4 inspiring use cases of video at your business

 

The rise of video marketing has been one of the most exciting trends in recent years, whereby videos are being used in all sorts of great ways for business growth.

We at Business Motion are proud to give businesses the chance to leverage the power of video marketing. With Business Motion you can get amazing and professional videos for your business that can drive traffic to your website and increase engagement with your fans.

Here are 4 main areas where you can use video for your business.

Conferences And Events

Each event or conference has different video requirements. Videos can be used before, during or after the events. The list is endless…

Before the event

Event promotional videos/ Conference opener videos

If you’re hosting an event, conference or exhibition, attendees should feel excited to go, and most events require very active promotions to make sure that the attendance level is as high as is possible. Therefore you should definitely think about promoting it with a video!

It can be easily interactive and speedily demonstrates what the event will offer. Video is a really simple way to generate buzz around your event and will get everyone excited and ready to go.

Check this TVC we produced for SmartEx Exhibition.

During the event…

Event Videos

Event videos are used to raise the viewers’ awareness of your accomplishments and progress. They are usually displayed in social gatherings, conferences and corporate anniversaries, making your business conspicuous.

Watch this CSR event video we produced for Alfa.

Exhibition Videos

If your business is due to exhibit at a trade show or business exhibition, it is vital to maximize the potential of your allotted space and this involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there. So it is very important to make your business stand out and attract potential customers for longer, engage them in conversation and if possible seal a deal. The best way of doing this is by using an EXHIBITION VIDEO.

Watch this exhibition video we produced for Kanaan Group.

And also for Reef Garden

After the event…

Even after the event or conference is over, there are significant opportunities to use the video content recorded during the event, for several different purposes to extend the life of the occasion and promote future events.

Conference Highlights Videos

An edited video of conference highlights can be used to showcase the conference after the fact, and can provide people who could not attend with a complete overview of the activities that took place.

The highlights video captures the conference content and can be used to market your conference for next year’s attendees. From keynote speakers to interviews with the guests.

As an example check the video we produced for LIMS.

Event coverage videos

An event coverage video is a great way to capture the glamour and importance of the special day, whether it is a fashion show, sporting event, opening of a new store, corporate anniversary…. Raw footage shot during the event can be edited into a great event video which can show your followers what it was really like to feel the energy and excitement.

Documenting an event through video is an excellent way of maximizing content and taking full potential of the hard work put into the production of the event.

Business Meetings

People enjoy watching videos as they present easily digestible information in a way that is also entertaining. Demo videos can be powerful during business meetings to support selling points and leave a lasting impression on the customer.

Using videos in business meetings enhances your meeting experience and is a great way to keep attendees attentive and interested in the content being discussed.

Video can’t do your job for you. But it can help humanize you and your company, personalize the sales process, and quickly communicate the value of your product to help close more deals.

Digital Marketing

1- Videos for social media marketing: Social videos are what people want. Social media have become the place people want to watch video. Social media platforms like Facebook, Twitter, YouTube and others are now dominated by videos. So if you aren’t using video in your social media marketing yet, you should be.

Watch this video we produced for Cooling Events that was used on social media to promote the company.

2- Videos for blogs: Embedding videos on your blog posts is a great way to attract readership and conversion. This brings your company’s online presence to a whole new level.

According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.

3- Videos for your website: By embedding a video into your website you are encouraging traffic and audience engagement.

According to Brightcove, the average user spends 105% more time on a website with video.

Watch this video we produced for LeBAM which is currently displayed on their website.

Watch this video we produced for UN Global Compact Network Lebanon (GCNL) which is currently displayed on their home page.

4- Videos for landing pages: Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

A study by Eye view shows that using videos on landing pages can increase conversion by 80%.

5- Videos for email marketing: Using video in your email marketing campaigns makes your emails more stimulating and interactive. Therefore video and email make a great team.

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Corporate Internal Communication

Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization. Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.

Here are major ways to begin using video internally to improve productivity, collaboration and communication:

Staff training videos, check this training safety video we produced for Zerock

Recruitment videos

CEO messages

Company announcements & business updates

Introducing a new product

Induction of new employees

Learn more in our blog post: “Improve your corporate internal communication with video

Conclusion

Videos have the power to grow your business and can be fun to make. There’s no denying that video is the future of how businesses will market themselves as well as how the medium helps streamline processes for productivity and profitability.

The discussion above is a clear testament to this. And now, the question that needs to be asked is, “Are you leveraging the power of video to enhance your business processes?”

If the answer is “No”, then maybe it’s time start exploring what videos can do for you.

Check our website and contact us and we will take your business, brand, event, product, service or cause to the next level.

Boost your social media marketing with VIDEO

 

It’s no secret that video content is on the rise. And any brand that’s not creating video and promoting it on social media is missing out on a huge opportunity.

Therefore, if you have not had the chance to incorporate video into your social media marketing, let me tell you why and how you should get it started, and today!

Since we have many social media platforms out there, I will narrow my discussion to the 3 major ones: Facebook, Twitter and Instagram.

WHY USE VIDEO IN SOCIAL MEDIA MARKETING

Simply because

  • Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects.
  • Videos are a great marketing tool, and social media networks are making it easier than ever to incorporate them into your marketing strategy.
  • Video is becoming a trend in marketing. It is the easiest way to let viewers know about your products and services.
  • It is popular; your customers are watching and sharing tons of social video.
  • Major social media platforms allow you to natively share videos.
  • Customers trust videos more than blocks of text.
  • According to Brightcove, Social Video generates 1200% more shares than text and images combined.
  • One final reason is that your competitors are using video, so in order to stay competitive, you need to stand out and adapt to evolving trends or else you risk falling behind and losing the interest of your target audiences.
  • HOW TO USE VIDEO IN SOCIAL MEDIA MARKETING

    Here are some tips to help you make the most of your social media video marketing:

    1- Go Native: If you want your social videos to reach as many audiences as possible, upload them directly to the chosen platform where you will be sharing. This ensures auto-play when followers scroll through their feeds, giving you the best chance of catching their attention.

    Also, all of the major social platforms have been tweaking their algorithms to ensure that native video content is prioritized over just about anything else. So videos uploaded natively onto the platform perform way better than links to YouTube or similar video platforms.

    2- This is the age of soundless video for Social Media Marketing: Given recent developments on social media platforms, removing the sound from your video-or at least making it non-essential to convey your message- is becoming essential.

    3- Because each social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edit before it can work on Instagram. And you might have to take an entirely different approach to video on Twitter.

    4- Ask people to share your videos: We’re all keenly aware of how powerful social media is. In fact, you likely start and end your day on Instagram, Facebook, or Twitter. That’s why you need to ensure your video can be easily shared on these platforms. Ask your friends, colleagues, industry connections and relatives. Of course asking the contacts who are likely closely connected to your target market is the strategic place to start, but you never know who is connected to who, and a share can go a long way so don’t limit the people you ask.

    5- Social Video has to be short, sweet, and to the point, all while being super shareable. As per length of videos on major social media platforms, Twitter requires that all videos be under two minutes and twenty seconds (which is up from its previous 30 second maximum). Your Instagram video must be between 3 and 60 seconds long, and the maximum length for video on Facebook is 45 minutes.

    6- Feature a video on your Facebook Page: Facebook allows you to feature a video in the “Videos” tab of your Page, which would auto-play. This can be a great way to showcase your best video to those who are interested in watching your videos.

    7- Have a playlist: Just like in a YouTube channel, you can group your Facebook videos into playlists to make it easier for viewer to find videos they want to see. After all, it can be quite frustrating to search through many videos on your page just to find a particular type of video. That’s why playlists can be such a life saver.

    Conclusion

    Social media is always changing, but one of the biggest shifts right now is that all social media channels are taking a more video-first approach to their platforms.

    That being said, video marketing is gaining serious influence in social media, so if you are still on the fence about video marketing, this post should have changed your mind.

    Contact us and let us create the best videos for your social media marketing campaigns.

7 tips for selecting the perfect Voice Over talent for your video

 

When it comes to creating a video, there are few things that you should get right. Although the video visual content and quality are extremely important, the audio (voice over narration and background music) is equally as important because it helps to deliver your message and forms the basis of what will capture the attention of your audience.

I already covered the “background music” part in a previous blog post: 8 tips for selecting the perfect music for your video.

And in this article I will be covering the VOICE OVER part, which is a very important stage in the video production process. Professionalism in this area is essential and today I will give you tips on how to choose the perfect Voice Over artist for your video.

1. Choose VO talents with professional experience

DIY or amateur Voice Overs will never sound as good as professional ones. A professional voice over artist will have the experience needed to get the ‘right’ voice for your video, thus bringing your script to life.

He will also engage your audience with an emotional hook, and will understand the practicalities of fitting the amount of words in your script into the time needed while sounding natural.

Professional voice over artists have mastered the art of speaking to your audience in a manner that they can connect and identify with. You want to get a voice over that exudes confidence, connects with the audience on a personal level and is convincing enough to bring trust and credibility to your video

2. Male or female VO?

The choice of a male or female voice over artist depends on the requirements of the video and on the target audience.

The general rule is that if you’re targeting a predominantly male audience, then a male voice over is best. The same applies for female. For example, if the video will be related to a beauty product, it’s likely that your target market will constitute women and thus the Voice Over artist should be a female. And if the video is about a new sports car, then choose a male voice.

This also applies with age range. Approximate age matching of artist and audience is also a good idea.

Ultimately, focus on your target demographic and stay congruent with your product or message.

3. Do your online search

There are plenty of voice-over websites and platforms out there that make the process of finding a voice actor extremely easy, and from where you can find the right talent for your video. These websites will provide you with complete access to a wide range of voice actors who all have different skills and services.

Go over them and search for talents, and then shortlist the best ones. This will make it possible for you to sift through the large list of actors who are available for work and also fit your criteria.

4. Check the VOs’ portfolio

A good voice over artist should be able to provide you with a range of examples of his previous work. Take a look at the type of work he has done and see whether he can handle a range of different types of voice work.

It is recommended that you put on the headphones and listen carefully to the demos of several VO artists before agreeing to work with one. Make a detailed analysis about each and choose the best talent accordingly.

5. Ask for a custom audition

In order to find out if the talent would be good for your video project, don’t hesitate to ask for a free audition. It pays off at the end as you don’t end up with a voice that might ruin your video project.

6. Share detailed information about your video

The voice actor you choose may not be completely familiar with your company, industry, or audience. So it’s your job to educate him/her. When you reach out to a voice actor, be sure to share as much relevant information as possible about the video project and related issues.

7. Give the VO artist some direction

Before the VO artist records, you should pass on some direction on several issues regarding your video.

In some cases, there could be some difficult words, specific industry terms, some regional pronunciations, and other words in your script, so it is helpful to share a pronunciation. You can do this by providing a recording of someone saying these words, thus to facilitate the job for the VO talent.

In addition to pronunciation, the pace or speed of the recording should be indicated. Do you need a quick, slow or mid-tempo read? If you have a time limit to shoot for, specify it so that the voice over can record accordingly.

Finally, you should indicate what style or type of feel you want for your video. A voice-over gives a video a particular mood, feeling and personality. A good voice actor can give your video the right amount of happiness, energy, enthusiasm, sadness, seriousness or excitement but only a professional can make you feel it.

Conclusion

To sum things up, finding a voice over talent might be easy; but finding the RIGHT VOICE requires much more work. Professional voice actors understand what you require and what your video needs.

Choosing the right voice over actor for your brand and project will provide the right touch of emotion and tone that will help to lift your video to a professional and appealing level.

At Business Motion, we have produced many videos and we have undoubtedly chosen the best voice over artists for them, so we have the experience that you are looking for.

Don’t hesitate to contact us for your next video project, and we will do the whole procedure for you.

Tips to enhance your presentation skills

 

Having presentation skills is very essential and valuable in today’s business world. Regardless if you are making a sale to a potential client, promoting your business at an event, delivering a message to the audience, speaking at a small business conference or building a business relationship, you should have good presentation skills.

Many of you may not be comfortable with delivering a presentation as public speaking can be remarkably nerve-racking. So here are few tips that can help you improve your presentation skills and deliver better presentations.

1. Research and get to know your audience

Your message is only effective if the people on the other side are in the right place to receive it. Therefore, make sure you know what type of audience you’ll be presenting to and adjust the way you deliver information accordingly. For example, your presentation style will be different if your audience are seniors of a business or on the other hand a group of students.

2. Prepare
Regardless of the type of presentation, don’t wait until the last minute to start preparing. Start thinking about the content of your presentation as preparation is a major step you should follow to enhance your presentation skills.

This includes researching your topic, organizing your material and structuring your presentation. Before you do anything, you need to consider the structure of your presentation and make sure that the topics flow well, as poorly prepared presentations often reflect a lack of understanding of the topics.

Remember: You will need to grab the audience’s attention within the first 30 seconds.

3. Practice
Now that you know who your audience is, and after you have prepared all the material, you’ll need to rehearse your presentation multiple times. Do a practice run for a friend or colleague, or try recording your presentation and playing it back to evaluate which areas need work.

4. Keep calm and smile
Being calm just before you start speaking is very important in order to give a convincing presentation. Also make an effort to smile throughout your presentation. Putting on a smile does not only make you more likeable, it makes you healthier and it can greatly improve your mood and definitely helps you feel less nervous.

5. Focus on your audience and interact with them
Don’t spend the presentation staring at your notes or at the screen. It is very important to look at your audience, maintaining eye contact and acknowledging their presence. Doing so helps to maintain the audience’s interest and encourages them to believe that you are genuinely interested in talking to them.

6. Be enthusiastic
For a presentation to be successful, enthusiasm and energy are essential ingredients. Enthusiasm is infectious. If you are passionate and enthusiastic about your presentation, then your audience will instantly engage with you. Your enthusiasm and passion have the power to persuade them to believe in what you are saying.

7. Use visuals and video
Support your presentation with easy-to-understand visuals that don’t take your audience’s attention away from what you’re saying.

Video has also obvious uses in presentations. To make your presentations more compelling, harness the power of the narrative with video. Used well, video can be a very effective and powerful presentation tool and a well-placed video can take your presentation to the next level.

8. Bonus tips

  • During the day of the presentation, always arrive early so you can relax and get adapted to the presentation space and familiarize yourself the audience.
  • Pay attention to your voice, your body, and your attitude.
  • Put away the distractions: Switch off your mobile phone as it’s pretty rude to use your phone during the presentation.

Conclusion
The ability to present your ideas in a clear, confident, and authentic manner can make a huge difference in your business (and personal) success.

Giving a presentation can be tough. But remember that any presentation, no matter how complicated or lengthy, can be delivered in a manner that will make it interesting for your listeners with the above tips.

As I mentioned earlier, videos enhance nearly every presentation. Ready to start using videos in your presentations? We got you covered.

Contact us and let’s discuss your video production needs.

5 reasons to hire a professional video production company

 

You might think that video production is an easy task, but actually video production requires professional equipment, extensive experience, and quality resources to provide a polished end result.

So, whether you need a corporate video, event video, training video, explainer video, info graphic video…., quality video production is vital to communicate effectively with your clients, potential clients, community, employees, or business partners.

That being said, video production is one area in which a qualified company is always preferable. Here are the top 5 reasons you should hire a professional video production company to help with your next video project

1.Knowledge of video marketing strategy

Having great videos are key to successful marketing communication in the 21st century, especially given shifts in consumer behavior and the prevalence of visual culture. But without a solid plan to share your videos through social media and offline channels, your video won’t reach its full potential.

Professional video production companies have in-depth knowledge of developing effective marketing campaigns and producing creative video content for it.

Business Motion’s video marketing services provide you with an effective strategy that ensures your videos receive an optimal number of unique views and are appropriately shared amongst your target audience.

2.Originality and high quality

Professional video production companies are experienced at working with a variety of clients so they know what works for your business and what doesn’t. Knowing the video marketing trends and what is up-to-date in the world of video production, will help them create original, creative and high quality videos for your business.

At Business Motion, our video production portfolio highlights how every video truly gets unique treatment. Different video styles are carefully selected to provide the most engaging and memorable videos for clients in various sectors. From telecom to finance, F&B, construction, healthcare, NGOs, and international organizations, we give your marketing communication a visual voice and eye-catchy identity.

3.Professional equipment

Even the least tech-savvy consumer will notice the difference between an amateur production and a professional production. Therefore you should hire a professional company that has state-of-the-art equipment including high-end cameras, proper lighting equipment and sound equipment, newest software versions, editing equipment and tools that can add a great value to your production.

In this case you will obtain a video that is crisp and clear and ensure that your video stands out amongst your competitors and looks high-end.

Business Motion, has the professional gear to ensure your audio and footage is captured in crystal-clear HD. We merge the latest technology with information analysis, film-making techniques and innovative thinking. This results in excellence and quality that can be seen and is worth sharing.

4.Professional team and Expertise

A video production company hires a range of experienced, professional, and skilled staff members, who have a wide range of specialties designed to make your video production as successful as possible.

At Business Motion, we handpick a team of experts for each unique project. Our video production expertise includes music selection, Voice Over (VO) talent, editing, scriptwriting, conceptualization, and every other detail needed to make outstanding marketing communication. Working as part of your team, Business Motion is built on professionalism.

5.Return on investment

A high-quality crafted video increases the odds of a better ROI and improves your brand’s reputation which allows you to stand out in your industry. Remember, your video is a reflection of your brand. Therefore hiring a video production company will pay off in the end.

The more money you put towards video production, the more money you will make from the success of getting your name out there in a positive way. In sum, the return on investment for a professionally created video generally far outshines the original cost of video production.

As your video production agency, Business Motion creates engaging content, tell stories, and craft immersive videos that will improve your ROI.

Conclusion

If you aren’t valuing video content as a fundamental driver of your marketing success, you have a gaping hole in your strategy. However, if your video isn’t done right, it may end up harming your company’s reputation.

That’s why it’s so important to hire a professional video production company which has the skills, talent, and resources necessary to ensure that your video production meets your specifications, under your budget, and by your deadlines.

Looking to produce a video for your business? Contact us and let us take your business, brand, event, product, service or cause to the next level!!

 

8 reasons why videos go viral

 

Viral videos are videos that become popular (of at least 100,000 views), when a large number of people share it on the Internet by means of social media, video sharing websites, instant messages, email…

Clients working with us like the idea that a video promoting their company will ‘go viral’ and be seen by hundreds and thousands of people, but they don’t realize that there is no recipe for creating a viral video.

That being said, a video is never guaranteed to go viral, but there are definitely things you can do to up your chances of maximizing views on your video.

So here are some of the factors that can affect a video, and cause it to go viral.

1. Content 
Content is the most important thing to make a video go viral. If the content of your video is memorable, people might share it in their circles and even talk about it.
Whatever style or type your video is, the content of the video must be good, and it should arouse interest among the viewers. Ensure your content is targeted, informative, authentic, attractive, easy to understand, sometimes funny and of course not long.

2. Universal appeal
If you want to make your video go viral and be viewed around the world, it’s important not to limit yourself with cultural references. Try to tell universal stories that will appeal to international crowds.

So your video must contain universally felt emotions or situations that can be related to and interpreted the same way across millions of people, regardless of their age, ethnicity, or culture.

3. Element of Surprise or unexpectedness

People are tired of seeing the same things every day. A surprise is a nice, refreshing change of pace to all that monotonous content. In addition, our brains are wired to pay close attention to anything that violates our expectations, so you can make your video stand out but doing something in a surprisingly different way… An intentionally surprising video increases its chance of being shared.

4. Call to Action

Using some form of ‘Call to Action’ within your video will encourage the audience to share the videos with their circle and turn them viral. So always try to give a clear—and simple—call to action that will allow the masses to participate and help spread your video around.

5. Originality

Boring videos don’t go viral. One thing that all viral videos have in common is that they are different — they stand out from the crowd. Originality is one of the key factors of shareability, and shareability is what really makes videos go viral. To put it simply, your video needs to be unique enough to start a conversation, and should do something to distinguish itself from all other videos. YOU HAVE TO BE ORIGINAL.

6. Shock value | WOW factor

Most videos that go viral have some kind of shocking WOW factor. Get out of your comfort zone and do something amazing that impresses the viewers. Make the video shocking and relevant without crossing a line that may offend the customers you want to attract.

7. Promotion

Statistically speaking, very few videos actually go viral. Some don’t get a lot of views simply because they are bad videos. But some high-quality, compelling videos fail because they are not being properly promoted.

Thus you should make sure to promote your video everywhere in order to get as many eyes on it as possible. Distribution channels should include social media, blogs, email

8. High quality production

As a business owner, the video needs to represent your brand and its image. Therefore it is important to work with people who understand the world of video marketing and have track records of success. And here comes the choice of a professional video production company that will produce a neat and high quality video for your business.

Conclusion

Having a piece of content go viral is like winning the Internet’s version of the lottery. But with thousands and even millions of videos published online, no one knows what will go viral and what won’t.

So the worst thing you can do is set out to make the next viral video, because that will take your concentration away from your real message. Instead, you should concentrate on making the best video you possibly can — focus on the factors mentioned above, and with a bit of luck, your video may just go viral.

P.S. None of these guarantee a viral video but it can give you some insight.


So why not contact us and let’s create engaging content, tell stories, and craft immersive videos for your business, and who knows? They might go viral!

8 tips to take your content marketing to the next level

 

In the modern business world, content marketing is an absolute must because good content is one of the main reasons people follow brands.

Every marketer is now contributing to the tsunami of content that’s drowning buyers on a daily basis. So it’s getting harder and harder for your content to get discovered and read. How do you then stand out from the rest of the digital noise?

Content marketing gets stale if you don’t find ways to keep your audience’s attention. That’s why you’ll need to step up your content marketing game and take it to the next level. Here’s how:

1. Develop a content calendar

In order to be a successful content marketer, and in order to attract and build your audience, you need to regularly publish content to keep both existing and new readers coming back to your content marketing hub. But creating new content on a consistent and regular basis is easier said than done. Here comes the importance of a content calendar.

A content calendar is incredibly helpful, and it places all your scheduled posts and activities in one place, so you can create a powerful content strategy. This way, you can plan ahead of time the kind of content you will be posting and when. Remember that in content marketing, consistency is the key.

2. Promote and share your content everywhere

Now that you’ve done the job to build your company’s capacity in content marketing and you’ve stayed current with your current content calendar, and you have a steady flow of high quality content, it’s time to get all your hard work and valuable content in front of your audience.

Therefore you should spend time on the distribution of your content. It is important that you do all you can to promote and share your content. This can be (and should be) done via social media (either organically or through paid ads), blog articles, email newsletters, your website…

The more platforms you share on, the more likely you are to drum up a larger readership.

3. Make it about quality, not quantity

Content, as always, must be engaging and useful and must bring added value into the lives of your potential customers. Don’t just build content for the sake of building content!

Therefore, you should stop trying to win the content marketing game with volume/ quantity. You’re just adding to the content crush, because there is simply so much out there. Instead, you must stand out and that means your content marketing goal should be to create quality content your readers want to read. That will give them a reason to keep coming back for more.

Strive to have something truly insightful, helpful and even controversial, to say from your brand’s unique vantage point.

4. Craft awesome social content

Don’t make what you post on social media an afterthought. Instead, make it part of your content production process.

When you create new content, find ways to tie it to social media. Post it on Facebook, on Twitter, on LinkedIn, on Instagram…. Make sure your content continues to intersect as you create it. Being creative will result in more shares, likes, follows, clicks and reads of your brand content.

5. Update your blog

A blog is the most traditional way to apply your content marketing strategy. But blogging demands lots of energy. You have to choose a topic, outline a post, create a magnetic headline, and actually write the post. If your blog hasn’t seen any activity in the last few weeks, it’s time to update it. Stale blogs fade into extinction quickly.

6. Diversify your content/ Use mixed media

We all love visual content. Visual appeal is important in content marketing since most people tend to get more attracted toward images than big chunks of text. Photos and videos are the most preferred and shared types of content by decision makers.

That said, you should no longer rely exclusively on text or written content. Every blog post / piece of content you write needs to include images, charts, info graphics or videos, to get more of your target audience attracted to your brand content. This draws in visitors and keeps them engaged, which means they stay on the page longer.

In sum, a good and successful content marketing strategy should include many different types of content. Remember that your content can take the form or articles, info graphics, images and videos. Mix it up and keep things fresh.

7. Get mobile friendly

Most marketers know the importance of optimizing content for mobile but few brands are actually doing this. The best content marketing strategy is doomed to fail if it doesn’t take into account the needs of mobile users, so you must act now because mobile strategies and content marketing will only integrate further.

Thus, what you should do is to make sure your website and content are mobile friendly and accessible on all devices, in addition to formatting your content in a way that makes it easy for mobile users to consume.

8. Hire professionals to do the job

Finally, if you want to set up a good content marketing campaign and you are not able to do the job yourself, the best thing that you can do is to hire a professional content creator.

Conclusion

There is no way you can ignore content marketing anymore because it is vital for any business hoping to get noticed.

But remember that content marketing is a process and takes time to give you results. Just put in some dedication, commitment and consistency, and follow the tips above so that you can take your content marketing to the next level.

Contact us and let’s discuss how videos can help you step up your content marketing game.

5 Ways to recycle and repurpose your video content

 

Creating and producing high-quality videos takes a significant amount of time, effort, money, energy, and resources. When video content is created, it’s created for a specific purpose, target audience and distribution. And when finished, your video might have a short lifespan!!

After your video has been completed, you may find that you need to take that content and manipulate it for a new purpose, a new target audience, or a new form of distribution. This is called repurposing video.

Repurposing your video content will help you extend your video’s overall shelf-life and reach. Repurposing is reusing the video or parts of the video in a new way, so it can be utilized across your other marketing channels and campaigns. With some planning and a thoughtful approach, repurposing allows you to tell your video story in dozens of different ways and show it to different audiences.

Here are 5 ways to repurpose your video content in order to get the most from every video project.

1 . Use more distribution channels

First of all, videos are not limited to video platforms like YouTube. Videos can be repurposed into different formats for more solid branding. With that said, there are more ways that you should consider to distribute your existing videos. Other channels include Vimeo, Facebook, Twitter, Instagram and many more!

Take your time to build an audience on every channel you choose, in order to get maximum exposure. By doing so, your audience will be prompted to view and share content related to your brand. HINT: Upload videos natively to each channel and not by posting YouTube links.

In addition to social media, it is also very important to embed videos on your website and blog, use videos in your email marketing campaigns, in corporate internal communication and in business meetings.

SlideShare is also a great place to gain the attention of a B2B audience. Depending on the types of video you’ve got, consider taking content from a few of your videos, and turn them into presentations to upload to SlideShare.

2 . Turn your videos into blog posts 
To boost ROI further, convert your video content into in-depth articles and blog posts. Videos that are at least five minutes long are perfect for repurposing into blog articles. The average 5-minute video contains around 750 words, which is right in line with the average blog post length.

All you have to do is take your handy video transcript, think about what you want to focus on for the blog article, and then edit the content slightly to enhance it and ensure it flows better in a written form.

Bonus Tip: Try to post the video and the related blog article on the same webpage to allow people to choose the format they prefer. This is a good way to reach a broader audience with the same content.

3 . Develop shorter versions of your videos

We are now living in an age of short attention spans. So it’s unlikely that you’ll keep viewers’ attention for several minutes of your video, especially if you’re using social media channels to promote, where short and snappy is generally better.

Therefore if you have some long videos, try breaking them into several shorter video clips or series for sharing on Facebook, Twitter, Instagram and other social media platforms. Making your video into an ongoing series will keep viewers coming back for more and increase engagement.

4 . Transform your videos into other content 
Video is just one medium to communicate your message. You can take the same essential content and transform it into any other form (info graphics, images, podcasts….), which is a useful way to multiply the number of marketing resources you end up with.

Take a few key facts or ideas from your video, and repurpose them into an info graphic. Not only are info graphics visually appealing, they can also give the reader just as much information as your video content piece when done correctly.

In addition to info graphics, you can always pull still images from your videos and use them in other content pieces: on your website, in your social media platforms…

Do you share audio content with your audience, such as through a podcast? If yes, and if the audio from your videos makes sense on its own without the visual component, consider extracting and publishing it standalone on iTunes and other podcast sites.

5 . Consider developing and adding multilingual subtitles 
Even though English is considered the business language for most markets, it would be wise to translate the script of your videos and upload them as subtitles where possible.

By creating multilingual subtitles you can attract non-English speakers. Another plus would be the fact that by translating your video content into the languages that your audience speaks, you will be able to boost the number of views, increase retention, watch time and even search engine rankings.

Conclusion

Video content has become a huge marketing trend over the last few years, and repurposing your video content as mentioned above will save you time and money as you use video marketing for your business, and allows you to extend the value of your investment in video creation.

Nevertheless, note that not every video can be recycled and repurposed. You need to ask yourself about your target audience and the desired achievements before revamping your video content.

Contact us and let’s work together.

 

6 guidelines to choosing a video production company

 

Choosing a video production company for your business’s next video project can be tricky. Given the large number of production companies out there, it is really hard to shortlist and choose the right one that will best suit your requirements, and help you reach your video ambitions.

Every company will claim to offer you the best creative work, but remember, just because a business carries the label of “video production company” does not guarantee quality scriptwriting, conceptualization, editing, music selection.

So here are 6 things for you to consider when choosing a video production company.

1. Make sure to check the company’s portfolio 
Quality of work is the most important factor when deciding which video production company to choose. A professional production company will always have a portfolio and samples of its work available online for you to view and check the quality of their video production.

Always explore the company’s portfolio on its official website and social media platforms to watch their latest video projects, the type of work and the different video styles they’ve done, and analyze accordingly if their video production meets your brand´s needs.

Recent projects deliver an accurate representation of the current equipment and talent they’ll bring to your project, and this way you can ensure the videos they produce meet your standards.

2. Check the client list, reviews and testimonials

A video production company’s client list is usually a good indicator of the breadth and depth of their video marketing work. If the company has worked with various clients from different industries, this is a good indicator.

After checking the client list, read their online reviews and testimonials, which are often the truest way to determine whether or not the company is reputable.

Head to their Google reviews as well as their Facebook page reviews … to find out what their clients really think of them! The feedback from past clients of a video production company can be utilized to check its reliability and gives an essence of their engagement, team work and versatility.

Then go to the company’s testimonials page which are also valuable. Testimonials and case studies are always a good indicator of previous customer satisfaction, especially if they have video testimonials!

3. Is the company anxious about your project?

It is important that the video production company takes genuine interest in your project. You want to feel secure that the company is truly passionate about your video.

The ideal video production company must get to know you and your company, and will take the time meet with you to ask questions about your business, mission, target audience, business goals. This means that they want to make your project as good as possible and will do their best to make your video a success.

4. Know your budget
No matter what your budget is, you’ll always be able to find someone to create videos for you: a college student who performs video production services on his/her own time, or even a beginner company or a professional company that has been doing video production for years.
Just know that the production quality of the above 3 options won’t be the same. So if you have the budget to work with a professional video production company, like anything else, you really get what you pay for. And if you choose the cheaper option, make sure that you are going to sacrifice some quality!

5. Open Communication

If video is a communication tool, then you want to make sure that the video production company knows how to communicate!

The company you choose should be capable of establishing and maintaining fluid communication with you. Make sure they´re capable of keeping an open dialogue with you, guide you through the entire video production process, inform you at every stage of production and give you responses to all your queries.

6. Obtaining a complimentary video consultation is a must

The final thing to consider when choosing a video production company is that obtaining a complimentary consultation is a must. The video production company should immerse itself in your corporate culture and focus on really understanding your objectives, thus recommending the best marketing communication solutions.

As your video production consultant, the company should advise you on whether animation or live action or a mix of genres are best for your goals. It should even empower you with insight into the best ways to distribute your video online so you can reach as many people as possible.

Conclusion

Taking the time to thoughtfully consider your ideal video production company will help you complete your project successfully and avoid a final video that doesn’t accurately represent your brand or tell the right story.

People equate the quality of your business with the quality of your video. Therefore, choosing the right video production company makes a big difference.

At Business Motion, we are specialized in video marketing, video production, and video consultancy, and we understand your needs. We pride ourselves on exceptional customer service that results in high satisfaction rates.

Contact us today if you’d like to discuss an upcoming video project.

 

Inbound Marketing vs. Outbound Marketing

 

Marketing is crucial to the success of each and every company. However, the marketing landscape is rapidly evolving with the advancement of new technologies. Thus it is pivotal that your business evolves with it.

Which type of marketing strategy should you use for your business in order to share your products and services? Inbound or Outbound? Let’s find out below stating the advantages and disadvantages of each strategy.

Pros And Cons Of Inbound And Outbound Marketing

Inbound marketing focuses on “pulling” or attracting a specific target audience towards your company, products and services, by using tactics like content marketing, social media marketing, blogging, email marketing, content creation, search engine optimization (SEO) and VIDEOS for social media, website, blogs…

On the other hand, outbound marketing or traditional marketing, focuses on “pushing” your message out towards a larger volume of less targeted people, and trying to bring their attention to your company and convince them that they need your products and services. Outbound marketing uses traditional marketing tactics like cold calls, direct mail, telemarketing, TV and radio commercials, print advertisements (magazine ads, newspaper ads, flyers, brochures…), outdoor billboards, mass email marketing, event sponsorships and VIDEOS for ads and emails…

Now let’s have a brief of pros and cons of each strategy so that you will be able to choose the best approach for your business.

Pros of Inbound marketing

–         Personal relationship building: The inbound marketer educates, entertains and interacts with the consumer. This marketing approach relies on connecting with the right people at the right time on a more personal level and thus building relationships with your audience.

–         2 way communication: One of the major advantages of Inbound Marketing is that it offers a two way communication, giving you the chance to directly communicate with your customers, while allowing them in turn to openly voice their opinions and engage well with your business, through comments on blogs and conversations on social media…

–         Inbound marketing establishes trust in your brand: It communicates the value of your product while nurturing leads for you rather then annoying them.

–         Ongoing success and results: Inbound marketing efforts last indefinitely. For example, a quality blog will only continue to gain links and traffic as time goes on…

–         Inbound marketing is less intrusive: It tends to be more audience-friendly since it lets your audience seek you out when they need you instead of the other way around.

–         Results are measurable: Inbound marketing is easy to track, as you are able to track where people have come from when they find out about your company, and also tell which channels are working best for you.

Cons of Inbound Marketing

–         Inbound marketing campaigns take time to produce substantial results: So with inbound marketing, you need to be patient and you shouldn’t expect an overnight success. For example, if you are creating a lot of good content, it takes time for Google to index your pages and move you to the top of the rankings.

–         Hard to rise above the noise: With so many businesses using inbound marketing strategy, most marketers find it very competitive to break through major markets.

Pros of Outbound marketing

–         Quick results: With outbound marketing, your results are almost immediate and much faster than inbound marketing. For example, with the right message, ad or offer, leads should begin as soon as your prospects receive your message and respond.

Cons of outbound marketing

–         One and done: Reliance on outbound marketing means that once the advertising stops, or once the cold call ends, so does the attention and sales it generates. So results may stop as soon as you stop marketing and will no longer benefit your business in any way.

–         Outbound marketing is referred to as “interruption marketing” whereby a marketer seeks out the attention of potential customers by interrupting them with billboard ads, TV commercials, cold calls… And as we know today, people are unresponsive to these disruptive tactics, so they tend to skip through commercials, never open direct mail and maybe block telemarketers…

–         Outbound marketing campaigns target large masses of people. Not everyone who engages with those campaigns will be ready to buy, so the quality and number of leads generated can be lower than expected.

–         Outbound marketing is harder to track and less profitable than inbound marketing.

Cost Of Inbound Marketing Vs. Cost Of Outbound Marketing

Simply put, outbound marketing generally costs more than inbound marketing. Consider the elements involved in outbound marketing like printing, mailing material, media advertising costs, banners… and the list goes on.

On the other hand, inbound marketing is less expensive once you have the right people with the right skills handling the activities. So rather than wasting thousands of dollars on direct mail that never gets opened, a TV commercial that never gets seen, and cold calls that never get answered, you could be investing a portion of that budget into inbound campaigns that naturally attract leads. Most platforms for sharing content are free like social media and blogging websites.

Conclusion

While many businesses consider inbound marketing the newest and shiniest tool, outbound marketing is still alive and used by many businesses. Given the low cost and higher return of inbound marketing, businesses are definitely going for it, but we also cannot ignore the power of some outbound methods.

So choosing a marketing strategy that will work for your business depends on the size of your business, goals, budget and the resources. Thus you may end up doing just one type of marketing at a time. However, in some cases it is often the combination of both inbound and outbound strategies that might produce the best results.

Are you utilizing video as part of your marketing strategy?

Contact us now and let’s discuss your next video project.

Written by

Nancy Habeeb Bou Saleh