8 tips for selecting the perfect music for your video

 

Developing the video script is the most important part of any type of video as per a previous blog article. Although the script is an extremely important element, but producing a great video needs GREAT MUSIC. Background Music is one of the most important steps in video creation because:

  • Music a powerful way to drive the video forward and to create an emotional connection with your prospective clients.
  • The background music that you use can make or break your video production! It helps the audience understand the meaning of what they’re seeing on the screen.
  • Music grabs the viewers’ attention even before anything happens in the video.
  • Music (if good) makes your video more engaging and shareable thus getting it to go viral.
  • The quality of music can play a significant role in making that final video not only successful, but actually awesome!
  • Music helps to reinforce your message to create a powerful experience for potential customers. It will accompany every single thing that is happening on screen and make viewers feel some way about what they are watching.

Have you ever watched a video on silent? If yes, I guess you did not have the same reaction as you did when the audio was on! RIGHT?

Video requires a great musical background that matches the feel of the storyline. That’s why, we at Business Motion, tend to choose the soundtrack very wisely as sometimes it can distract the audience of your video. And… we don’t want that.

Deciding What Kind Of Music To Use Is Not Easy. So Here Are Few Tips For Choosing The Best Music And Using It For A Video Project:

1- Keep background music in the background:

Music is meant to complement the script, vocals and visuals of the video, not draw attention away from it. Therefore, make sure the music volume does not interrupt voice over volume. And if someone’s talking on screen, don’t let the music get in the way. Also ensure that the music doesn’t take away the focus from the message. It should complement your visual story! After all, you want the music to be loud enough, but not too intrusive. As a general rule, let your background music stay in the back.

2- Pick the music with appropriate mood:

Music has the power to immediately change an audience’s moods and opinions in no time at all. So whether you want your audience to feel happy, sad, frightened, angry, positive, relaxed…. or anything else, pick the music that will best set the desired mood and tone. For example, picking an upbeat fast-paced soundtrack will not cause the same effect as picking a slower melody.

Music immediately sets the tone of your video as positive and upbeat, playful, pensive and thought-provoking, or emotional, for example, before anything is even said.

3- Consider your target audience:

Who are they? What is their age, profession and background? Are you targeting a young demographic like teenagers, businesses, parents or even a specific sector like teachers? Answering these questions will help you choose the right music that would appeal to your audience.

For example, you cannot use the same music for 18-24 years old as for older adults. Moreover, an executive may not identify with hard rock or hip-hop, but it may be a perfect style choice for a younger audience. Besides, if you are producing a marketing video for your toy store, you may want to use children-suitable music in order to appeal to this audience.

4- Where to start and end your music:

Whatever soundtrack you choose, you’ll want to ensure that it complements the flow of your video, fading in and out at the right times. It often works to align the start of your video with the start of your song, but that’s not always the case.

5- Pick an appropriate genre:

Picking an appropriate musical genre for your video is more about avoiding bad choices than anything else. Consider your target audience, as well as the nature of your business. The wrong music choice can distract from the impact of the content. For example, loud fast paced music may overpower a technical instructional video. There are several genres to pick from like classical, corporate, dramatic…

6- Do extensive research before choosing:

Skimming quickly through the options and selecting a music track instantly just to fill up the space will surely not work if you want a final great video. Take your time to find the right music.

7- Think Music First:

Many people make the mistake of finishing their video, then picking a piece of stock music to go behind it. This is the wrong order. On the other hand, you should pick a great piece of music that fits the pacing and style of your intended final video. You can actually edit or animate to the beat and the pacing of the music, giving you a much more natural result that will help to keep the viewer engaged and avoid confusion.

8- Don’t steal music:

As a rule of thumb, you need to get permission or license to use any copyrighted material, including music. There are thousands of “Royalty-Free stock music tracks available to be used from music libraries or producers that specialize in background music for marketing videos.

Conclusion

The music section is an imperative part of video content creation. Background music is critical to enhancing the overall impact of your videos. Moreover, a good compelling video that pairs great content with the right soundtrack is one of your best tools for driving conversions.

Great background music doesn’t have to be expensive and doesn’t have to be custom made. Check our YouTube Channel to watch the videos we produced and try to listen carefully to the music we used.

We agree that choosing the right music can be difficult, but having high-quality and relevant music to back up your video’s main message is incredibly effective and contributes to the success of your videos.

Do you want a professional video for your business with the best music ever, get in touch with Business Motion today.

Video Production: 6 factors influencing the cost

 

Now that you took a smart decision and decided to produce a professional video for your business, your initial concern when hiring a video production company is the video production cost. So you start wondering “How much will the price of my video be?” This is one of the most important and legitimate question to ask when you decide to incorporate video content as part of your marketing strategy.
As with most things you buy, the amount you pay depends on a wide variety of factors. And as you’d probably expect, you can find a wide range of prices out there. Yes, it may be a frustrating answer, but the cost really depends on so many factors.

At Business Motion, pricing is usually the number one question we get at, which makes sense of course. Whether it is an explainer video, corporate video, event video, product video or any other type of video, the pricing of video production ranges considerably depending on several factors.
Before I turn to the factors influencing the cost, let’s look through the stages which every video undergoes regardless of its length, style or video production company you work with. So on the whole what actually influences the price?
To put it simply, there are a lot of moving parts to creating an effective video

Business Motion Video Production process
1- Discovery stage: which includes research, ideas generation, brainstorming and concept development.
2- Pre-production planning stage: which includes scripting and storyboarding
3- Production stage: which includes filming/ shooting (in case of live action videos), animation and Voice Over.
4- Post Production stage: which includes video editing, motion graphics, special effects, music and sound mixing
5- Delivery stage: which may require few minor edits to the video once completed.

As you can see, video production involves a lot of work, time, talents, and preparation. It also involves a good amount of logistics in every stage of the project. Understanding the above video production process should help explain the video price tag.

That being said, here are some of the main factors that affect the costs of video production so you can get a better idea of what is involved.

1- Video Style requirements
Whether you choose live filming or animation as a style for your video, this will definitely alter the price.
In addition, each style of animation requires different levels of time and energy. Some are very simple and take very less production time while other animations may involve a lot of detailing like character animations and background designs.
Regarding live filming, prices alter as well depending on many things such as the location of the shoot, the cost of the video crew, how many cameras to be used, and the cost of the actors (if any). In general, if the production is large (with many actors in several places) then the cost will be high. A short video with one location and 1 actor would not be as costly.
Note that combining styles can also significantly drive up your final costs. Now here is our list of video styles from cheapest to most expensive.

Whiteboard Animation
2D Animation
2.5D Animation with cartoon characters
3D Animation
Live Action (stock video)
Live Action (filmed)

2- Video Length
The length of your video is a key budget factor. Video length can be tricky, because a simple long video can be less expensive than a more complex short one. For example: Filming an articulate talking head with limited editing for 8 min will be much cheaper than creating a 30 sec commercial. We always recommend making the video as short as possible as long as it includes the vital information that needs to be transmitted to your audience.

3- Talents and Crew

A good video is the end product of the hard work of many talented people and professional crew. Depending on the requirements and the video style you choose, a crew may consist of 3-11 persons. The professionals involved may include: a concept creator, a scriptwriter, a producer, a director, a cameraman, a director of photography, a light-man, a sound engineer, an editor, a motion graphics animator, an illustrator, a professional VO, ….
To sum, the professionals involved in the video production process will definitely affect the cost of the video.
Thus, more talents equals more money.

4- Assets and equipment
Do any graphic assets already exist or do they all need to be created? Assets for the production of your video may include licensed photos, stock photos or custom photos in addition to custom video, stock video, licensed video, stock illustrations, 3D models etc. So if you need video assets for your video there is a cost for those as well.
Another consideration when determining costs related to video production is audio. Supplemental audio or sound effects can incur additional costs. There’s also a lot of tools and equipment that goes into production. Therefore the type and number of equipment needed to properly produce your video plays a major role in determining the cost. The production of your video may require equipment from computers and storage to cameras, drones, lighting, sound… all these will affect the cost of your video.

5- Video production creativity, expertise & experience of the team
As it is with most professions, experience truly matters. When picking a professional to work with, you pay for creativity and expertise. This is the same for any video production company. So in order to make a high quality video, the production company needs to have qualified professionals in each one of the video production stages.
At the end of the day you are paying for the expertise and experience of the key people responsible for your video.
The talent, skill and experience of the team capturing the creative vision affects the cost. So you can always expect to get the quality for which you are willing to pay for.

6- Deadlines
The last factor affecting the pricing of your video is the turnaround time. Usually a typical video project takes us around 4-8 weeks to be completed (depending on the style and level of complexity) and requires hundreds of hours of work.

Quick turnaround can affect pricing. Thus if you are working against a pressing deadline, your video will cost more because there will be overtime involved, and quick turnaround time in the whole stages of the video production process.

So note that the less time it is allotted for production, the higher are the chances that the quality will suffer or expensive premiums will be charged.

It seems a lot work, isn’t it? And that doesn’t even include the meetings, emails, calls, revisions, renderings, uploads, and more.

Hopefully, this article gave you a better idea about the whole video production process, and why most video production companies like Business Motion will always tell you that “it depends” when you ask us about video production pricing.

Summing it up, if you choose Business Motion as your video content production partner, a video project may cost you somewhere from $2000 and up…

Considering the factors mentioned above, bear in mind that a quality video can make you a lot of money in its lifetime. So video marketing is an investment that grows your business, and brings you handsome rewards and is worth doing properly.

But remember that having no video is actually better than having a bad video. So make sure to choose a professional video production company that will provide you with high quality work.

Interested in getting a quotation for a video project? Send us a note and we’d love to learn more about your company!

Optimize your brand’s YouTube channel in 7 ways

 

As I discussed in a previous blog post, businesses should utilize social media marketing as one way of building and growing their online presence. In fact, while Facebook, Twitter, Instagram and other platforms are important, there’s another website where you should establish a strong presence: YouTube.

Before digging into the how to optimize your brand’s YouTube channel, let me first present to you some facts which are the reasons why your brand should have a YouTube channel and post videos regularly.

WHY YOUTUBE?

  • YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. (Source: YouTube statistics). Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence.
  • Aside from being the second biggest search engine, YouTube is owned by Google. So when it comes to search engine optimization (SEO), videos are more likely to appear in search results than other websites.
  • YouTube is a hosting service that’s free and makes doing business easier. It also gives your business a face and points people in the direction of your website.
  • When people are searching for videos online, YouTube is the first place they go to.
  • YouTube is a powerful business tool. It can help expose your brand to potential customers, communicate with existing customers and even serve as an internal communication channel.

After all these convincing facts, you will be missing out on a great opportunity if you’re ignoring the potential in YouTube.

So before jumping in or even if you already have a channel for your business, you should make sure your channel is fully optimized so that you can make the most of YouTube. Here are 7 of the best ways to do this:

1- Make your channel visually appealing and structured:

Create eye catching design and add important features like your business logo, channel art, channel description, social media buttons and link to your official website.

Don’t forget to select or upload a trailer video for your channel, which best represents your brand. The trailer is a video meant to introduce your channel to new viewers. It will auto play whenever an unsubscribed viewer visits your channel, so here’s your opportunity to get them hooked!

2- Create playlists on your channel:

Make your channel easy to navigate by using playlists to categorize the various videos you have on your channel.

Utilizing YouTube playlists can keep viewers longer time on your channel increasing your overall video views. Why? Because at the end of each video YouTube will automatically play the next video in the list. This is a good way to prevent competitor videos showing up upon the completion of your video.

Playlists are also a great tool to make it easier for viewers to find videos related to a similar topic they are interested in, and they create a much user friendly experience for your viewers.

3- Update your channel consistently and engage with your audience:

Keep you channel active by uploading new videos regularly and updating your content. YouTube allows comments on your videos and your Channel. Respond to these comments in a timely manner to improve your Channel’s reach and encourage fans to come back.

4- Optimize your videos for keyword rankings:

Choosing the right keywords isn’t just important to draw YouTube users, it can also affect your Google search ranking. Therefore, make your videos findable both within and outside of YouTube by focusing on the title, description and tags. Make sure your relevant keywords are in the first few words of your title. Be as descriptive and keyword-rich as possible and try to use the word “video” in the description. And be sure to include any and all related keywords in the tags field.

5- Promote your YouTube channel and videos on different networks:

Place a link to the YouTube channel in other social media networks, email signature, website, blog, etc.

Also any time you upload your video to YouTube, you’ve created a content asset that should be properly promoted to your social media channels. So go ahead and post it to Facebook, Tweet it and post it on LinkedIn. You can also send the video to your mailing list, embed it in your blog posts and on your website.

6- Make sure your videos are optimized for mobile:

Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. Just keep the small screen in mind when creating videos to ensure there are no small objects or messages that are difficult to see.

7- Track, analyze and measure:

YouTube offers in-depth analytics within their platform for free, where you can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics.

YouTube analytics are a gold mine of information which you can leverage to not only get more views on YouTube, but to turn those views into subscribers, leads, and sales. It provides a wealth of data to help you understand your audience, discovery and engagement.

So in order to have a successful video marketing strategy, you must analyze your video performance metrics. There’s a ton of data available: You’ll see an Overview along with reports in 3 general categories – Earnings, Watch Time (which includes watch time, audience retention, demographics, traffic sources, devices…) & Engagement (which include subscribers, likes and dislikes, comments…)

The popularity of YouTube is staggering and video marketing is an exciting challenge.

YouTube Is A Natural Home For Your Video Content.

That’s why having a well-optimized YouTube channel with interesting video content can seriously increase your audience, and rank you in the second most popular search engine in the world.

So what are you waiting for? Start creating and sharing great video. However, no one will continue playing your video after the first few seconds, if the production quality is low. Therefore you need a professional video production company to provide you videos of high production quality. And you are at the right destination!! Contact Business Motion to get started.

We hope you enjoyed our post. Give us your feedback in the comments section below. And come back for our next post, it will be in 2 weeks.

6 steps to write a rock-hard video script

 

Videos nowadays have become powerful marketing tools for all types of businesses. However, videos are not just about amazing visuals, awesome music, attractive animation, and the best voice over. In fact, developing the video SCRIPT is the most important part of any type of video, especially an explainer video: It is the foundation or the blueprint for videos.

Here, at Business Motion, the scripting process usually takes most of the time of the video production process, because we are conscious that it is the most important aspect of the whole process.

So before jumping straight into the fancy part of creating your storyboard and assembling your graphics, YOU NEED TO TELL A GOOD STORY.



How Do You Write A Solid Video Marketing Script?

Regardless of whether you decide to hire a production company or plan to develop your script internally, there are six steps that should be followed in order to have a powerful and compelling script for your video marketing campaign:

1- Research:

If you are developing your script internally, I assume you should already have all the data and information about your company and brand and ultimately know what you want to achieve through the video.

But if you are hiring a video production company, the first step the company will do (exactly just as we do), is to dig deep into your brand and find out more about what you, the client, expect to achieve through the video. Thorough research is done about your mission, qualities, products, services, and every single other bit that makes your company unique so we can translate all these aspects into the video concept and script.

2- Concept creation:

Before you write, start concepting by writing a brief that outlines the video goals, audience and main topic.

· Goals: Start by identifying what you’re trying to accomplish with the video. Goals will help you establish the right tone and theme. Know exactly where the video will appear and how visitors will view it. There are many ways to use video today and when you know how you’ll use it, you will find the first step in developing the script.

· Audience: By identifying the type of person intended to see your video, you can find out what content to use and how to present it. Thus you make it easier to express your thoughts.

· Main topic: Here comes the important question: What is the main topic of your video? Scripts that simply try to do too much don’t work. Instead stay focused and get specific on the main topic.

3- Start writing a rough draft: 
Once you know your video goals, who you’re talking to and what you want to say, writing the actual script should be relatively easy. Lead your viewers through a story, answering the WHAT, HOW, and WHY of your product/service. Here are few tips for writing:

· Tell a story: People are natural story-tellers, they listen and respond well to stories. They will most probably forget the statistics you used or the numbers behind your product, but they’ll remember the arc of a storyline.

· Write in clear, conversational language: Try keeping the tone simple and conversational and avoid jargon-heavy scripts. This way the viewer will believe you are very real, authentic, and personable.

· Make sure the script is brief: You might be surprised how short and appealing you can make your video while still keeping your message and story intact

4- Call To Action tactic:

Always wrap up the script with a clear and strong Call to Action that leads to conversions. Your ending should be influenced by what you want your audience to do next, after they finish viewing your video. Do you want them to visit your website, make a purchase, share the video, subscribe to your channel, sign up to your newsletter…?

5- Rehearse and edit:

Read through your script again and again to ensure there is a natural flow from beginning to end. Check your script for errors and confirm you have grammatically correct sentences. Also make sure there is optimum information density. After all, good editing is not just about cutting word count; it’s about condensing to preserve what really matters.

6- Do a table read: 
This is a great way to polish up your script. How we write and how we actually speak are two different things. So by reading your script in a normal speaking voice, you’ll be able to find the places that still need to be tweaked, pull out any awkward phrases and words and find out how long it takes to read the script. This also helps you to be aware of how the voiceover is going to sound.


Finally, scripts do not need to be profound works of literature, but they should be clear, conversational, and engaging. For that reason, there’s a great deal of responsibility at this stage of the video production process. The more you think about your goals, audience, tone, word choice, the better your video script will be. Thus you will develop a solid foundation on top of which all the other bricks are laid.

Writing a solid video script can be a hard process if you’re not used to it. So here at Business Motion, we are always available to take care of the entire video production process for your next video project, from scripting all the way to the final video

Contact us to get started.
www.businessmotion.com.lb/contact-us
We hope you enjoyed our post. The next post will be in 2 weeks.

Online Presence: A Major Investment For Your Business Growth

 

In today’s fast-paced digital world, establishing and maintaining a strong online presence is very essential to any brand’s success and survival, no matter how small or big the business is or what industry it belongs to. But the problem is that many business owners don’t truly understand what ONLINE PRESENCE means, and many more don’t understand how to build it and improve it.

To start, let me first give you a brief idea about what online presence is.

What is online presence?

Online presence is one of those buzzword phrases in the world of marketing nowadays. It is the whole existence of an individual or business on the web and other parts of Internet, which can be found via an online search.

In this electronic era, people are more likely to search online to get information about companies, products and services. So even if your company does not conduct business online, customers and potential customers are expecting to see you online.

Generally speaking, your online presence is what allows people to find you, interact with you, get to know you and trust you. It is your virtual 24/7 showroom and an extension of your brand that never sleeps.

When you have an impressive online presence, you are able to attract customers from all around the world at all times of the day. Therefore as a modern business, you must build and maximize your brand’s online presence to ensure that you are not left behind. But the main question is HOW? Let’s find out…

How to establish and maintain your online presence?

Customers nowadays are tech- savvy and in most cases they depend on a company’s online presence as a validity test of its credibility in the market. So in order to create a long-term and effective online presence, here are a few essentials you need to do, and some tips to help you get started:

1-    Create a great Website: Rieva Lesonsky, CEO of GrowBiz Media says “If you don’t have a website, your business will become increasingly invisible, until it vanishes altogether.”

All businesses should have a website regardless of their size. Having a website is a necessity, not an option. Without it, your company doesn’t exist. It doesn’t have to be too fancy or complicated. Keep it simple with pages that contain at least the basic information that your customers or potential clients need.

TIPIt is very essential to have an official website that is professionally designed, easy-to-navigate and mobile-friendly, and the most important thing is to update it frequently.

2-    Utilize Social Media Marketing: When building an online presence, companies must use social media for a variety of reasons, one of which is that they are FREE. Another reason is that a big percentage of your target customers is using social networking sites so why not be there where your customers are? If you neglect social media marketing, you will be missing out on an incredible number of potential customers.

From setting up a business Facebook page, opening a Twitter or Instagram account, or maybe creating a channel on YouTube… Note that you don’t have to be on each and every social media channel. The most important thing is to choose the channels that work best for your business and this will ultimately boost your online presence.

TIPKeep in mind that consistency and engagement are key to promoting your brand, so make sure to consistently create and share compelling content so that your followers will like, comment and share your posts.

3-    Email Marketing: Despite all the new tools and techniques out there that promise to help grow your online presence, the most valuable and personal connections with your clients are established through email marketing. Accordingly, Email marketing should definitely be part of your business. Start by create a link on your website allowing visitors to sign up for email updates or newsletters. Then collect the email signups and add them to a mailing list. Finally choose an email service provider such as Mail Chimp, and start connecting with them frequently.

TIPRemember that the key to effective email marketing is to send your target audience quality information that captures their attention and instills brand recognition. But also try to keep mailings rare to avoid spamming and losing your customers’ interest.

4-    Start Blogging: A blog creates a communication channel between you and your target audience and helps you in creating a strong online presence. Blogging lets you share new and relevant information. For example, you can blog about your company’s products and services or about relevant industry trends. Blogging will position your brand as an industry expert, and will drive traffic to your website.

TIPDon’t forget that you should be consistent with posting. Build a content calendar and stick to it. The key here is, delivering relevant, quality content in a timely manner.

5-    Directory listings: Another area you should focus on in order to establish a strong online presence is to make sure that your business is mentioned in online directories and listings. A business listing is an online profile that contains your business name, address, phone number, and other details make your business more visible on the Internet.

There are thousands of websites and directories on which local business owners are allowed to create free business listings. Popular directories like Yelp, Yahoo! Local, Google+ Local, and Internet Yellow Pages allow you to take advantage of their popularity in order to direct a great number of people to your site.

TIPWhenever you submit your business listing, bear in mind to use the same exact information every time. This helps to ensure your listings are complete, accurate, and consistent across sites.

6-    Video Marketing: The last most important tool for firing up your online presence is VIDEO, which you can actually integrate in most of the above areas previously discussed. You can upload videos to your website, share them on social media, send them in email marketing campaigns, and post them on your blog. Video marketing is evolving and it allows you to make a more personal connection with your audience.

ere are few statistics about the incredible importance of video marketing for your online presence:

–      A study by Eye View shows that using video on landing pages can increase conversion by 80%.

–      According to Brightcove, 74% of consumers say there is a connection between watching a video on social media and their purchasing decision-making process.

–      According to Forrester research, including video in an email leads to a whopping 200-300% increase in click-through rate.

–      Blog Posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)

TIPWhen creating video content, make sure to think about your audience, educate them, keep the message concise, make the first few seconds count, optimize your videos for search, and analyze your results.

To resume, an online presence is one of the most important investments that a business can make. The more you share of your business, the healthier your online presence will be and the greater your brand’s success will be.

A Strong Online Presence Gives Your Business A Competitive Edge.

Has your company already created its online presence? If not. Now is the time to ACT!! Start with the basics and contact us to get a free consultation.

www.businessmotion.com.lb/contact-us/

ما هي المدّة المثاليّة للفيديو التّفسيريّ؟

 

إذاً، هل اتّخذت قرارك بصناعة فيديو تفسيريّ لشركتك؟ هذا عظيم. لكنّ هذا الأمر يطرح العديد من الأسئلة ومنها المدّة المثلى لمشروع الفيديو الخاصّ بك.
ما هو الفيديو التّفسيريّ؟ 
الفيديوهات التّفسيريّة هي فيديوهات تسويقيّة عبر الإنترنت تستخدمها الشّركات لتخبر قصص منتجاتها وتشرح عن منتجاتها وخدماتها. هذه الفيديوهات تكون لها مدّة تختلف بين الفيديو والآخر وبمعدّل يتراوح بين ٣٠ ثانية و ٣ دقائق، وقد تتخطّى المدّة القصوى في بعض الحالات.
وفقاً للمركز الوطني للمعلومات التّقنيّة الحيويّة (NCBI) في المكتبة الوطنيّة للطّبّ في الولايات المتّحدة، فإنّ معدّل انتباه الإنسان تراجع من ١٢ ثانية عام ٢٠٠٠ إلى ٨ ثوانٍ أي أقلّ منه عند السّمكة الّذّهبيّة التي تملك مدّة اهتمام من ٩ ثوانٍ.
مع استمرار تدنّي مدّة الاهتمام، يصبح من الصّعب استبقاء الجمهور لفترة أطول. لذا فإنّ طول مدّة الفيديو التّفسيري تلعب دوراً. فالأقصر مدّة يكون الأفضل في بعض الحالات علماً أنّ فيديو من ٣ دقائق أو أكثر تكون له أهمّيّته في حالات أخرى.إذاً كم يجب أن تكون مدّة الفيديو التّفسيري؟ 
كأي شيء آخر في الحياة، الجواب هو: هذا يعتمد على أمور عدّة. فهناك عوامل كثيرة تؤثّر في طول الفيديو التّفسيريّ الذي تعتمد مدّته المثاليّة على ثلاثة عناصر هي:– الهدف التّسويقيّ للفيديو التّفسيريّ: 
إنّ معرفة هدفك هي المفتاح. ماذا تريد من جمهورك أن يفعل بعد مشاهدة الفيديو خاصّتك أو ما الذي تريدهم أن يفهموه منه؟ هل هدفك التّوعية، تثقيف جمهورك، زيادة المبيعات أو التّحويل؟ أو هو فيديو عن منتج ما؟ هل هو لأهداف تدريبيّة أو تربويّة (تثقيفيّة)؟ هل هو فيديو لشركتك وسيوضع على موقعها الإلكتروني؟ ثمّة الكثير من الأسئلة التي تُطرَح في هذا الخصوص… وكلّها تساعدك على تحديد الطول المناسب للفيديو التّفسيريّ.

بناءً على خبرتنا كشركة انتاج للفيديو، يمكننا أن نزوّدك ببعض النّصائح حول طول الفيديو.

يبدو الفيديو التّفسيريّ الذي تترواح مدّته بين ٣٠ و ٦٠ ثانية، مثاليّاً في حال كنت تريد توعية المستهلك أو لفت انتباهه أو إذا كنت تريد تشويق جمهورك. والمثال على ذلك الفيديو الذي أنتجناه للأمم المتّحدة والذي يزيد التّوعية حول أهداف الأمم المتّحدة للتّنمية المستدامة. وهذه المدّة يمكن أن تُطَبَّق للفيديوهات التي تتناول المنتجات والخدمات التي يعرفها النّاس أو التي تكون ميزاتها سهلة الفهم.

أمّا الفيديو التّفسيريّ الذي تترواح مدّته بين ٦٠ و ٩٠ ثانية فهو مثاليّ إذا أردت أن تعطي نظرة عامّة عن شركتك، والمثال على ذلك فيديو العلامة التّجاريّة خاصّتنا our brand video، أو إذا كنت ستنتج فيديو لمنتَج ما كالفيديو الذي أنتجناه ل Jihan.

إذا أردت أن تنتِج فيديو لشهادات المستهلكين، وفي حال كانت منتَجاتك أو خدماتك أكثر تعقيداً وتتطلّب شرحاً أكثر تفصيلاً، فإنّ الطّول المناسب يتراوح بين ٩٠ ثانية ودقيقتين.

فيديوهات الدقيقتين الى الدقيقتين ونصف الدقيقة مثاليّة للشّركات مثل الفيديو الذي أنتجناه ل Medica، أو لتوفير تفسير معمّق حول موضوع معقّد. ويبدو طول دقيقتين ونصف الدّقيقة إلى ثلاث دقائق على الإنترنت مثاليّاً للفيديوهات التّعليميّة، فيديوهات المساعدة الذّاتيّة للمستهلك أو فيديوهات (تعليم الطّريقة).
أخيراً، قد تتخطّى مدّة فيديو تدريبيّ للموظّفين الثّلاث دقائق. على سبيل المثال الفيديو التّدريبيّ الذي أنتجناه لشركة الإنشاءات المتعدّدة الجنسيّات Zerock .

– مكان وضع الفيديو التّفسيريّ: 

العامل الثّاني الذي يؤثّر في مدّة الفيديو التّفسيريّ خاصّتك هي المكان الذي سيوضع فيه؛ أي الققناة التي ستستخدمها لتسويق الفيديو التّفسيريّ خاصّتك أو عرضه.
إذا أردت أن تتمّ مشاركته عبر وسائل التّواصل الاجتماعي فيجب أن يكون قصيراً. في حين يختلف الطّول في ما إذا كنت تصنع فيديو لعرضه على الصّفحة الرّئيسيّة على موقعك الإلكتروني، أو على الصّفحة المقصودة، مدوّنتك، يوتيوب أو إذا كنت سترسله عبر البريد الإلكتروني. على سبيل المثال، إذا كنت تخطّط لإعداد فيديو تدريبيّ سيتمّ إرساله عبر البريد الإلكتروني، يمكن أن تصل مدّته الى ثلاث دقائق وأكثر.

– الجمهور المستهدَف:

نصائح نهائيّة

  • لا تجعل الفيديو طويلاً جدّاً وفي الوقت نفسه لا تحاول أن تضغطه بأمور كثيرة. مثلاً، لا يُنصَح بفيديو تفوق مدّته الثلاث دقائق ويغطّي مواضيع عدّة لأنّه كلّما طالت مدّته قلّ اهتمام النّاس بمشاهدته. لذا، حاول في هذه الحالة أن تقسم الفيديو إلى فيديوهات قصيرة مرتبطة ببعضها البعض.
  • تذكّر أيضاً أن تشدّ نظر مشاهديك خلال الثّواني الخمس الى العشر الأولى من الفيديو. اجعل هذه الثّواني ذات قيمة، إذ ما إن يجذب الفيديو الجمهور حتّى يصبح من المحتمل ان يشاهدوه حتّى النّهاية.

باختصار، لا توجد مدّة فضلى للفيديو التّفسيري. عليك فقط أن تحافظ على هدفك التّسويقي، مكان نشر الفيديو والجمهور وستتوصّل إلى إعداد فيديو محترف يستحقّ المشاهدة ويحقّق لك النّتائج المرجوّة.
ففي النّهاية، هدفك الأوّل يجب أن يكون الوضوح في الفيديو بغضّ النّظر عن طوله. والمسألة الأساسيّة تكمن في حاجتك إلى الوقت للشّرح عن منتجك أو خدمتك بعيداً عن إضجار جمهورك. لذا، على الفيديو التّفسيري خاصّتك أن يكون بالمدّة المطلوبة لتحقيق الهدف المطلوب.
أتمنّى أن تكون المعلومات الواردة أعلاه مفيدة في مشروع الفيديو التّفسيري المقبل خاصّتكم.

للمزيد من المعلومات حول خدماتنا في مجال إنتاج الفيديوهات التّفسيريّة أو أي نوع آخر من الفيديوهات، تواصلوا معنا في بيزنس موشن للإجابة على كلّ أسئلتكم.

www.businessmotion.com.lb/contact-us/

5 Facts about Video Marketing to Executives

“Business Decision Makers Love Online Video Because It Gives Them The Most Amount Of Information In The Shortest Amount Of Time” Robert Weiss.

Many businesses and corporate marketers are realizing the power of online video marketing. Moreover, many studies have been conducted about video marketing and loads of statistics and articles have been posted about the importance of video content, online videos and video marketing.

Video marketing is not only for hip consumer brands. Everybody likes video. B2B video marketing is a great way for firms to reach CEO’s and executives. So here are 5 important facts about B2B video marketing.

To start with, a study by IT giant Cisco revealed that when in command, young executives intend to depend heavily on business-class video to connect with their teams, colleagues, suppliers, customers and prospects, as well as to help their companies deliver new products and services.

1 – According to the Cisco Global Survey, 3 out of 5 young executives say they will rely more heavily on business-class video during the next 5 to 10 years. This reveals that the majority of tomorrow’s leaders see a promising future for video in the enterprise they are working at and in their everyday operations.

Rowan Trollope, senior vice president and general manager for the Collaboration Technology Group at Cisco, said tomorrow’s leaders are increasingly tech dependent, and video is no exception to the rule.

“The next generation of leaders is realizing that using video makes them more productive, helps companies reduce costs and even plays a role in attracting the best talent available,” Trollope said. “They understand why video can be better than being there.”

At first glance, many people might assume video marketing is more for businesses aiming to attract the youngest demographics.

However, there is ample evidence that people across all demographics prefer video. And the statistics below will show you that business executives are a great audience for video marketing.

According to a study by Forbes, more Senior Executives are using & sharing Online Video.

2 – Video content that is related to work can be a powerful motivator for executives and can spur action on their part. “75% of executives surveyed said they watch work-related videos on business-related websites at least weekly”. Furthermore, “nearly 60% of executives state that they prefer video over text”.

That being said, it is worth noting that video marketing is rocketing on different levels. And as video continues to grow both offline and online, it will continue to grow in importance for top executives and CEOs.

Hence, we are witnessing a huge shift in how everyone uses and interacts with video, no matter what their management level.

3 – While the Web itself is in the midst of a video makeover, executives are transforming their habits to be more open to video—the non-text Web—as a highly reliable and trusted source for gathering and filtering business information.

Since executives and CEOs are generally the top decision makers in any company, this should be as great news to B2B video marketers and creators of videos.

Hence, here comes the importance of video content providers to pay close attention to the behavior and online video viewing habits of business decision makers.

4 – When video marketing to executives, you should keep the following things in mind

-Keep the videos short as more than half of executives would only watch videos of 3 minutes or less.
-Do not count on executives to make your videos go viral because the huge majority of business leaders prefer to share one-to-one as opposed to one-to-many. Their most common sharing methods are: email (76%), Facebook (32%) and in person (20%).
-Do not be preoccupied about mobile because 51% of business leaders admit they don’t use their smartphones to watch the latest online video.
-Post online videos after work hours because it is the most popular time for online viewing, with 54% saying they watched videos in the evening or night. Next was midday (30%) followed by first thing – ‘upon waking up’ – at 10%.
-Spotlight VIPs in the videos, because when asked what kind of video they found most appealing, 69% said they liked video featuring somebody they respected such as a journalist or big thinker.
(Statistics source: The Science of Business Sharing by Alpha Grid in partnership with Unruly)

As stated before, video is a great way to target and engage B2B prospects, but note that B2B and B2C video marketing are different.

Video marketing to executives and business decision makers needs minimum standards of quality: While B2C businesses can get away with putting out amateur video so long as they have good content, B2B companies generally need more polish and professionalism with their videos.

5 – When producing video marketing content for executives, CEOs or top decision makers, make sure to speak their language and create content that matters to them. You also need to aim high towards their level of business. You will generally use a more serious, academic tone in these types of videos.

 

To sum, the power of video marketing has been gaining traction over the years, as we have seen digital marketing taking over conventional marketing methods. In addition, video marketing in B2B has become more flourishing and exciting thanks to enhanced technology and to the greater understanding of audience habits.
Therefore, in order to remain a player in the digital space, any marketer, content provider, company or business, should use videos to enthuse executives and grab their attention.
Based on the above, and mainly on the executives’ interest in video content, video should take a leading role in your B2B content marketing plan.
Just keeping the above facts in mind will help you understand how, when and where to target executives, what types of videos will do the job, and what outcome to expect from your B2B videos.
Now that you know the habits of whom you are targeting, start earning their precious time, grab them, reach them where they are and delight them with a professional short video,contact us to get your next video project started.

7 Criteria to Produce a Killer Video

“If life gives you lemons, you should make lemonade…”. So, in business, if digital advancement gives you the chance to approach consumers more effectively then you should start advertising digitally and produce online videos.

Because video marketing is the darling of the digital advertising empire. So even if you’re a good company with great products, you could be at risk of going down, unless… you have a content partner who can translate marvelously what you do and how you do it. In fact, 69% of people would choose a video over text to learn about a product or a service. In order to be efficient through speaking to particular clients, you should start sharing with them an exhilarating video.

IMAGE 69% of people…

Making an explainer video is no easy task, it requires a ton of focus, effort and expertise.

By watching the best online explainer videos, you may start to recognize the common traits and criteria that lead to their success.

Here are some tips to follow in case you are about to producing a video

 

1- The script which is the most important element in creating a good explainer video. A well written script is the foundation of a great video. Investing your time in text writing is the best to do but first you need to fully understand the company, product, or service and then synthesize it into the least number of words.

IMAGE Script

After all writing a book is easy but the challenge lies in summarizing it into    few tens of words all while keeping the creative direction, the storyline and the data.

So scripts should be concise, clear and informative.

THE TRICK IS TO CUT YOUR SCRIPT DOWN AND BE VERY CONCISE AND SIMPLE.

After all, it’s an explainer video it is not a CONFUSER video.

Here is one of the videos we produced where the ten principles of the united nations global compact were simplified and turned into an engaging story all while keeping the messages intact. The video initiates businesses to implement the universal sustainability principles and adopt the environmental initiatives and human rights and fight corruption.

2- A little bit of humor can be a great way to keep people engaged.

People want to be informed while being entertained so adding humor to your explainer video script can reduce the boredom quotient and compel the viewers to watch the entire video. Explainer videos don’t have to be dull.

Just remember to use some light-hearted humor to keep your viewers engaged!

 

3- Frame the problem and emphasize the pain point your potential customers experience. The best video script is when it presents a problem and introduces the solution, explains how it works, and finally drives viewers to action.

 

4- Use attention-grabbing visuals to keep viewers focused. Professional and neat visuals are important and help illustrate the story and reinforce the voiceover.

 

5- Show your product or service in action. People like to see what you do. An explainer video needs to help people understand your product, service or vision then inspire them to take the next action.

 

6- The length of your explainer video depends on your marketing goals and there are too many different statistics about the ideal length of explainer videos.

When one minute does not give your content enough time to shine, give it more time but keep it just under two minutes.

The main idea is to keep the video short and sweet while including the main points in the shortest time possible.

7- Voice over plays an important role in creating emotions for your audience. A voice over gives it a particular mood, feeling and personality. An effective and professional voice actor can give your video will be felt as funny, serious, light-hearted, weird, dramatic…

IMAGE Voice Over

Now that you finished producing the video, why not measure its performance. You can see solid data with YouTube Insight, and Google Analytics that can take you even deeper down the rabbit hole, so long as your game for setting up smart custom event tracking. Imagine seeing plays, pauses, how many viewers hit the 30 sec. mark vs. 60 sec. mark, etc. Wistia has some nice analytic tracking options too, and also makes it easy to sync up Wistia and Google Analytics.

 

You know a good explainer when you watch one. It doesn’t have to be viral nor huge. If it simplifies the most difficult data in an entertaining professional way, then it is successful.

The bottom line is that, when it comes to explainer videos, the potentials are limitless. You can make a live-action, animated, stop-motion explainer video, or whatsoever! As long as you keep these three things in mind:

  • Make it appealing
  • Make it pertinent and simple
  • And remember: exhibit the problem, and then present your solution

And your explainer video could turn out to be the best one yet.

But note this down: no matter how easy it seems to make, a professional explainer video needs a professional content partner. You tell us what you want and we will give you what your business needs.

Watch Out for Your Career; It Might End in Favor of Technological Advancement!

 

As human beings, being passionate about knowledge impelled technological advancement in its first three industrial revolutions: mechanization (19th c.—mid 20th c.), mass production (late 19th c.—mid 20th c.), and automation (second half of the 20th c.). Currently, we are experiencing a fourth industrial revolution which is building upon its predecessors, thus combining automation and data in manufacturing technologies. It is robotization.

Without a doubt, technology did shorten distances and is now helping people get rid of all time-consuming factors. Accordingly, any new idea for an application or a business that reduces a consumer’s time waste should flourish. For while you may raise money to develop an idea, another company somewhere else in the world could already be working faster on a more adaptable idea, thereby putting an end to your effort, energy, and time of course. In that case, one would need to have a clear vision in order to modify the model or avoid the risk of ending a career. According to World Economic Forum (WEF),

“Around 7.1 million jobs could be lost in the world’s richest countries because of profusion and automation. Those losses could be substituted by 2.1 millions of jobs created in sectors such as technology, professional services, and media.” 

Hence, if people do not keep up with the train of updates, they will unfortunately be left behind, and their career might end at a glance. And here’s what could possibly happen:

This tenacious shift from a simple automation (the Third Industrial Revolution) to innovation based on combined technologies, namely robotization (the Fourth Industrial Revolution), has been forcing companies to reconsider their business strategies.  Accordingly, business leaders and senior executives must acknowledge their altering environment, challenge the presumptions of their operating teams, and innovate consistently.

Nowadays, developments in artificial intelligence, robotics, and biotechnology can disrupt the business world similarly to the disruption initiated by previous industrial revolutions, as stated on World Economic Forum in a report published in January 2016. Also, businesses are not solely obliged to keep up with those constant technological and digital outbursts; actually, all countries must anticipate the future and any possible drastic measures they would need to take. Moreover, governments will have to invest in education and adult learning programs to transform their workforce if they want to keep up with the changes and avoid in its worst cases “talent shortages, mass unemployment and a growing inequality,” says Klaus Schwab, the founder and chairman of the WEF.

To illustrate,

“Around 65% of children starting primary school today will end up working in jobs that don’t yet exist, and their future training is crucial”

according to the WEF report. The forum surveyed senior executives from over 350 of the biggest companies in 15 of the world’s major emerging and developed economies. Together, those economies account for 65% of the global workforce.

Well, those numbers are clearly alarming, but the fact that mankind is threatened by machines goes way back to the Great Depression era. Between 1929 and 1939, technology was described as “Frankenstein’s monster” that threatened labor. Later in 1964, a committee of scientists and social activists sent an open letter to U.S. President Lyndon B. Johnson, arguing that “the cybernation revolution would create a separate nation of the poor, the unskilled, the jobless” who would be either unable to find work or unable to afford life’s necessities.

In his book “Rise of the Robots”, Martin Ford warns that “Artificial intelligence is already well on its way to making even good jobs obsolete”. Bill Gates, Elon Musk and Steve Wozniak are also concerned about the “Jobless Future”.

Two decades ago, American economist Jeremy Rifkin contended in his book The End of Work (1996) that “In the years ahead, more sophisticated software technologies are going to bring civilization ever closer to a near-workerless world.” That is why you have to keep an eye on your work, and the other on what’s going on in the world of business. You might have been working for years on promoting a brand or any given business in a platform when a new and more interactive platform suddenly emerges and blows all your efforts and investments off.

TIME is your essential driver

You would not want to waste time and money if you were investing in a specific platform and you have hired people to do the job. There’s a risk in losing your career as many jobs have ceased, and many businesses, ideas, and platforms are also on the verge of ending.

In the midst of those desperate battles, countries and businesses of all sizes must strive to reduce their losses and potential, yet, inevitable damages. Thus, constant updates and studies are a must. Nevertheless, some jobs remain irreplaceable, for they require the complex analysis and skills of a human brain. For example, robots cannot simplify the most difficult and complicated data into narrative text. By remaining ready to innovate and to upgrade the business alongside every technological change, video will never become obsolete.

One way to accompany technological advancement and help businesses save time is by creating explainer videos. In this manner, potential clients, sales people, and other individuals can watch the video and grasp its content in no time. Consequently, we reduce the risk losing out to modern innovations and prove the inescapable need for humans to simplify some industries’ complicated data.

In the end, whatever needs human intelligence cannot replace your job!

Business Motion at the biggest web event in Europe

By Nina Roustom

Web Summit 2016 Gathers Sharks Of Industry With Start-Ups And Companies Of All Sizes  

About 50 000 CEO s, founders, investors, 15 000 companies of all sizes and industries from 167 countries all around the world met in Lisbon at the “largest European event of its type.

The 2016 Web Summit was a different affair from previous years, not least because it is the first year the event wasn’t held in Dublin.

Before last year’s summit, co- founder Paddy Cosgrave announced, with a publicity hype, that it’s the event’s last year in Dublin- Ireland.

The summit, organized for the first time in year 2009, became the biggest and most important web platform in Europe where participants share knowledge and experience as well as challenges and ways to overcome them. Its main goal consists in helping companies apply new innovations from the business and web technologies field.

Holding Web Summit for the first time in Lisbon wasn’t the only new thing for tech uber- entrepreneur Paddy Cosgrave. A few weeks before the event, Cosgrave became father for the first time. That’s why his wife Faye Dinsmore who used to be present every year in the summit, couldn’t attend the event this year.

But there were some fears that Web Summit might stumble with specific problems like Wi-Fi, as the event struggled yearly with it. Cosgrave himself faced an internet problem while trying to give an on-stage demo on an opening night. But this year, the summit had the best connectivity ever.

Regarding the number of attendees through the days of the event, observers noticed a continuous high flow all over the exhibition stalls, and seating areas were relatively still full.

As the last year’s event was reaching its end, Web Summit, criticized for poor gender balance, launched an initiative to attract more women by offering low rates tickets and exclusive networking areas for female entrepreneurs.

Regarding the quality of speakers, Carlos Ghosn, chairman and CEO of Renault-Nissan alliance was one of them. He spoke about Everybody’s interest in car industry because cars are moving from a means of transportation into a connected mobile space.

Pete Blackshaw CDO at Nestle said: “It’s an era where large companies need to be very very adaptive”.

Despite all, “it appears like Cosgrave might have actually built the event up to such a size that, like popular tech events CES and TechCrunch Disrupt, Web Summit could now be big enough to work anywhere. Cosgrave’s event might have become too big to fail”, TheJournal.ie.

This large annual event is a great platform to access a huge content and make global and international professional connections in the web technology business, and to learn unparalleled business strategies and explore new web techniques.

Business Motion attended Web Summit 2016 that was held at MEO Arena and FIL Feira Internacional de Lisboa in Lisbon- Portugal between the 7th and the 10th of November.

“We were excited to be part of this huge event. We met with the world’s leading companies in the web field”, says founder of Business Motion Rania Abou Nader. “We’ve been preparing for the web summit for a while. You have to have a goal and it is to gain more knowledge from the speakers and the participants and to weave a connection network” adds Rania. “What we were looking for in the summit is learning about the latest technologies, trends, strategies and techniques that could improve our business and make us understand the constantly changing consumer behavior. That’s why we participate in the latest conferences. Otherwise how could we be among the leaders in our field and stay a strong competitor? We’ve got to raise the intelligence in order to have our own wisdom. When you hear someone like Michael Litt co-founder and CEO at Vidyard, the world’s most innovative Video Marketing Platform, say:

“Marketers should embrace video through their marketing strategy.”

And Suchit Dash- President of Dubsmash, video messaging application for iOS and Android, say:

“Video is exploding. It is a massive new trend that is here to stay”

You gain more confidence in your business and you become more motivated to improve thus providing clients with the best product and the best service”.

Rania continues: “We were mingling and networking in a vibrant community of start-ups longing to listen and learn. For us, it was an awesome chance for professional networking and new relationships. There were people representing start-ups and companies of all sizes, as well as those from the well-established usual suspects such as Google, Amazon and Facebook… and that’s what enriched our experience with non-stop learning.”

“When you ask the young students who are their role models, they will say Elon Musk or Mark Zuckerberg and clearly they are much more fascinated by what’s coming out by the very large startups and platforms, those people who can change the world”, Maurice Levy- Publicis groupe.

“Video is evolving so quickly particularly in more developed markets where people have better phones and higher bandwidth”, Gary Briggs- Facebook

We witnessed a massive army of participants of different nationalities in the largest Web platform ever organized in Europe”. Rania concluded: “those were the most amazing three days in which we learned loads, loved meeting everyone and made new partnerships, clients and friends. It was a truly overwhelming opportunity full of excitement”.

About Web Summit

Web Summit (originally Dublin Web Summit) is a technology conference held annually since 2009. The company was founded by Paddy Cosgrave, David Kelly and Daire Hickey. The topic of the conference is centered on internet technology and attendees range from Fortune 500 companies to smaller tech companies. This contains a mix of CEOs and founders of tech start -ups together with a range of people from across the global technology industry, as well as related industries.

Web Summit runs events throughout the world including Founders, RISE in Hong Kong, Collision in New Orleans, SURGE in Bangalore and MoneyConf in Madrid.

For the first five years the event was held in Dublin, Ireland. In September 2015 Paddy Cosgrave, Web Summit co-founder and CEO, announced that Web Summit would be held in Lisbon starting 2016.