it puts a face, voice and personality to your brand, and creates that personal connection with your audience. People are more likely to trust you and make a connection with your brand if they can imagine using it or picture how it will enhance their expectations.

Supporting stat: According to Axxon Media, 71% of people feel more positive about a brand that publishes interesting video content.

Moreover, customers are sometimes weary of purchasing products online. But according to Invodo, 52% of consumers say that watching product videos makes them more confident in online purchase decisions

4- Increasing power and future of video: 
Video is just getting bigger and has the potential to change your business in a massive way. The use of video in business is only going to grow larger.

Supporting stat: According to Cisco, consumer internet video traffic will be 80% of all Internet traffic in 2019

As the tools and ability to post content becomes easier, more entrepreneurs and bloggers will use video to build trust and authority with their audiences.

Every business needs video now in order to remain competitive in the future.

5- Increased interaction with social media:

A further reason why you should consider incorporating video marketing into your marketing campaign is because video is a social media friendly tool. With Facebook’s auto-play feature, the presence of videos in your newsfeed is undoubtedly more engaging than a block of text with a few images.

Supporting stat: B2B and B2C marketers all over the world say video is one of the top 3 most effective social media marketing tactics.

There is an interesting quote by Mike Henry that says: “We’re operating in a world where one good video can lead to a massive social following.” So go ahead, create good videos, and people will share, comment and engage.

6- Video boosts sales and revenue:

Video marketing is now a highly specialized field and has proven to be one of the most effective ways to make sales in today’s culture. Videos are among the most effective forms of marketing and advertising and can lead directly to sales.

Supporting stat: 74% of consumers say there is a connection between watching a video on social media and their purchasing decision making process.

Any business that wants to compete in a hi-tech world needs to learn to employ video that is suitable for their market. As technology advances there will be even greater potential for video in marketing and sales, which is why many companies have joined the wonderful world of video production.

7- Higher conversion rates:

Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

Supporting stat: A study by Eye view shows that using videos on landing pages can increase conversion by 80%

8- Video appeals to mobile users:

Video and mobile go hand in hand. As many people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.

Supporting stat: According to a Google research, smartphone video viewers were nearly 2X as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices and 1.3X as likely as desktop viewers.

9- Video is rocking Email Campaigns:

Using video in your email marketing campaigns makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers.

Supporting Stat: According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Furthermore, try using the word “video” in your email subject line. It may make your video email more attractive and more users are likely to click on it. And, if they do, half of your job is done.

Supporting stat: Using the word “VIDEO” in the subject line of an email can increase open rates by 19%.

CONCLUSION

The choice is clear: VIDEO CONTENT is the king. People are visual creatures, so stop boring them with your text-heavy updates and start having fun with VIDEO.

You’ve got to get in on the trend –now. That means if you’re not thinking about video now, soon enough you’ll be missing a serious opportunity to better engage your customers. So if you’re not yet harnessing the power of video marketing – hopefully this article persuaded you.

Contact us to learn more about our video production services. We would be happy to discuss our video production process in details and find out how we can meet your marketing needs.

LET’S TALK VIDEO

Convert Footfall into Sales Leads with an Exhibition Video

 

Exhibitions are essential tools for marketing your business, products and services. They are a tried and tested method of promoting your business to a selected audience.

Therefore, if your business is due to exhibit at a trade show or business exhibition, it is vital to maximize the potential of your allotted space and this involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there.

However it is a competitive world out there, every stand at the exhibition will be trying to do the same, and in many cases there will be several companies offering the same products and service like you.

So it is very important to make your business stand out and attract potential customers for longer, engage them in conversation and if possible seal a deal.

The best way of doing this is by using VIDEO. 
So here are some benefits of using video at your exhibition stand:

  • Setting a screen in the stand and displaying a video with a clear, direct message with impact, helps to involve the guests thus inviting them and generating interest for the shown products or services.
  • Research shows that an exhibition video also increases the viewer’s perception of product quality.
  • A high-quality video is eye-catching, stimulating and informative. It can set your exhibition stand apart from your competitors.
  • A professionally produced ‘video-for-exhibition’ can be used to draw customers’ attention to your products or services, special offers, special promotions etc.
  • Video can bring even the smallest stand alive.
  • Video can keep visitors on your stand longer – It can reduce lost opportunities if your team is busy with other visitors.
  • A video at your exhibition stand is a sure way to catch the delegates’ eyes as they pass by your stand, and gives them a reason to check you out, stop and talk to you, and thus help convert footfall into sales leads.
  • A thoughtfully crafted video will show the passing potential customer, at a glance, what your business offers that could be of direct benefit to them.
  • A well-produced exhibition video is an investment that can be used time after time on several other platforms even after the exhibition is over.
  • A video is dynamic and helps steer visitors to your stand.
  • A well planned and executed exhibition video improves the viewer’s perception of the quality of your brand. It makes people more likely to stop and talk to you.
  • When something is moving like a video, it draws the eye and therefore increases the chance of people stopping long enough to have the conversation.
  • Exhibition videos are an engrossing way of increasing user engagement, conveying longer and more complex messages in a condensed and accessible format.

Tip: At most exhibitions there will be a lot of background noise, so make sure your video does its job without the need for sound.

As you have seen, there are lots and lots of benefits for an exhibition video. In fact, not having a professionally produced video at your exhibition stand is like having a shop with no windows!

Talking about exhibitions and videos, Business Motion team had the chance to be part of Lebanon’s premier exhibition for Technology, Telecom, MIS, Security and Automation: SMARTEX, which took place at Forum De Beyrouth between May 11 and 14.

During these 4 days, SmartEx presented to the attendees the latest innovations in the Tech industry. Visitors were exposed to the most important changes and updates in the fields of Telecom, MIS, Security and automation.

Exhibiting at SmartEx was a really great experience. We would like to thank all our visitors for taking their time to visit our stand, and we would also like to thank Mice Lebanon for giving us the opportunity to produce SmartEx TVC.

Lots of visitors stopped by our stand (I17) and we were thrilled to introduce our work and show how videos can simplify every business’s mission in delivering their company, products and services.

Participating in a business exhibition soon? Contact us today and let’s brainstorm ideas for your exhibition video.

8 tips for selecting the perfect music for your video

 

Developing the video script is the most important part of any type of video as per a previous blog article. Although the script is an extremely important element, but producing a great video needs GREAT MUSIC. Background Music is one of the most important steps in video creation because:

  • Music a powerful way to drive the video forward and to create an emotional connection with your prospective clients.
  • The background music that you use can make or break your video production! It helps the audience understand the meaning of what they’re seeing on the screen.
  • Music grabs the viewers’ attention even before anything happens in the video.
  • Music (if good) makes your video more engaging and shareable thus getting it to go viral.
  • The quality of music can play a significant role in making that final video not only successful, but actually awesome!
  • Music helps to reinforce your message to create a powerful experience for potential customers. It will accompany every single thing that is happening on screen and make viewers feel some way about what they are watching.

Have you ever watched a video on silent? If yes, I guess you did not have the same reaction as you did when the audio was on! RIGHT?

Video requires a great musical background that matches the feel of the storyline. That’s why, we at Business Motion, tend to choose the soundtrack very wisely as sometimes it can distract the audience of your video. And… we don’t want that.

Deciding What Kind Of Music To Use Is Not Easy. So Here Are Few Tips For Choosing The Best Music And Using It For A Video Project:

1- Keep background music in the background:

Music is meant to complement the script, vocals and visuals of the video, not draw attention away from it. Therefore, make sure the music volume does not interrupt voice over volume. And if someone’s talking on screen, don’t let the music get in the way. Also ensure that the music doesn’t take away the focus from the message. It should complement your visual story! After all, you want the music to be loud enough, but not too intrusive. As a general rule, let your background music stay in the back.

2- Pick the music with appropriate mood:

Music has the power to immediately change an audience’s moods and opinions in no time at all. So whether you want your audience to feel happy, sad, frightened, angry, positive, relaxed…. or anything else, pick the music that will best set the desired mood and tone. For example, picking an upbeat fast-paced soundtrack will not cause the same effect as picking a slower melody.

Music immediately sets the tone of your video as positive and upbeat, playful, pensive and thought-provoking, or emotional, for example, before anything is even said.

3- Consider your target audience:

Who are they? What is their age, profession and background? Are you targeting a young demographic like teenagers, businesses, parents or even a specific sector like teachers? Answering these questions will help you choose the right music that would appeal to your audience.

For example, you cannot use the same music for 18-24 years old as for older adults. Moreover, an executive may not identify with hard rock or hip-hop, but it may be a perfect style choice for a younger audience. Besides, if you are producing a marketing video for your toy store, you may want to use children-suitable music in order to appeal to this audience.

4- Where to start and end your music:

Whatever soundtrack you choose, you’ll want to ensure that it complements the flow of your video, fading in and out at the right times. It often works to align the start of your video with the start of your song, but that’s not always the case.

5- Pick an appropriate genre:

Picking an appropriate musical genre for your video is more about avoiding bad choices than anything else. Consider your target audience, as well as the nature of your business. The wrong music choice can distract from the impact of the content. For example, loud fast paced music may overpower a technical instructional video. There are several genres to pick from like classical, corporate, dramatic…

6- Do extensive research before choosing:

Skimming quickly through the options and selecting a music track instantly just to fill up the space will surely not work if you want a final great video. Take your time to find the right music.

7- Think Music First:

Many people make the mistake of finishing their video, then picking a piece of stock music to go behind it. This is the wrong order. On the other hand, you should pick a great piece of music that fits the pacing and style of your intended final video. You can actually edit or animate to the beat and the pacing of the music, giving you a much more natural result that will help to keep the viewer engaged and avoid confusion.

8- Don’t steal music:

As a rule of thumb, you need to get permission or license to use any copyrighted material, including music. There are thousands of “Royalty-Free stock music tracks available to be used from music libraries or producers that specialize in background music for marketing videos.

Conclusion

The music section is an imperative part of video content creation. Background music is critical to enhancing the overall impact of your videos. Moreover, a good compelling video that pairs great content with the right soundtrack is one of your best tools for driving conversions.

Great background music doesn’t have to be expensive and doesn’t have to be custom made. Check our YouTube Channel to watch the videos we produced and try to listen carefully to the music we used.

We agree that choosing the right music can be difficult, but having high-quality and relevant music to back up your video’s main message is incredibly effective and contributes to the success of your videos.

Do you want a professional video for your business with the best music ever, get in touch with Business Motion today.

Video Production: 6 factors influencing the cost

 

Now that you took a smart decision and decided to produce a professional video for your business, your initial concern when hiring a video production company is the video production cost. So you start wondering “How much will the price of my video be?” This is one of the most important and legitimate question to ask when you decide to incorporate video content as part of your marketing strategy.
As with most things you buy, the amount you pay depends on a wide variety of factors. And as you’d probably expect, you can find a wide range of prices out there. Yes, it may be a frustrating answer, but the cost really depends on so many factors.

At Business Motion, pricing is usually the number one question we get at, which makes sense of course. Whether it is an explainer video, corporate video, event video, product video or any other type of video, the pricing of video production ranges considerably depending on several factors.
Before I turn to the factors influencing the cost, let’s look through the stages which every video undergoes regardless of its length, style or video production company you work with. So on the whole what actually influences the price?
To put it simply, there are a lot of moving parts to creating an effective video

Business Motion Video Production process
1- Discovery stage: which includes research, ideas generation, brainstorming and concept development.
2- Pre-production planning stage: which includes scripting and storyboarding
3- Production stage: which includes filming/ shooting (in case of live action videos), animation and Voice Over.
4- Post Production stage: which includes video editing, motion graphics, special effects, music and sound mixing
5- Delivery stage: which may require few minor edits to the video once completed.

As you can see, video production involves a lot of work, time, talents, and preparation. It also involves a good amount of logistics in every stage of the project. Understanding the above video production process should help explain the video price tag.

That being said, here are some of the main factors that affect the costs of video production so you can get a better idea of what is involved.

1- Video Style requirements
Whether you choose live filming or animation as a style for your video, this will definitely alter the price.
In addition, each style of animation requires different levels of time and energy. Some are very simple and take very less production time while other animations may involve a lot of detailing like character animations and background designs.
Regarding live filming, prices alter as well depending on many things such as the location of the shoot, the cost of the video crew, how many cameras to be used, and the cost of the actors (if any). In general, if the production is large (with many actors in several places) then the cost will be high. A short video with one location and 1 actor would not be as costly.
Note that combining styles can also significantly drive up your final costs. Now here is our list of video styles from cheapest to most expensive.

Whiteboard Animation
2D Animation
2.5D Animation with cartoon characters
3D Animation
Live Action (stock video)
Live Action (filmed)

2- Video Length
The length of your video is a key budget factor. Video length can be tricky, because a simple long video can be less expensive than a more complex short one. For example: Filming an articulate talking head with limited editing for 8 min will be much cheaper than creating a 30 sec commercial. We always recommend making the video as short as possible as long as it includes the vital information that needs to be transmitted to your audience.

3- Talents and Crew

A good video is the end product of the hard work of many talented people and professional crew. Depending on the requirements and the video style you choose, a crew may consist of 3-11 persons. The professionals involved may include: a concept creator, a scriptwriter, a producer, a director, a cameraman, a director of photography, a light-man, a sound engineer, an editor, a motion graphics animator, an illustrator, a professional VO, ….
To sum, the professionals involved in the video production process will definitely affect the cost of the video.
Thus, more talents equals more money.

4- Assets and equipment
Do any graphic assets already exist or do they all need to be created? Assets for the production of your video may include licensed photos, stock photos or custom photos in addition to custom video, stock video, licensed video, stock illustrations, 3D models etc. So if you need video assets for your video there is a cost for those as well.
Another consideration when determining costs related to video production is audio. Supplemental audio or sound effects can incur additional costs. There’s also a lot of tools and equipment that goes into production. Therefore the type and number of equipment needed to properly produce your video plays a major role in determining the cost. The production of your video may require equipment from computers and storage to cameras, drones, lighting, sound… all these will affect the cost of your video.

5- Video production creativity, expertise & experience of the team
As it is with most professions, experience truly matters. When picking a professional to work with, you pay for creativity and expertise. This is the same for any video production company. So in order to make a high quality video, the production company needs to have qualified professionals in each one of the video production stages.
At the end of the day you are paying for the expertise and experience of the key people responsible for your video.
The talent, skill and experience of the team capturing the creative vision affects the cost. So you can always expect to get the quality for which you are willing to pay for.

6- Deadlines
The last factor affecting the pricing of your video is the turnaround time. Usually a typical video project takes us around 4-8 weeks to be completed (depending on the style and level of complexity) and requires hundreds of hours of work.

Quick turnaround can affect pricing. Thus if you are working against a pressing deadline, your video will cost more because there will be overtime involved, and quick turnaround time in the whole stages of the video production process.

So note that the less time it is allotted for production, the higher are the chances that the quality will suffer or expensive premiums will be charged.

It seems a lot work, isn’t it? And that doesn’t even include the meetings, emails, calls, revisions, renderings, uploads, and more.

Hopefully, this article gave you a better idea about the whole video production process, and why most video production companies like Business Motion will always tell you that “it depends” when you ask us about video production pricing.

Summing it up, if you choose Business Motion as your video content production partner, a video project may cost you somewhere from $2000 and up…

Considering the factors mentioned above, bear in mind that a quality video can make you a lot of money in its lifetime. So video marketing is an investment that grows your business, and brings you handsome rewards and is worth doing properly.

But remember that having no video is actually better than having a bad video. So make sure to choose a professional video production company that will provide you with high quality work.

Interested in getting a quotation for a video project? Send us a note and we’d love to learn more about your company!

Optimize your brand’s YouTube channel in 7 ways

 

As I discussed in a previous blog post, businesses should utilize social media marketing as one way of building and growing their online presence. In fact, while Facebook, Twitter, Instagram and other platforms are important, there’s another website where you should establish a strong presence: YouTube.

Before digging into the how to optimize your brand’s YouTube channel, let me first present to you some facts which are the reasons why your brand should have a YouTube channel and post videos regularly.

WHY YOUTUBE?

  • YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. (Source: YouTube statistics). Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence.
  • Aside from being the second biggest search engine, YouTube is owned by Google. So when it comes to search engine optimization (SEO), videos are more likely to appear in search results than other websites.
  • YouTube is a hosting service that’s free and makes doing business easier. It also gives your business a face and points people in the direction of your website.
  • When people are searching for videos online, YouTube is the first place they go to.
  • YouTube is a powerful business tool. It can help expose your brand to potential customers, communicate with existing customers and even serve as an internal communication channel.

After all these convincing facts, you will be missing out on a great opportunity if you’re ignoring the potential in YouTube.

So before jumping in or even if you already have a channel for your business, you should make sure your channel is fully optimized so that you can make the most of YouTube. Here are 7 of the best ways to do this:

1- Make your channel visually appealing and structured:

Create eye catching design and add important features like your business logo, channel art, channel description, social media buttons and link to your official website.

Don’t forget to select or upload a trailer video for your channel, which best represents your brand. The trailer is a video meant to introduce your channel to new viewers. It will auto play whenever an unsubscribed viewer visits your channel, so here’s your opportunity to get them hooked!

2- Create playlists on your channel:

Make your channel easy to navigate by using playlists to categorize the various videos you have on your channel.

Utilizing YouTube playlists can keep viewers longer time on your channel increasing your overall video views. Why? Because at the end of each video YouTube will automatically play the next video in the list. This is a good way to prevent competitor videos showing up upon the completion of your video.

Playlists are also a great tool to make it easier for viewers to find videos related to a similar topic they are interested in, and they create a much user friendly experience for your viewers.

3- Update your channel consistently and engage with your audience:

Keep you channel active by uploading new videos regularly and updating your content. YouTube allows comments on your videos and your Channel. Respond to these comments in a timely manner to improve your Channel’s reach and encourage fans to come back.

4- Optimize your videos for keyword rankings:

Choosing the right keywords isn’t just important to draw YouTube users, it can also affect your Google search ranking. Therefore, make your videos findable both within and outside of YouTube by focusing on the title, description and tags. Make sure your relevant keywords are in the first few words of your title. Be as descriptive and keyword-rich as possible and try to use the word “video” in the description. And be sure to include any and all related keywords in the tags field.

5- Promote your YouTube channel and videos on different networks:

Place a link to the YouTube channel in other social media networks, email signature, website, blog, etc.

Also any time you upload your video to YouTube, you’ve created a content asset that should be properly promoted to your social media channels. So go ahead and post it to Facebook, Tweet it and post it on LinkedIn. You can also send the video to your mailing list, embed it in your blog posts and on your website.

6- Make sure your videos are optimized for mobile:

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. Just keep the small screen in mind when creating videos to ensure there are no small objects or messages that are difficult to see.

7- Track, analyze and measure:

YouTube offers in-depth analytics within their platform for free, where you can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics.

YouTube analytics are a gold mine of information which you can leverage to not only get more views on YouTube, but to turn those views into subscribers, leads, and sales. It provides a wealth of data to help you understand your audience, discovery and engagement.

So in order to have a successful video marketing strategy, you must analyze your video performance metrics. There’s a ton of data available: You’ll see an Overview along with reports in 3 general categories – Earnings, Watch Time (which includes watch time, audience retention, demographics, traffic sources, devices…) & Engagement (which include subscribers, likes and dislikes, comments…)

The popularity of YouTube is staggering and video marketing is an exciting challenge.

YouTube Is A Natural Home For Your Video Content.

That’s why having a well-optimized YouTube channel with interesting video content can seriously increase your audience, and rank you in the second most popular search engine in the world.

So what are you waiting for? Start creating and sharing great video. However, no one will continue playing your video after the first few seconds, if the production quality is low. Therefore you need a professional video production company to provide you videos of high production quality. And you are at the right destination!! Contact Business Motion to get started.

We hope you enjoyed our post. Give us your feedback in the comments section below. And come back for our next post, it will be in 2 weeks.

6 steps to write a rock-hard video script

 

Videos nowadays have become powerful marketing tools for all types of businesses. However, videos are not just about amazing visuals, awesome music, attractive animation, and the best voice over. In fact, developing the video SCRIPT is the most important part of any type of video, especially an explainer video: It is the foundation or the blueprint for videos.

Here, at Business Motion, the scripting process usually takes most of the time of the video production process, because we are conscious that it is the most important aspect of the whole process.

So before jumping straight into the fancy part of creating your storyboard and assembling your graphics, YOU NEED TO TELL A GOOD STORY.



How Do You Write A Solid Video Marketing Script?

Regardless of whether you decide to hire a production company or plan to develop your script internally, there are six steps that should be followed in order to have a powerful and compelling script for your video marketing campaign:

1- Research:

If you are developing your script internally, I assume you should already have all the data and information about your company and brand and ultimately know what you want to achieve through the video.

But if you are hiring a video production company, the first step the company will do (exactly just as we do), is to dig deep into your brand and find out more about what you, the client, expect to achieve through the video. Thorough research is done about your mission, qualities, products, services, and every single other bit that makes your company unique so we can translate all these aspects into the video concept and script.

2- Concept creation:

Before you write, start concepting by writing a brief that outlines the video goals, audience and main topic.

· Goals: Start by identifying what you’re trying to accomplish with the video. Goals will help you establish the right tone and theme. Know exactly where the video will appear and how visitors will view it. There are many ways to use video today and when you know how you’ll use it, you will find the first step in developing the script.

· Audience: By identifying the type of person intended to see your video, you can find out what content to use and how to present it. Thus you make it easier to express your thoughts.

· Main topic: Here comes the important question: What is the main topic of your video? Scripts that simply try to do too much don’t work. Instead stay focused and get specific on the main topic.

3- Start writing a rough draft: 
Once you know your video goals, who you’re talking to and what you want to say, writing the actual script should be relatively easy. Lead your viewers through a story, answering the WHAT, HOW, and WHY of your product/service. Here are few tips for writing:

· Tell a story: People are natural story-tellers, they listen and respond well to stories. They will most probably forget the statistics you used or the numbers behind your product, but they’ll remember the arc of a storyline.

· Write in clear, conversational language: Try keeping the tone simple and conversational and avoid jargon-heavy scripts. This way the viewer will believe you are very real, authentic, and personable.

· Make sure the script is brief: You might be surprised how short and appealing you can make your video while still keeping your message and story intact

4- Call To Action tactic:

Always wrap up the script with a clear and strong Call to Action that leads to conversions. Your ending should be influenced by what you want your audience to do next, after they finish viewing your video. Do you want them to visit your website, make a purchase, share the video, subscribe to your channel, sign up to your newsletter…?

5- Rehearse and edit:

Read through your script again and again to ensure there is a natural flow from beginning to end. Check your script for errors and confirm you have grammatically correct sentences. Also make sure there is optimum information density. After all, good editing is not just about cutting word count; it’s about condensing to preserve what really matters.

6- Do a table read: 
This is a great way to polish up your script. How we write and how we actually speak are two different things. So by reading your script in a normal speaking voice, you’ll be able to find the places that still need to be tweaked, pull out any awkward phrases and words and find out how long it takes to read the script. This also helps you to be aware of how the voiceover is going to sound.


Finally, scripts do not need to be profound works of literature, but they should be clear, conversational, and engaging. For that reason, there’s a great deal of responsibility at this stage of the video production process. The more you think about your goals, audience, tone, word choice, the better your video script will be. Thus you will develop a solid foundation on top of which all the other bricks are laid.

Writing a solid video script can be a hard process if you’re not used to it. So here at Business Motion, we are always available to take care of the entire video production process for your next video project, from scripting all the way to the final video

Contact us to get started.
www.businessmotion.com.lb/contact-us
We hope you enjoyed our post. The next post will be in 2 weeks.

Online Presence: A Major Investment For Your Business Growth

 

In today’s fast-paced digital world, establishing and maintaining a strong online presence is very essential to any brand’s success and survival, no matter how small or big the business is or what industry it belongs to. But the problem is that many business owners don’t truly understand what ONLINE PRESENCE means, and many more don’t understand how to build it and improve it.

To start, let me first give you a brief idea about what online presence is.

What is online presence?

Online presence is one of those buzzword phrases in the world of marketing nowadays. It is the whole existence of an individual or business on the web and other parts of Internet, which can be found via an online search.

In this electronic era, people are more likely to search online to get information about companies, products and services. So even if your company does not conduct business online, customers and potential customers are expecting to see you online.

Generally speaking, your online presence is what allows people to find you, interact with you, get to know you and trust you. It is your virtual 24/7 showroom and an extension of your brand that never sleeps.

When you have an impressive online presence, you are able to attract customers from all around the world at all times of the day. Therefore as a modern business, you must build and maximize your brand’s online presence to ensure that you are not left behind. But the main question is HOW? Let’s find out…

How to establish and maintain your online presence?

Customers nowadays are tech- savvy and in most cases they depend on a company’s online presence as a validity test of its credibility in the market. So in order to create a long-term and effective online presence, here are a few essentials you need to do, and some tips to help you get started:

1-    Create a great Website: Rieva Lesonsky, CEO of GrowBiz Media says “If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.”

All businesses should have a website regardless of their size. Having a website is a necessity, not an option. Without it, your company doesn’t exist. It doesn’t have to be too fancy or complicated. Keep it simple with pages that contain at least the basic information that your customers or potential clients need.

TIPIt is very essential to have an official website that is professionally designed, easy-to-navigate and mobile-friendly, and the most important thing is to update it frequently.

2-    Utilize Social Media Marketing: When building an online presence, companies must use social media for a variety of reasons, one of which is that they are FREE. Another reason is that a big percentage of your target customers is using social networking sites so why not be there where your customers are? If you neglect social media marketing, you will be missing out on an incredible number of potential customers.

From setting up a business Facebook page, opening a Twitter or Instagram account, or maybe creating a channel on YouTube… Note that you don’t have to be on each and every social media channel. The most important thing is to choose the channels that work best for your business and this will ultimately boost your online presence.

TIPKeep in mind that consistency and engagement are key to promoting your brand, so make sure to consistently create and share compelling content so that your followers will like, comment and share your posts.

3-    Email Marketing: Despite all the new tools and techniques out there that promise to help grow your online presence, the most valuable and personal connections with your clients are established through email marketing. Accordingly, Email marketing should definitely be part of your business. Start by create a link on your website allowing visitors to sign up for email updates or newsletters. Then collect the email signups and add them to a mailing list. Finally choose an email service provider such as Mail Chimp, and start connecting with them frequently.

TIPRemember that the key to effective email marketing is to send your target audience quality information that captures their attention and instills brand recognition. But also try to keep mailings rare to avoid spamming and losing your customers’ interest.

4-    Start Blogging: A blog creates a communication channel between you and your target audience and helps you in creating a strong online presence. Blogging lets you share new and relevant information. For example, you can blog about your company’s products and services or about relevant industry trends. Blogging will position your brand as an industry expert, and will drive traffic to your website.

TIPDon’t forget that you should be consistent with posting. Build a content calendar and stick to it. The key here is, delivering relevant, quality content in a timely manner.

5-    Directory listings: Another area you should focus on in order to establish a strong online presence is to make sure that your business is mentioned in online directories and listings. A business listing is an online profile that contains your business name, address, phone number, and other details make your business more visible on the Internet.

There are thousands of websites and directories on which local business owners are allowed to create free business listings. Popular directories like Yelp, Yahoo! Local, Google+ Local, and Internet Yellow Pages allow you to take advantage of their popularity in order to direct a great number of people to your site.

TIPWhenever you submit your business listing, bear in mind to use the same exact information every time. This helps to ensure your listings are complete, accurate, and consistent across sites.

6-    Video Marketing: The last most important tool for firing up your online presence is VIDEO, which you can actually integrate in most of the above areas previously discussed. You can upload videos to your website, share them on social media, send them in email marketing campaigns, and post them on your blog. Video marketing is evolving and it allows you to make a more personal connection with your audience.

ere are few statistics about the incredible importance of video marketing for your online presence:

–      A study by Eye View shows that using video on landing pages can increase conversion by 80%.

–      According to Brightcove, 74% of consumers say there is a connection between watching a video on social media and their purchasing decision-making process.

–      According to Forrester research, including video in an email leads to a whopping 200-300% increase in click-through rate.

–      Blog Posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)

TIPWhen creating video content, make sure to think about your audience, educate them, keep the message concise, make the first few seconds count, optimize your videos for search, and analyze your results.

To resume, an online presence is one of the most important investments that a business can make. The more you share of your business, the healthier your online presence will be and the greater your brand’s success will be.

A Strong Online Presence Gives Your Business A Competitive Edge.

Has your company already created its online presence? If not. Now is the time to ACT!! Start with the basics and contact us to get a free consultation.

www.businessmotion.com.lb/contact-us/