6 Video Marketing best practices

 

In the past years, the video boom has been simply phenomenal. In fact video is becoming the big marketing tactic and video content is officially here to take over the digital landscape.

So why aren’t you using video? You might say: “Video is too complicated.” “It’s out of my budget.” “It’s not relevant to our market.” But you are wrong….Video is for everyone. Your competitors are using video marketing and so should you.

In addition, videos are everywhere these days. Remember that more and more companies (even the small ones) are turning to videos for their messages. Restaurants, hospitals, car dealerships, etc… are all using video marketing.

For this reason, you should set video as a priority and start including it in your marketing mix. But how can you make the most of it?

Video Marketing Best Practices

1- Videos should be used inside your enterprise

In addition to using outward-facing videos, you should not forget the fact that video is just as effective when used within the organization. Internal audiences are very important and many types of videos can be used internally to improve productivity, collaboration and communication.

Learn more in one of our previous blog article about how to “Improve your corporate internal communication with video”, where you can find out that it’s worth considering video as a viable long-term solution for your internal communications.

2- More videos will be designed to play without sound

Given recent developments on social media platforms, removing the sound from your videos- or at least making it non-essential to convey your message- is becoming essential. Most videos on Facebook for example are played without sound, which presents a challenge for video marketers.

Therefore, if you want your videos to succeed, it’s important to use captions and on-screen graphics to grab your viewers by the eyeballs and communicate your message — even without sound. In addition, you might also consider implementing video transcripts to adapt to the current audience’s behavior. With an accurate transcript your video will also reach a better rank in Google.

3- Videos should be aligned to the buyer’s journey

People expect to find valuable information before making a purchase. Your videos can provide them with this information and help nurture them through the Buyer’s Journey and through your Sales Funnel.

Hence, the best video marketing strategy starts with a long term vision in mind, which is leading your customers with an assortment of videos throughout their buyer’s journey.

However, different videos perform differently throughout the sales funnel. That’s why it is important to choose the right type of video content for each stage of the funnel. Hence, for top of funnel (awareness stage), you can use educational videos and branded videos…, for middle of funnel (consideration stage), use product videos and explainer videos…, and for bottom of funnel (decision stage) use about us videos and testimonial videos…

But you should note that all videos should feature high quality content regardless of their type or where they fit into your sales funnel.

4- Repurpose your video content

After your video has been completed, you may find that you need to take that content and manipulate it for a new purpose, a new target audience, or a new form of distribution. This is called repurposing.

Repurposing your video content will save you time and money as you use video marketing for your business, and allows you to extend the value of your investment in video creation.

All the great videos you have produced can lead to other outstanding marketing material. Learn more about how you can repurpose your video content in our blog article: “5 ways to recycle and repurpose your video content”.

5- Start using videos in your email marketing campaigns

Video and email make a great team. Incorporating video in your email marketing campaigns makes your emails more stimulating and interactive.

To convince you more, look at these statistics:

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

In addition, using the word “VIDEO” in the subject line of an email can increase open rates by 19%.

So given those compelling stats, you should start using videos in your emails to drive awesome results.

6- Going viral shouldn’t be the main goal of your video

Your videos don’t need to go viral in order to matter. Just create a high-quality video and cater to your target audience, because viral videos don’t make a long term impact, the way a targeted campaign does.

Additionally people tend to forget viral videos quickly.

So in order to get the most of your video marketing, focus on achieving a realistic goal rather than making “viral” the primary goal. So think about seeking prospects, leads and sales instead of seeking TRAFFIC.

Conclusion

The future of marketing has a play button on it. Video is a valuable marketing tool and one that shows no signs of slowing down.

So think of using video marketing wisely and follow the above tips that will help you as you plan and create your own video content.

Contact us to collaborate on your next video project.

Don’t believe these 7 social media marketing myths

 

In the past few years, the evolution of social media has surprised all of us! Social media can be an awesome and powerful tool for your brand and give your marketing a fresh spin- but only when it is utilized correctly.

However, although social media is now everywhere in a seriously inescapable way, unfortunately there are a number of misconceptions floating around that can lead to disappointment.

Let’s discover few social media marketing myths that have been in existence over the years.

Myth #1 – My business should be active on all social media platforms

Don’t fall into this trap by trying to be present on every single social network. You might end up losing your time and resources on platforms that aren’t helping you achieve your goals. This is a mistake that many startups and even established businesses make.

What you should do instead is focus on an in-depth strategy for the platforms that matter most. Do your research to decide which one is best-suited for you and your company and will yield the best results.

In sum, your business should only join the social media platforms that will resonate with your target audience.

Myth #2 – Social media is only for youngsters

If you think the only people using social media are young adults and teens, you are mistaken. Social media use among older users is growing at an alarming rate, as studies show that that 40% of Facebook’s active users are over age 35. This means that social media is used by people of all ages.

Don’t neglect social media as a means of connecting with older customers. You will be excluding a significant number of potential clients if you ignore places where they can already be found.

Myth #3 – Social media is an independent marketing strategy

It’s wrong to think of social media marketing as a separate marketing strategy, operating in some sort of digital vacuum. Instead it actually performs best in conjunction with other, interrelated digital marketing strategies like content marketing, SEO, email marketing, and personal branding.

The truth is that your social strategy should be highly integrated with the rest of your marketing channels to ensure that all oars are rowing in the same direction. Email marketing remains one of the most effective ways to reach people in the digital age. Keeping your website and blog up to date are also important.

Myth #4 – I’ll get anyone to manage my social media platforms

Social media marketing done the right way requires skilled talent. Don’t assume anyone on your team can be tasked with creating and posting your social media content. Thus, it is a huge mistake to hand your brand’s social media marketing to an inexperienced marketer.

You need somebody with judgment and experience so it’s worth hiring a professional who has true capabilities and talent and is dedicated to creating content, designing and producing the volume of creative needed to have successful social media channels. An expert will be able to create a social media marketing campaign that works with your business needs, industry and target market.

Myth #5 – Social media marketing costs nothing

This is not true because although major social media platforms like Facebook, Twitter, Instagram etc. are all free to use, but there are many hidden costs involved in using social media as a business tool. The content and eco-system to support a sustained social media marketing effort requires budget and commitment.

In addition, the professionals with the skills and experience to make social media marketing successful are increasingly in demand and they need to be paid. Moreover, it is no longer an option to ignore social media advertising options.

With that being said, social media marketing still relatively costs less and is more cost-effective when compared to traditional marketing methods.

Myth #6 – Hashtags are everything/ Stuff your posts with every possible hashtag

Hashtags are the new trend and have taken the social media world by storm. They are a neat tool to allow people to filter through millions of posts every day.

So while, including a couple of them in your post is fine, however, the practice of over-hashtagging looks spammy, unprofessional, and makes you look desperate. Therefore use hashtags in moderation and only when they are absolutely necessary.

Myth #7 – Social Media marketing results are immediate

Many businesses expect that they will see significant results from social media in 30 to 60 days. The fact is that building up a social media presence and following takes consistency and time.

Most businesses need to be willing to work on community building for 6-12 months before they can expect predictable results. The impact you have on your audience relies heavily on your dedication & loyalty to providing consistent, unique, and valuable content.

Conclusion

Don’t make the mistake of falling into the myth trap. Social media channels can bring a lot of good to your business when used wisely. For that to happen, you must know your target audience perfectly. This enables you to find a way to give your prospects what they want and turn them into your loyal customers.

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet.

Contact us and let us discuss how video can help boost your social media marketing campaigns. So let’s start your next video project together.

Why your business needs video testimonials?

Think about the last time you wanted to buy something online or maybe you were searching for a nice restaurant to have dinner at. Where did you start searching?

Customer testimonials – whether written, visual, or auditory – are an important aspect of any business marketing plan, and always hold great value with customers

Taking Your Testimonials To The Next Level

You know that customer testimonials are essential for persuading prospects to become buyers. You can write down their testimonies for posting on your website or printing in your marketing materials, but when you combine testimonials with video, it takes these advantages to a whole new level. A VIDEO testimonial is far more effective, and an even better, more powerful format than a text-based testimonial. Let’s see why.

Advantages Of Video Testimonials

1- Video testimonials are hard to fake: Anyone can post a stock photo and add a made up written testimonial to their website, but this is not possible with video testimonials which bring a higher level of trust.

2- Video testimonials play a major role in establishing brand credibility, and compared to questionable plain-text testimonials, videos can establish a valuable connection with your consumers because the words are literally coming straight from the happy customer’s mouth. With a video, you can see a real-life customer explaining thoroughly and convincingly how your company has made a positive impact on his life or business.

3- Video testimonials are more convincing and engaging as compared to text testimonials as they keep visitors on your business website longer & at the same time increase the chances that they will make a purchase.

4- Video testimonials are more efficient than written testimonials. They capture the raw emotion of your happy customers. It’s one thing to read what a customer has said about you. But it’s a whole new thing to see a happy customer on screen.

That’s why video testimonials are so crucial to your business’s success. Video testimonials are a referral for your business. Nothing sells your business as well as the positive and happy voice of an existing customer.

Tips For Video Testimonials

  • Approach your customers: First, you should identify the customers who are loyal and completely satisfied with their entire experience with your company. Call them and introduce to them the idea of the testimonial video and explain the concept – that the video will be edited and won’t contain anything they aren’t comfortable with.
  • Set a date and location for recording the video: Ideally, your client testimonials will be filmed in a comfortable and professional setting where the customer feels relaxed and prepared to discuss the details of his experience with your company. Tell him that you are willing to go to their offices at a time convenient for them.
  • Prepare a list of questions with anticipation (but not a script): This will help you get all the information you need for developing a compelling video, and it will help the customer understand and prepare the points that will be covered in the conversation.
  • The testimonial video should be authentic, and the responses of the customers should be natural.
  • Keep the video short and engaging: You obviously don’t want your video to be too long, but you should take care not to leave out any important parts of the conversation.
  • Promote your testimonial videos: Once the testimonial video is all edited, the best places to promote it include: your website, social media platforms, e-mail signature, in-store displays, newsletters, trade shows, client quotes and proposals. If positioned properly, professional-looking testimonial videos are some of the most powerful tools a business can have in its marketing toolbox.

Final Thoughts

A solid, high-quality, and professional testimonial video can go a long way, and will project the right image for your business and encourage prospects to choose you as their vendor.

If you don’t have any video testimonials right now, get them! Simply contact your customers and ask for their feedback on your business, products and services. Most happy customers will gladly provide this.

Nevertheless, to develop the most effective and better-quality video testimonials, you should find a professional company to assist you.

Ready to dive into creating customer testimonial videos for your business but not sure where to start?

Contact us and we will be glad to assist you.

4 inspiring use cases of video at your business

 

The rise of video marketing has been one of the most exciting trends in recent years, whereby videos are being used in all sorts of great ways for business growth.

We at Business Motion are proud to give businesses the chance to leverage the power of video marketing. With Business Motion you can get amazing and professional videos for your business that can drive traffic to your website and increase engagement with your fans.

Here are 4 main areas where you can use video for your business.

Conferences And Events

Each event or conference has different video requirements. Videos can be used before, during or after the events. The list is endless…

Before the event

Event promotional videos/ Conference opener videos

If you’re hosting an event, conference or exhibition, attendees should feel excited to go, and most events require very active promotions to make sure that the attendance level is as high as is possible. Therefore you should definitely think about promoting it with a video!

It can be easily interactive and speedily demonstrates what the event will offer. Video is a really simple way to generate buzz around your event and will get everyone excited and ready to go.

Check this TVC we produced for SmartEx Exhibition.

During the event…

Event Videos

Event videos are used to raise the viewers’ awareness of your accomplishments and progress. They are usually displayed in social gatherings, conferences and corporate anniversaries, making your business conspicuous.

Watch this CSR event video we produced for Alfa.

Exhibition Videos

If your business is due to exhibit at a trade show or business exhibition, it is vital to maximize the potential of your allotted space and this involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there. So it is very important to make your business stand out and attract potential customers for longer, engage them in conversation and if possible seal a deal. The best way of doing this is by using an EXHIBITION VIDEO.

Watch this exhibition video we produced for Kanaan Group.

And also for Reef Garden

After the event…

Even after the event or conference is over, there are significant opportunities to use the video content recorded during the event, for several different purposes to extend the life of the occasion and promote future events.

Conference Highlights Videos

An edited video of conference highlights can be used to showcase the conference after the fact, and can provide people who could not attend with a complete overview of the activities that took place.

The highlights video captures the conference content and can be used to market your conference for next year’s attendees. From keynote speakers to interviews with the guests.

As an example check the video we produced for LIMS.

Event coverage videos

An event coverage video is a great way to capture the glamour and importance of the special day, whether it is a fashion show, sporting event, opening of a new store, corporate anniversary…. Raw footage shot during the event can be edited into a great event video which can show your followers what it was really like to feel the energy and excitement.

Documenting an event through video is an excellent way of maximizing content and taking full potential of the hard work put into the production of the event.

Business Meetings

People enjoy watching videos as they present easily digestible information in a way that is also entertaining. Demo videos can be powerful during business meetings to support selling points and leave a lasting impression on the customer.

Using videos in business meetings enhances your meeting experience and is a great way to keep attendees attentive and interested in the content being discussed.

Video can’t do your job for you. But it can help humanize you and your company, personalize the sales process, and quickly communicate the value of your product to help close more deals.

Digital Marketing

1- Videos for social media marketing: Social videos are what people want. Social media have become the place people want to watch video. Social media platforms like Facebook, Twitter, YouTube and others are now dominated by videos. So if you aren’t using video in your social media marketing yet, you should be.

Watch this video we produced for Cooling Events that was used on social media to promote the company.

2- Videos for blogs: Embedding videos on your blog posts is a great way to attract readership and conversion. This brings your company’s online presence to a whole new level.

According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.

3- Videos for your website: By embedding a video into your website you are encouraging traffic and audience engagement.

According to Brightcove, the average user spends 105% more time on a website with video.

Watch this video we produced for LeBAM which is currently displayed on their website.

Watch this video we produced for UN Global Compact Network Lebanon (GCNL) which is currently displayed on their home page.

4- Videos for landing pages: Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

A study by Eye view shows that using videos on landing pages can increase conversion by 80%.

5- Videos for email marketing: Using video in your email marketing campaigns makes your emails more stimulating and interactive. Therefore video and email make a great team.

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Corporate Internal Communication

Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization. Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.

Here are major ways to begin using video internally to improve productivity, collaboration and communication:

Staff training videos, check this training safety video we produced for Zerock

Recruitment videos

CEO messages

Company announcements & business updates

Introducing a new product

Induction of new employees

Learn more in our blog post: “Improve your corporate internal communication with video

Conclusion

Videos have the power to grow your business and can be fun to make. There’s no denying that video is the future of how businesses will market themselves as well as how the medium helps streamline processes for productivity and profitability.

The discussion above is a clear testament to this. And now, the question that needs to be asked is, “Are you leveraging the power of video to enhance your business processes?”

If the answer is “No”, then maybe it’s time start exploring what videos can do for you.

Check our website and contact us and we will take your business, brand, event, product, service or cause to the next level.

Boost your social media marketing with VIDEO

 

It’s no secret that video content is on the rise. And any brand that’s not creating video and promoting it on social media is missing out on a huge opportunity.

Therefore, if you have not had the chance to incorporate video into your social media marketing, let me tell you why and how you should get it started, and today!

Since we have many social media platforms out there, I will narrow my discussion to the 3 major ones: Facebook, Twitter and Instagram.

WHY USE VIDEO IN SOCIAL MEDIA MARKETING

Simply because

  • Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects.
  • Videos are a great marketing tool, and social media networks are making it easier than ever to incorporate them into your marketing strategy.
  • Video is becoming a trend in marketing. It is the easiest way to let viewers know about your products and services.
  • It is popular; your customers are watching and sharing tons of social video.
  • Major social media platforms allow you to natively share videos.
  • Customers trust videos more than blocks of text.
  • According to Brightcove, Social Video generates 1200% more shares than text and images combined.
  • One final reason is that your competitors are using video, so in order to stay competitive, you need to stand out and adapt to evolving trends or else you risk falling behind and losing the interest of your target audiences.
  • HOW TO USE VIDEO IN SOCIAL MEDIA MARKETING

    Here are some tips to help you make the most of your social media video marketing:

    1- Go Native: If you want your social videos to reach as many audiences as possible, upload them directly to the chosen platform where you will be sharing. This ensures auto-play when followers scroll through their feeds, giving you the best chance of catching their attention.

    Also, all of the major social platforms have been tweaking their algorithms to ensure that native video content is prioritized over just about anything else. So videos uploaded natively onto the platform perform way better than links to YouTube or similar video platforms.

    2- This is the age of soundless video for Social Media Marketing: Given recent developments on social media platforms, removing the sound from your video-or at least making it non-essential to convey your message- is becoming essential.

    3- Because each social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edit before it can work on Instagram. And you might have to take an entirely different approach to video on Twitter.

    4- Ask people to share your videos: We’re all keenly aware of how powerful social media is. In fact, you likely start and end your day on Instagram, Facebook, or Twitter. That’s why you need to ensure your video can be easily shared on these platforms. Ask your friends, colleagues, industry connections and relatives. Of course asking the contacts who are likely closely connected to your target market is the strategic place to start, but you never know who is connected to who, and a share can go a long way so don’t limit the people you ask.

    5- Social Video has to be short, sweet, and to the point, all while being super shareable. As per length of videos on major social media platforms, Twitter requires that all videos be under two minutes and twenty seconds (which is up from its previous 30 second maximum). Your Instagram video must be between 3 and 60 seconds long, and the maximum length for video on Facebook is 45 minutes.

    6- Feature a video on your Facebook Page: Facebook allows you to feature a video in the “Videos” tab of your Page, which would auto-play. This can be a great way to showcase your best video to those who are interested in watching your videos.

    7- Have a playlist: Just like in a YouTube channel, you can group your Facebook videos into playlists to make it easier for viewer to find videos they want to see. After all, it can be quite frustrating to search through many videos on your page just to find a particular type of video. That’s why playlists can be such a life saver.

    Conclusion

    Social media is always changing, but one of the biggest shifts right now is that all social media channels are taking a more video-first approach to their platforms.

    That being said, video marketing is gaining serious influence in social media, so if you are still on the fence about video marketing, this post should have changed your mind.

    Contact us and let us create the best videos for your social media marketing campaigns.

7 tips for selecting the perfect Voice Over talent for your video

 

When it comes to creating a video, there are few things that you should get right. Although the video visual content and quality are extremely important, the audio (voice over narration and background music) is equally as important because it helps to deliver your message and forms the basis of what will capture the attention of your audience.

I already covered the “background music” part in a previous blog post: 8 tips for selecting the perfect music for your video.

And in this article I will be covering the VOICE OVER part, which is a very important stage in the video production process. Professionalism in this area is essential and today I will give you tips on how to choose the perfect Voice Over artist for your video.

1. Choose VO talents with professional experience

DIY or amateur Voice Overs will never sound as good as professional ones. A professional voice over artist will have the experience needed to get the ‘right’ voice for your video, thus bringing your script to life.

He will also engage your audience with an emotional hook, and will understand the practicalities of fitting the amount of words in your script into the time needed while sounding natural.

Professional voice over artists have mastered the art of speaking to your audience in a manner that they can connect and identify with. You want to get a voice over that exudes confidence, connects with the audience on a personal level and is convincing enough to bring trust and credibility to your video

2. Male or female VO?

The choice of a male or female voice over artist depends on the requirements of the video and on the target audience.

The general rule is that if you’re targeting a predominantly male audience, then a male voice over is best. The same applies for female. For example, if the video will be related to a beauty product, it’s likely that your target market will constitute women and thus the Voice Over artist should be a female. And if the video is about a new sports car, then choose a male voice.

This also applies with age range. Approximate age matching of artist and audience is also a good idea.

Ultimately, focus on your target demographic and stay congruent with your product or message.

3. Do your online search

There are plenty of voice-over websites and platforms out there that make the process of finding a voice actor extremely easy, and from where you can find the right talent for your video. These websites will provide you with complete access to a wide range of voice actors who all have different skills and services.

Go over them and search for talents, and then shortlist the best ones. This will make it possible for you to sift through the large list of actors who are available for work and also fit your criteria.

4. Check the VOs’ portfolio

A good voice over artist should be able to provide you with a range of examples of his previous work. Take a look at the type of work he has done and see whether he can handle a range of different types of voice work.

It is recommended that you put on the headphones and listen carefully to the demos of several VO artists before agreeing to work with one. Make a detailed analysis about each and choose the best talent accordingly.

5. Ask for a custom audition

In order to find out if the talent would be good for your video project, don’t hesitate to ask for a free audition. It pays off at the end as you don’t end up with a voice that might ruin your video project.

6. Share detailed information about your video

The voice actor you choose may not be completely familiar with your company, industry, or audience. So it’s your job to educate him/her. When you reach out to a voice actor, be sure to share as much relevant information as possible about the video project and related issues.

7. Give the VO artist some direction

Before the VO artist records, you should pass on some direction on several issues regarding your video.

In some cases, there could be some difficult words, specific industry terms, some regional pronunciations, and other words in your script, so it is helpful to share a pronunciation. You can do this by providing a recording of someone saying these words, thus to facilitate the job for the VO talent.

In addition to pronunciation, the pace or speed of the recording should be indicated. Do you need a quick, slow or mid-tempo read? If you have a time limit to shoot for, specify it so that the voice over can record accordingly.

Finally, you should indicate what style or type of feel you want for your video. A voice-over gives a video a particular mood, feeling and personality. A good voice actor can give your video the right amount of happiness, energy, enthusiasm, sadness, seriousness or excitement but only a professional can make you feel it.

Conclusion

To sum things up, finding a voice over talent might be easy; but finding the RIGHT VOICE requires much more work. Professional voice actors understand what you require and what your video needs.

Choosing the right voice over actor for your brand and project will provide the right touch of emotion and tone that will help to lift your video to a professional and appealing level.

At Business Motion, we have produced many videos and we have undoubtedly chosen the best voice over artists for them, so we have the experience that you are looking for.

Don’t hesitate to contact us for your next video project, and we will do the whole procedure for you.

Tips to enhance your presentation skills

 

Having presentation skills is very essential and valuable in today’s business world. Regardless if you are making a sale to a potential client, promoting your business at an event, delivering a message to the audience, speaking at a small business conference or building a business relationship, you should have good presentation skills.

Many of you may not be comfortable with delivering a presentation as public speaking can be remarkably nerve-racking. So here are few tips that can help you improve your presentation skills and deliver better presentations.

1. Research and get to know your audience

Your message is only effective if the people on the other side are in the right place to receive it. Therefore, make sure you know what type of audience you’ll be presenting to and adjust the way you deliver information accordingly. For example, your presentation style will be different if your audience are seniors of a business or on the other hand a group of students.

2. Prepare
Regardless of the type of presentation, don’t wait until the last minute to start preparing. Start thinking about the content of your presentation as preparation is a major step you should follow to enhance your presentation skills.

This includes researching your topic, organizing your material and structuring your presentation. Before you do anything, you need to consider the structure of your presentation and make sure that the topics flow well, as poorly prepared presentations often reflect a lack of understanding of the topics.

Remember: You will need to grab the audience’s attention within the first 30 seconds.

3. Practice
Now that you know who your audience is, and after you have prepared all the material, you’ll need to rehearse your presentation multiple times. Do a practice run for a friend or colleague, or try recording your presentation and playing it back to evaluate which areas need work.

4. Keep calm and smile
Being calm just before you start speaking is very important in order to give a convincing presentation. Also make an effort to smile throughout your presentation. Putting on a smile does not only make you more likeable, it makes you healthier and it can greatly improve your mood and definitely helps you feel less nervous.

5. Focus on your audience and interact with them
Don’t spend the presentation staring at your notes or at the screen. It is very important to look at your audience, maintaining eye contact and acknowledging their presence. Doing so helps to maintain the audience’s interest and encourages them to believe that you are genuinely interested in talking to them.

6. Be enthusiastic
For a presentation to be successful, enthusiasm and energy are essential ingredients. Enthusiasm is infectious. If you are passionate and enthusiastic about your presentation, then your audience will instantly engage with you. Your enthusiasm and passion have the power to persuade them to believe in what you are saying.

7. Use visuals and video
Support your presentation with easy-to-understand visuals that don’t take your audience’s attention away from what you’re saying.

Video has also obvious uses in presentations. To make your presentations more compelling, harness the power of the narrative with video. Used well, video can be a very effective and powerful presentation tool and a well-placed video can take your presentation to the next level.

8. Bonus tips

  • During the day of the presentation, always arrive early so you can relax and get adapted to the presentation space and familiarize yourself the audience.
  • Pay attention to your voice, your body, and your attitude.
  • Put away the distractions: Switch off your mobile phone as it’s pretty rude to use your phone during the presentation.

Conclusion
The ability to present your ideas in a clear, confident, and authentic manner can make a huge difference in your business (and personal) success.

Giving a presentation can be tough. But remember that any presentation, no matter how complicated or lengthy, can be delivered in a manner that will make it interesting for your listeners with the above tips.

As I mentioned earlier, videos enhance nearly every presentation. Ready to start using videos in your presentations? We got you covered.

Contact us and let’s discuss your video production needs.

5 reasons to hire a professional video production company

 

You might think that video production is an easy task, but actually video production requires professional equipment, extensive experience, and quality resources to provide a polished end result.

So, whether you need a corporate video, event video, training video, explainer video, info graphic video…., quality video production is vital to communicate effectively with your clients, potential clients, community, employees, or business partners.

That being said, video production is one area in which a qualified company is always preferable. Here are the top 5 reasons you should hire a professional video production company to help with your next video project

1.Knowledge of video marketing strategy

Having great videos are key to successful marketing communication in the 21st century, especially given shifts in consumer behavior and the prevalence of visual culture. But without a solid plan to share your videos through social media and offline channels, your video won’t reach its full potential.

Professional video production companies have in-depth knowledge of developing effective marketing campaigns and producing creative video content for it.

Business Motion’s video marketing services provide you with an effective strategy that ensures your videos receive an optimal number of unique views and are appropriately shared amongst your target audience.

2.Originality and high quality

Professional video production companies are experienced at working with a variety of clients so they know what works for your business and what doesn’t. Knowing the video marketing trends and what is up-to-date in the world of video production, will help them create original, creative and high quality videos for your business.

At Business Motion, our video production portfolio highlights how every video truly gets unique treatment. Different video styles are carefully selected to provide the most engaging and memorable videos for clients in various sectors. From telecom to finance, F&B, construction, healthcare, NGOs, and international organizations, we give your marketing communication a visual voice and eye-catchy identity.

3.Professional equipment

Even the least tech-savvy consumer will notice the difference between an amateur production and a professional production. Therefore you should hire a professional company that has state-of-the-art equipment including high-end cameras, proper lighting equipment and sound equipment, newest software versions, editing equipment and tools that can add a great value to your production.

In this case you will obtain a video that is crisp and clear and ensure that your video stands out amongst your competitors and looks high-end.

Business Motion, has the professional gear to ensure your audio and footage is captured in crystal-clear HD. We merge the latest technology with information analysis, film-making techniques and innovative thinking. This results in excellence and quality that can be seen and is worth sharing.

4.Professional team and Expertise

A video production company hires a range of experienced, professional, and skilled staff members, who have a wide range of specialties designed to make your video production as successful as possible.

At Business Motion, we handpick a team of experts for each unique project. Our video production expertise includes music selection, Voice Over (VO) talent, editing, scriptwriting, conceptualization, and every other detail needed to make outstanding marketing communication. Working as part of your team, Business Motion is built on professionalism.

5.Return on investment

A high-quality crafted video increases the odds of a better ROI and improves your brand’s reputation which allows you to stand out in your industry. Remember, your video is a reflection of your brand. Therefore hiring a video production company will pay off in the end.

The more money you put towards video production, the more money you will make from the success of getting your name out there in a positive way. In sum, the return on investment for a professionally created video generally far outshines the original cost of video production.

As your video production agency, Business Motion creates engaging content, tell stories, and craft immersive videos that will improve your ROI.

Conclusion

If you aren’t valuing video content as a fundamental driver of your marketing success, you have a gaping hole in your strategy. However, if your video isn’t done right, it may end up harming your company’s reputation.

That’s why it’s so important to hire a professional video production company which has the skills, talent, and resources necessary to ensure that your video production meets your specifications, under your budget, and by your deadlines.

Looking to produce a video for your business? Contact us and let us take your business, brand, event, product, service or cause to the next level!!

 

8 reasons why videos go viral

 

Viral videos are videos that become popular (of at least 100,000 views), when a large number of people share it on the Internet by means of social media, video sharing websites, instant messages, email…

Clients working with us like the idea that a video promoting their company will ‘go viral’ and be seen by hundreds and thousands of people, but they don’t realize that there is no recipe for creating a viral video.

That being said, a video is never guaranteed to go viral, but there are definitely things you can do to up your chances of maximizing views on your video.

So here are some of the factors that can affect a video, and cause it to go viral.

1. Content 
Content is the most important thing to make a video go viral. If the content of your video is memorable, people might share it in their circles and even talk about it.
Whatever style or type your video is, the content of the video must be good, and it should arouse interest among the viewers. Ensure your content is targeted, informative, authentic, attractive, easy to understand, sometimes funny and of course not long.

2. Universal appeal
If you want to make your video go viral and be viewed around the world, it’s important not to limit yourself with cultural references. Try to tell universal stories that will appeal to international crowds.

So your video must contain universally felt emotions or situations that can be related to and interpreted the same way across millions of people, regardless of their age, ethnicity, or culture.

3. Element of Surprise or unexpectedness

People are tired of seeing the same things every day. A surprise is a nice, refreshing change of pace to all that monotonous content. In addition, our brains are wired to pay close attention to anything that violates our expectations, so you can make your video stand out but doing something in a surprisingly different way… An intentionally surprising video increases its chance of being shared.

4. Call to Action

Using some form of ‘Call to Action’ within your video will encourage the audience to share the videos with their circle and turn them viral. So always try to give a clear—and simple—call to action that will allow the masses to participate and help spread your video around.

5. Originality

Boring videos don’t go viral. One thing that all viral videos have in common is that they are different — they stand out from the crowd. Originality is one of the key factors of shareability, and shareability is what really makes videos go viral. To put it simply, your video needs to be unique enough to start a conversation, and should do something to distinguish itself from all other videos. YOU HAVE TO BE ORIGINAL.

6. Shock value | WOW factor

Most videos that go viral have some kind of shocking WOW factor. Get out of your comfort zone and do something amazing that impresses the viewers. Make the video shocking and relevant without crossing a line that may offend the customers you want to attract.

7. Promotion

Statistically speaking, very few videos actually go viral. Some don’t get a lot of views simply because they are bad videos. But some high-quality, compelling videos fail because they are not being properly promoted.

Thus you should make sure to promote your video everywhere in order to get as many eyes on it as possible. Distribution channels should include social media, blogs, email

8. High quality production

As a business owner, the video needs to represent your brand and its image. Therefore it is important to work with people who understand the world of video marketing and have track records of success. And here comes the choice of a professional video production company that will produce a neat and high quality video for your business.

Conclusion

Having a piece of content go viral is like winning the Internet’s version of the lottery. But with thousands and even millions of videos published online, no one knows what will go viral and what won’t.

So the worst thing you can do is set out to make the next viral video, because that will take your concentration away from your real message. Instead, you should concentrate on making the best video you possibly can — focus on the factors mentioned above, and with a bit of luck, your video may just go viral.

P.S. None of these guarantee a viral video but it can give you some insight.


So why not contact us and let’s create engaging content, tell stories, and craft immersive videos for your business, and who knows? They might go viral!

8 tips to take your content marketing to the next level

 

In the modern business world, content marketing is an absolute must because good content is one of the main reasons people follow brands.

Every marketer is now contributing to the tsunami of content that’s drowning buyers on a daily basis. So it’s getting harder and harder for your content to get discovered and read. How do you then stand out from the rest of the digital noise?

Content marketing gets stale if you don’t find ways to keep your audience’s attention. That’s why you’ll need to step up your content marketing game and take it to the next level. Here’s how:

1. Develop a content calendar

In order to be a successful content marketer, and in order to attract and build your audience, you need to regularly publish content to keep both existing and new readers coming back to your content marketing hub. But creating new content on a consistent and regular basis is easier said than done. Here comes the importance of a content calendar.

A content calendar is incredibly helpful, and it places all your scheduled posts and activities in one place, so you can create a powerful content strategy. This way, you can plan ahead of time the kind of content you will be posting and when. Remember that in content marketing, consistency is the key.

2. Promote and share your content everywhere

Now that you’ve done the job to build your company’s capacity in content marketing and you’ve stayed current with your current content calendar, and you have a steady flow of high quality content, it’s time to get all your hard work and valuable content in front of your audience.

Therefore you should spend time on the distribution of your content. It is important that you do all you can to promote and share your content. This can be (and should be) done via social media (either organically or through paid ads), blog articles, email newsletters, your website…

The more platforms you share on, the more likely you are to drum up a larger readership.

3. Make it about quality, not quantity

Content, as always, must be engaging and useful and must bring added value into the lives of your potential customers. Don’t just build content for the sake of building content!

Therefore, you should stop trying to win the content marketing game with volume/ quantity. You’re just adding to the content crush, because there is simply so much out there. Instead, you must stand out and that means your content marketing goal should be to create quality content your readers want to read. That will give them a reason to keep coming back for more.

Strive to have something truly insightful, helpful and even controversial, to say from your brand’s unique vantage point.

4. Craft awesome social content

Don’t make what you post on social media an afterthought. Instead, make it part of your content production process.

When you create new content, find ways to tie it to social media. Post it on Facebook, on Twitter, on LinkedIn, on Instagram…. Make sure your content continues to intersect as you create it. Being creative will result in more shares, likes, follows, clicks and reads of your brand content.

5. Update your blog

A blog is the most traditional way to apply your content marketing strategy. But blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

6. Diversify your content/ Use mixed media

We all love visual content. Visual appeal is important in content marketing since most people tend to get more attracted toward images than big chunks of text. Photos and videos are the most preferred and shared types of content by decision makers.

That said, you should no longer rely exclusively on text or written content. Every blog post / piece of content you write needs to include images, charts, info graphics or videos, to get more of your target audience attracted to your brand content. This draws in visitors and keeps them engaged, which means they stay on the page longer.

In sum, a good and successful content marketing strategy should include many different types of content. Remember that your content can take the form or articles, info graphics, images and videos. Mix it up and keep things fresh.

7. Get mobile friendly

Most marketers know the importance of optimizing content for mobile but few brands are actually doing this. The best content marketing strategy is doomed to fail if it doesn’t take into account the needs of mobile users, so you must act now because mobile strategies and content marketing will only integrate further.

Thus, what you should do is to make sure your website and content are mobile friendly and accessible on all devices, in addition to formatting your content in a way that makes it easy for mobile users to consume.

8. Hire professionals to do the job

Finally, if you want to set up a good content marketing campaign and you are not able to do the job yourself, the best thing that you can do is to hire a professional content creator.

Conclusion

There is no way you can ignore content marketing anymore because it is vital for any business hoping to get noticed.

But remember that content marketing is a process and takes time to give you results. Just put in some dedication, commitment and consistency, and follow the tips above so that you can take your content marketing to the next level.

Contact us and let’s discuss how videos can help you step up your content marketing game.