What are the benefits of Instagram for businesses?

Instagram may not be as popular as other social media giants as Facebook and Twitter regarding its user base, but it’s correct to assume that it has evolved into one of the most effective advertising tools for businesses considering where it was eight years ago. And these new changes are leading big and small brands to realize that they could achieve much more by simply leveraging the tools available on Instagram.

So beyond the user-friendly features that are available on Instagram, how can you use it to advertise your business? How can you increase profits by taking advantage of these highly engaging tools?

While these are highly sensitive questions, there are relevant reasons and desirable benefits why you should start thinking in the direction of moving your business forward with Instagram. Below are some of the benefits of using such a platform for advertising your business:

 

Connecting with customers:

With a large number of users on platforms as Facebook and Twitter, companies are quick to explore these channels as their first means of getting across to their customers. These are platforms that undoubtedly feature a large number of followers, but when it comes to active engagement, the statistics clearly state otherwise.

Perhaps it’s because of the image nature of its content or for some other reason; research statistics indicate that Instagram can offer 100 times engagement compared to what one could have on Twitter.

Know what people like:

Although this may not be so obvious to you, your customers may be helping you do a considerable part of your marketing by sharing photos and discussing your business on Instagram.

This is especially true when your business has a physical location that customers can visit now and then.

For instance, let’s consider a restaurant; people will always share a photo of their most loved dish. With Instagram, it’s easy to share such pictures and even have their locations tagged. This is the fastest way to get the message out.

Hence, if you are following up on the conversation, you would be in pole position to know what your existing and new customers prefer.

Connecting with new audience:

Connecting easily with new photos, new businesses and new people has been one of the selling points of today’s Instagram. One of the ways to exploit this feature is by employing the use of hashtags. Just like what you have on other platforms, whenever someone includes a hashtag in a post, a link is automatically created. And when you follow that link, it’s going to connect you to a page where you can view everything that has been previously shared via that hashtag.

 

As an alternative to hashtags, you could also implement the ‘Discover me’ tab; it is also designed to assist users to connect with content and users that they consider relevant to their goals or objectives.

 

It’s just amazing how social media platforms are helping various brands to climb to the top of their niche. And unsurprisingly, Instagram has been noted as one of the most efficient channels to have customers and potential customers engaged. This is no myth; this is real; you can equally influence your business by taking advantage of the tools available on Instagram.

 

101: Promoting your Event using Social Media

Do you need to spread the buzz about a new event in order to reach the maximum amount of attendees?

Social Media or better known as #social_media_event_marketing will handle this task for you. Especially that Social Media have diverse platforms that include a specific audience each as well as type of content.

Connecting with current and potential customers will allow you to gain more exposure over several platforms.

This 101 guide will help you promote your upcoming events using Social Media.

 

  • Choose your Social Network:

Social Media is spread over several platforms. The most common ones are #Facebook, #Instagram and #LinkedIn.

Facebook is more informative, allows you to obtain more engagement from followers, share event updates and, target your specific #audience.

Instagram is gaining more and more popularity nowadays. Your posts (Videos or Photos) will get more #engagement on Instagram than any other platform.

As for LinkedIn, it’s a #professional_network that helps you share your event’s news and new announcements.

  • Upgrade your Social Profiles:

First things first, start by updating your Social Media profile pages description, Profile Picture, and Cover Photo to promote your event.

Don’t forget to include these three crucial things in your visuals: Location, Date, Time and the fees.

 

  • Choose a #Hashtag for your Event:

Hashtags grew in popularity over the past few years. They are used on many platforms like Facebook, Twitter, Instagram, and YouTube…

When used properly and strategically, hashtags can provide lots of benefits to your Event:

  1. Hashtags make your content discover-able and allow you to find relevant content from other people and businesses.
  2. They can be used to draw the attention of a larger audience
  3. They can help promote your message and boost your social shares.

Click here for more info.

  • Create Facebook event:

Updating your Social Media profile is not enough to promote your event. Facebook offers a very useful feature called “Events” that helps you reach out to a new audience that is interested in a specific event category.

Events on Facebook are better defined than other platforms, they are similar to an e-invitation card. You are able to adjust an event’s timeline depending on the schedule, time, and location.

Other than that, you can invite people and let them choose between: “Interested, Going, and Not going”

You can also share the #event on other social media platforms in order to gain more engagement and gather more responses to the event page.

  • Create engaging content:

Set an overview content plan that includes all the data and information you want to offer to your audience.

Setting a #content_plan doesn’t only include basic information, but it needs to be more creative in order to captivate the audience’s attention. Therefore, it’s necessary for you to use images, raw footage from prior events, animated videos, and behind the scenes teasers. Using unified templates and colors for your posts, help your audience get more familiar with your Event.

If you are looking for more interaction on your Social Networks, don’t be afraid to offer prizes or free access to your event by creating an online Contest.

 

  • Set a Social Media Timeline:

Create a strategic Social Media plan by dividing your posts according to a specific schedule. Note that sharing a bulk of posts in one day and spamming your followers won’t help you increase your audience or get more engagement but it will make them bored and unfollow your page.

Keep your audience eager and wanting more.

  • Collaborate with influencers:

According to studies, over 90% of people trust recommendations from others. This is why you should identify #Influencers that your targeted audience shares brand values with and collaborate with them. This will make your attendees’ base increase tremendously.

  • Use Paid Social Media Ads:

Getting organic leads by using personalized content and SEO keywords is not enough for promoting your event especially if your profiles are newly active on Social Media.

Therefore, some platforms like Instagram and Facebook help you get more exposure and reach out to new audiences by #paid_ads.

Paid ads consist of #promoting your Facebook page, event page, Instagram and Facebook posts, and creating an #Ad. It all depends on the type of response you are looking for.

Boosted posts are typically to achieve audience engagement such as post likes, shares, and comments.

Facebook ads offer the greatest number of options for advertisers for their posts including gaining likes, clicks to their website, app installs, app engagement, website conversions, event responses, offers, video views, an optional call to action button & local awareness.

 

  • Go Live:

Live streaming videos during the event keeps your audience engaged, especially when the content is of great importance. It’s a versatile tool for promoting any event. Above all, it is very profitable.

#Social_Media is with no doubt, a very powerful tool to use nowadays for promoting any upcoming #Event.

 

5 CONTENT MARKETING TRENDS THAT ARE CHANGING THE WORLD IN 2018

Today, Social Media has become a platform for a total transformation of one’s business; but only a few establishments tap into this hidden goldmine. Moreover, those that see a way through this have no clue about what to offer to bring in their target customers into their base.

In 2018, Content Marketing has become the number one efficient Marketing form that focuses on creating, publishing and disturbing valuable content to a targeted audience.

Consumers have become more demanding. It is getting harder by the day to direct a majority of them to your platform. Hence, there is the need to apply the right contents.

Here are five new Content Marketing trends that are changing the world in 2018.

 

1- Videos and Live Streaming:

Websites using good video marketing strategies increase their chances of being ranked on the 1st page of Google by 53 times.

Videos and live streaming keep your customers profoundly engaged, especially when the contents are of great importance. It is a versatile tool for marketing any product and/or service. Above all, it is very profitable.

 

2- Artificial Intelligence

Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans (SIRI, Self-driving cars).

AI is progressing rapidly; More than half of marketers currently use it, and an additional 27% are expected to incorporate this technology by 2019 in order to gain more engagement.

Being similar to human beings, AI should address customer’s needs and adapt to them.

 

3- Transparency:

Never stop building your audience and gaining their trust. Honesty/ Transparency is a major trend in marketing nowadays. Consumers like to know the pros and cons of the service or the product you are selling, this transparency between the parties lead to trust and therefore increases sales prospecting.

 

4- Personalized Content:

For a business to thrive, they need to make each customer feel comfortable. The best way to do such is by delivering personalized contents.

The more you know about your customers, the more personalized messages you can deliver. By making content easy to understand and approachable, we can capture mindshare.

Customers use social media to do their primary research and make important buying decisions, so it’s important to reach out to them through these channels.

 

5- Influencer Marketing:

According to studies, over 90% of people trust recommendations from an individual.

Influencer marketing is very convincing. It is only viable when you offer the exact product and services they need. This one of a kind relationship has been trending and still in the game.

Identify influencers with whom you share the same brand values and audience, and collaborate with them. You will not imagine how immense your customer base will increase.

5 Fatal Digital Marketing Mistakes

The concept of digital marketing is no longer a new subject in the marketing front for so many companies. However, while only a handful of these companies seem to be making the most of digital marketing, an opposing group cannot help but watch their profits spiral down for obvious reasons.

The digital marketing atmosphere can be an unforgiving space when you are not learning from the mistakes of the past. So, if you belong to the struggling group of marketers, here are five fatal digital marketing mistakes you should be watching out for as you begin your next campaign.

 

Mistake #1: Not measuring Marketing goals

This is about the fastest way to send a brand plunging to its untimely death. Running any business without clearly defined goals can be likened to chasing shadows. You need to have your objectives spelled out in black and white.

As such, with a regular assessment of your goals and achievements, you can easily tell if your marketing strategies are as effective as expected, or if they would need some more fine-tuning.

Mistake #2: Choosing the wrong Keywords

Digital marketing has gone beyond focusing all your resources and marketing strategies on your products alone. Inexperienced marketers don’t pay as much attention to priorities like search engines and how they can influence their marketing, and they surely do pay the ugly price eventually. You need to pay special attention to how you use keywords if you want to get across to as many customers out there.

With the right keywords, search engines would be doing a huge favor by floating your brand to the ends of the consumer community. Google AdWords, Google TrendsSEMrush are some of the tools that can help you optimize your marketing strategy via keyword usage.

 

Mistake #3: Not monitoring Google Trends

It is often stated that The Trend Is Your Friend in digital marketing. Tracking how your brand is faring in the consumers’ community is crucial in any company’s success. Google Trends help you keep a close tab on how consumers are relating to your brand.

Google Trends avails you with a parameter like Search Volume Index that gives you an overview of when consumers are mostly interested in searching for your brand or keywords. With such information, you can develop better campaigns that will be most suitable for a specific audience at a specific time.

 

Mistake #4: Not Buying Traffic

You stand a fantastic chance of having a higher conversion rate when there is a considerable amount of traffic pouring into your website. Nevertheless, a lot of companies still struggle with generating the right amount of traffic to their sites because of their sole reliance on methods like SEO and content creation only. Make no mistake these methods are equally valid. But then, you don’t want to put all your eggs in one basket.

There is a need for you to extend your tentacles by taking advantage of paid traffic. Paid traffic works like a charm. With paid traffic, your brand is almost traveling at the speed of light. It gives you the opportunity of linking up with more prospects in the consumer world without you having to do too much in the process.

 

Mistake #5: Not tracking the campaign

When it comes to succeeding in your digital marketing endeavors, every single detail is considered relevant. You need to constantly evaluate your campaign if you want your returns to consistently be on the increase.

The knowledge of analytics helps you to know where your most significant source of traffic is coming from. You need to be up to date with every activity that takes place on your website. That means you can engage the use of KPIs (Key Performance Indicators) to enable you make intelligent decisions that are purely data-driven. There is bound to be an improvement in market performance whenever critical decisions are based on data insight.

Explainer videos: 6 types of animation styles

 

Nowadays, there are lots of style options available to choose from when producing a video. Every business situation is unique, so choosing the right format can be a tricky task and often rests upon understanding which one best aligns with your needs and objectives. First you have to choose whether to make a live action or an animated video.

So once you decide on animation, there are also different types that you should choose from. Animated videos have become one of the most powerful tools for your marketing endeavors. Animation is the process of creating the illusion of movement by showing series of still pictures in rapid succession.

Let me give you an idea about some types of animation styles for your next video projects. Here we go!

1- Whiteboard Animation

This style of animation is one of the most popular. It is all about simple illustrations which are drawn in black and white on a whiteboard. You can tell your story with hand drawn images on a clean white surface that will supplement the information you are trying to communicate.

These videos are excellent for explaining dense or complex information and technical jargon in a straightforward way.

Whiteboard animations have a simplistic feel and minimalistic design which allows the viewer to concentrate on the content and understand even the most complicated ideas, thus they offer the benefit of being to the point.

These videos are ideal for IT solutions, tech startups, educational purposes and are also best for healthcare and pharmaceutical companies to explain new medications, surgical advancements, and patient portal information.

Here’s an example of a whiteboard animated video we produced for Agile.

2- Screencast Animation

A screencast is a digital video recording that captures actions taking place on a computer or mobile screen, showing the changes over time that you would see if you were watching the screen itself. It often includes a voice-over which narrates what is being explained on screen, thus placing your audience directly in front of the information you want to convey.

Screencast videos are effective instructional tools for educating customers or employees. They are useful for explaining tutorials, demonstrating how to use operating systems and website features. If your product is a complex software, platform or a mobile app, you can benefit from this style to showcase how it works, step-by-step.

Here’s an example of a screencast animated video we produced for the Lebanese Ministry of Finance.

3- Animated Info graphics

Infographic videos are visual representations of complex information are created by combining various animations to create an informational video which helps explain data in a clear and engaging way and aims at improving the viewers’ perspective on the subject matter.

These videos aim to explain, educate or inform based on a script. They usually include numbers, graphs, charts, histograms, diagrams, and mind maps. Having all this information animated is very helpful in avoiding putting the viewer to sleep while reading through the data.

Animated infographics are an effective tool for communication. This style is great for statistically based information and best when you’ve got a lot of detail to get through in a short amount of time, or when you have a complicated topic you need to explain simply.

Infographic videos are often components for business intelligence software. They help people understand information, for they are a visual representation of data.

Here’s an example of an info graphic video we produced for Medica.

4- 2D Animation

2D animation is one of the most popular and broadly used techniques. 2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left, and right. They do not appear to move toward or away from the viewer, as they would in 3D animation.

2D animation uses vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects, and Encore.

2D animation provides the most possibilities based on colors and characters that can be used and gives you the most control over your video. They aren’t perfect for every situation, but for most businesses and scenarios, 2D animation is the way to go. It gives you a lot of options and flexibility which is why they end up being so popular.

Here’s an example of 2D animated video we produced for Cooling Events.

5- 2.5D Animation

2.5D animation, as the name suggests, lies somewhere between the 2D and 3D space. 2.5D animation is a 2D animation drawn into a 3-D space as it involves the motion of 2D-animated object in a 3-D space.

2.5D animation creates an eye-catching sense of depth. This animation technique simulates a 3D environment. The object layering makes the whole video appear more sophisticated and fluid. It’s like looking to cutouts moving in a 3D-like space, even when all of the elements are designed in 2D. This is a great alternative for companies with a limited budget that want to look top-notch but can’t afford the price that comes with 3D techniques.

Here’s an example of a 2.5D animated video we produced for UNDP Lebanon.

6- Motion Graphics

Motion Graphics is the animation style that uses shapes and text and brings still graphics to life with animation, visual effects and other cinematic techniques. So just as the name suggests, this video animation style conveys an explanation through simple animated graphics.

Motion graphic videos are colorful, fresh, dynamic and to-the-point, and straightforward in presenting facts. Unlike the other types it is not character or story driven. It’s the art of creatively moving graphic elements, shapes, logos or texts, usually for commercial or promotional purposes.

Final Thoughts

Your choice of animation style says a lot about your brand and your message, and depends on many factors such as the complexity of the topic, key message of the video, target audience, and video marketing goals.

Not sure which animation type is right for you?

Contact us

Video is transforming the travel and tourism industry

 

If there is any industry practically made for video marketing, it is travel and tourism. In recent years, this industry has embraced the power of video in order to reach new customers and deepen relationships with existing ones. Airlines, hotels, travel agents, and all companies operating within this sector are all recognizing the importance of video as a marketing channel that brings all areas of travel to life.

Travel is a very personal decision and experience, and involves several stages: deciding where to travel and what activities they will do at the destination, what kind of trip it will be, which airline to use, in which hotel they will stay.

And people planning to travel watch videos during all the above stages. Video content gives users a glimpse of what that experience will provide. Now let’s see how the travel and tourism industry is using videos.

Destination Videos

In the past, telling a destination’s story through video was a good idea. Today, it’s necessary. Here’s why:

  • 65% of travelers watch videos when thinking about choosing a travel destination.
  • 63% of travelers watch videos when looking for ideas for activities at a particular destination.

Cities and travel destinations have been turning to video to boost tourism. Tourist destination videos are used to show off the beauty of a country and get people interested in visiting it and wanting to book a trip immediately.

These videos show the absolute best in that destination, which activities can be done there, helpful tips about getting around, fun facts, beautiful natural environments, the countries art and entertainment offerings, and local-only secrets.

Here is an example of a great destination video

 

Airlines And Video Marketing

Airlines are among the most successful users of video marketing in the travel business. With online video there is a lot of opportunity to engage the passengers before, during and after travel. Video topics could be: new destination videos, milestone videos, inaugural flight videos, videos about online booking if available, recruitment videos, aircraft videos, first class/ business class/ economy class videos, videos about in-flight entertainment, new services videos. The list is endless. In addition to the above, the most widely used videos are in-flight safety videos that actually get people to pay attention to the boring-but-important safety briefing. Safety videos serve two purposes: to inform the passengers while keeping them engaged and entertained, and also as an excellent video marketing tool for the airline as they become offline a vehicle for heightened brand visibility as the content spreads across social media.

Hotels And Video Marketing

Getting guests through your hotel door can be challenging. But what if you could show them exactly what to expect when they choose to stay with you? Enter the power of video.

Travelers love to find inspiration in video and they see it as a more trustworthy source to ignite their trip planning. More and more people are viewing travel-related videos before deciding what their next travel adventure will involve. Therefore, hotels have even more reason than other industries to invest in video marketing.

Videos could be about the hotel, its services, its restaurants, its rooms and much more. You can showcase the beauty of your lodgings, location, and the surroundings; you can give viewers a personal tour of the pool, guest rooms, lobby, fitness center…Let them see it all through video. This will provide them a view into how it feels to stay at your hotel, what experiences they can have, how comfortable they will be, and how they can spend their time.

Thus, video marketing is the next big thing for hospitality marketing. With a good strategy in place, hoteliers can bring significant profit to their hotel. Since the popularity of videos will increase in the future, you should start developing your own video marketing strategy.

CONCLUSION

The whole online world is moving toward videos. It’s time to get on the bandwagon.

Video offers travel and tourism brands a huge opportunity to raise brand awareness and increase sales across the user journey. Ensure that you are focused at each part of the journey, integrate video with your other channels, analyze and improve.

Are you ready to start using video for your business? Contact us

Invest in Email Marketing; you will not regret it

 

It might seem that social media is where everything’s happening online these days, but the truth is that EMAIL is bigger than ever.

Email Marketing is a type of direct marketing that involves the use of email to develop relationships with prospects, customers and partners alike. You can use it to invite people to visit your website, announce your company news, send holiday greetings, promote coming events…

Email is huge. According to Statista, more than 269 billion emails were sent and received every day in 2017. Moreover, studies have consistently shown that email remains the preferred form of communication between businesses and their customers.

Still not convinced to invest in Email Marketing? Consider the following benefits:

1- Email Marketing generates the highest ROI

Since the cost of using email marketing campaigns is negligible and the results are highly favorable, it is a cost effective tool and the most preferred means of marketing.

Thus, of all marketing channels, email typically has the best ROI and is an essential component to any good, comprehensive digital plan. The Direct Marketing Association says that email marketing can have an ROI of up to 4000%. In addition, a report by EmailExpert found that for every $1 invested in email marketing, you are expected to make $44.25 back.

2- Email Marketing is measurable

Email marketing possesses an inherent capacity for robust measurement. Email marketing platforms provide a wealth of valuable data and analytical information that give you insights into the effectiveness of your campaigns.

For example, when you use inexpensive email marketing software like MailChimp, you can easily measure the most important metrics like:

• Open Rates (Who opened your email)

• Click-through Rates (Which links were clicked)

• Unsubscribe Rate (How many people unsubscribed)

In addition, if you have included an embedded video, referral traffic to that video can indicate what percentage of recipients viewed your content.

The list goes on but one thing is sure: Using these metrics, analytics and insights, you will be able to test your marketing messages and you can always work on improving your campaigns by maybe changing the subject lines, the call to action, the message itself, the sending date etc…

3- Email Marketing delivers personalized and relevant messages

Today’s consumers are bombarded with marketing messages, and they tend to respond best to those that are personalized and relevant.

Personalization is becoming key for successful marketing, and Email lets you be highly personable. Unlike cold calls and direct mail where you have the same static content for every customer, email lets you customize messages easier and increase the chances of turning leads into customers. For example, you can simply send a personalized email with your user’s name.

In addition to personalization, Email segmentation allows you to be hyper-targeted with your communications where you will be sending the right message to the right person. For example, you can segment your customer contacts list into smaller lists based on their demographics, interests, location or any other data,. Then you can send relevant messages, offers and content to that audience. This ensures the content you send is relevant to every individual recipient.

4- Email Marketing is essential for reaching mobile consumers

Email has also become a huge part of the mobile environment. With mobile usage growing every day, more and more people are viewing your email campaigns on mobile devices (nearly two-thirds of all emails being opened on a mobile device).

Hence email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology in order to engage with your customers via their mobile device, which they simply cannot live without.

But note that your Email Marketing campaigns should be optimized for the Mobile Era (by keeping a simple design, optimizing your text, limiting your images, using CTA buttons…), as this could lead to a significant increase in opens and click-through rates that drives results for your business.

5- Email Marketing fosters relationships, trust and loyalty

Email Marketing is a great way to facilitate the development of strong one-on-one customer relationships.

By creating and delivering consistent, engaging and interesting newsletters and Emails that add value to your customers, people will trust and respect you and your company over time. And consumers buy from those they trust, so they will automatically be loyal to your company

6- Email Marketing is simple and easy to use

It is very quick and simple to run an Email Marketing campaign to reach your current and potential customers right in their inbox. It is also much easier than other more traditional marketing campaigns.

Anyone can do Email marketing anytime, as it doesn’t need effort, a huge team and any specific technical skills to get started and create a successful campaign.

Conclusion

Email marketing deserves a serious and educated look, and is difficult to ignore. It simply works great and drives powerful returns. Businesses, large and small who aren’t using Email Marketing, run the risk of missing out on a valuable and effective marketing tool.

Therefore, it is time for you to start taking advantage of the many benefits of this very powerful tool. Just take some time to learn the essentials of Email Marketing and implement it in your business for the growth and success.

FINAL NOTE: Using VIDEO in your email marketing campaigns makes your emails more stimulating and interactive.

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Therefore video and email make a great team.

CONTACT US and let’s create great videos for your email marketing campaigns

How to align teams to achieve video production success

 

Embracing video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, there are many things and factors to think and worry about in the video production process: purpose of the video, script, storyboard, style, tone, shooting locations, length… And here comes the different opinions of the key stakeholders who are involved.

This issue will make the video production process longer and more complex for the video production company which will be struggling with different points of view from the client side.

That’s why having an aligned team is the key to successful video production. So before writing a single line, drawing a single frame or shooting a single scene, the video production team and the client’s team must be aligned and should have clarity on all the aspects of the video production process.

So how to achieve alignment? Here are few ways to get started:

1- Responsibilities of the client

Setting up a like-minded team is a crucial aspect not only for the production team but also for the client.

We’ve encountered many times in video the production process when the client changed their mind about certain issues like the shoot, script, style etc, and say they will get back later. This is very inconvenient and will cost time and money!

That’s why the client must set and determine expectations internally before passing anything on to the production company. For example, regarding the purpose of the video, let’s say the marketing team wants to use the video to sell more products, and the HR department wants to use the video to train new employees, and the CEO wants a corporate documentary, this discussion needs to take place before contacting the video production team.

There is nothing worse than having several sets of opinions and in this case nothing will be accomplished on time.

2- Create a “Do” and “Don’t” list

Basically, the core team will have a list that coincides with the core objective. This list will include the things that are beyond the main goal that should be in the video like the style (animation, live action or mix), call to action… and the things that should not be there.

This list will help the production team design the video and know what to include and what to avoid. It also leaves some space open for being creative.

3- Embrace the right people

The smaller the team, the easier it is to get into alignment. So it would be great if you can keep the team of decision makers to three or four. The more people involved, the more difficult it would be to get quick decisions.

In addition to including the lowest number of people, be sure also they are the right ones so that you can get a high quality end video.

4- Nominate someone with the final decision

No matter how much preparation you put into having a perfectly aligned team, conflicts or confusion may happen as there are going to be some decisions that not everyone agrees on.

This is why it is important to appoint someone to have the final-say. This person can go back to the essential objective and make a decision. This can save you time in the long run, and keep things moving and thus avoiding costly delays.

Conclusion

Aligning teams is very important in order to achieve video success. It is helpful for both the client and video production company, so that the production comes in on time and on budget thus getting a final VIDEO that everyone is happy with.

At the end of the day, communication is key. Therefore make sure everyone is on the same page with all the information they need to accomplish their roles.

At Business Motion, maintaining open communication with our clients are the building blocks for our creativity and inspiration. So why not contact us and we will get your business moving with video.

The Do’s and Don’ts for using Hashtags (#)

 

Hashtags grew in popularity over the past few years. They are used all the time and on many platforms like Facebook, Twitter, Instagram, YouTube… However not everyone knows how to use hashtags properly for better-targeted marketing campaigns.

When used properly and strategically, hashtags can provide lots of benefits to your business:

  • Hashtags make your own content discoverable and allows you to find relevant content from other people and businesses.
  • They can be used to get your content in front of a bigger audience.
  • They can help increase the visibility of your messages and boost your social shares.
  • They can raise awareness about you brand, and boost your SEO.However, when used inappropriately, hashtags can negatively impact your credibility on social media, and will have a bad impact on your engagement. So here are few do’s and don’ts that you should follow in order to use hashtags successfully on your social media profiles.

    1-Capitalize The First Letter Of Each Word

    If you are using several words for a single hashtag, the letters can become difficult to skim through so it is better to capitalize the first letter of each word. This way it will be easier to distinguish each word and read at a glance.

    Hashtags are not case sensitive, so when you merge multiple words together in your hashtag, differentiate them by capitalizing the first letter of each word.

    2-Create Your Branded Hashtags

    Besides using popular and relevant hashtags, there are times when you might want to create and use your own hashtag.

    A branded hashtag is a hashtag you create specifically for your brand. It could be the name of your brand, your company’s slogan, name of a specific product, or maybe a campaign specific hashtag. These can be used for general branding, events, promotions, competitions or other marketing campaigns.

    In order for them to resonate with your audience, branded hashtags must be memorable, unique and relevant.

    3-Monitor Hashtag Trends

    There are many hashtags that are trending on social media. This is a great opportunity for your business to take advantage of these trending hashtags and get in on the conversation.

    Trending hashtags are a great opportunity to expand the reach of your business, promote your brand and reach new leads.

    However you should always make sure you know exactly what trending hashtags are about before you try to jump on board of a trend.

    4- Research A Hashtag Before Using Or Creating One

    As with all things in marketing, you should do a little research on hashtags before you go throwing them into every social media post you publish for your business.

    Researching hashtags helps you find out the kinds of posts and people who are posting with that hashtag to make sure it is a relevant audience. In addition researching helps you make sure that you are using the correct one.

    Ideally, you want to find a hashtag that has a balance of being used frequently, but is still focused on the subject matter that relates to you and your business.

    5- Don’t Use Spaces, Punctuation Or Special Characters

    A hashtag gets cut off with the first space or punctuation that follows it, and your social networks will only recognize the first word. So don’t put punctuation in the middle of a hashtag.

    6- Don’t Overuse Hashtags

    Including too many hashtags and just throwing them in your social media posts with no context will make you look spammy and unprofessional to your followers. Additionally, they can be confusing, annoying and this gives a bad impression to your audience as well.

    The key is to use hashtags sparingly and only when they add value. Therefore use hashtags in moderation. Just focus on a limited number and include them with respect to their relevance and only when they are absolutely necessary.

    Relevance is far more important than quantity when it comes to hashtags.

    CONCLUSION

    Hashtags are the new trend and a great way to take your social media marketing to the next level. They are a neat tool to allow people to filter through millions of posts every day.

    So get started and wherever you use hashtags, you will learn with time what works and what doesn’t for your business in order to get your hashtag strategy on track.

6 Video Marketing best practices

 

In the past years, the video boom has been simply phenomenal. In fact video is becoming the big marketing tactic and video content is officially here to take over the digital landscape.

So why aren’t you using video? You might say: “Video is too complicated.” “It’s out of my budget.” “It’s not relevant to our market.” But you are wrong….Video is for everyone. Your competitors are using video marketing and so should you.

In addition, videos are everywhere these days. Remember that more and more companies (even the small ones) are turning to videos for their messages. Restaurants, hospitals, car dealerships, etc… are all using video marketing.

For this reason, you should set video as a priority and start including it in your marketing mix. But how can you make the most of it?

Video Marketing Best Practices

1- Videos should be used inside your enterprise

In addition to using outward-facing videos, you should not forget the fact that video is just as effective when used within the organization. Internal audiences are very important and many types of videos can be used internally to improve productivity, collaboration and communication.

Learn more in one of our previous blog article about how to “Improve your corporate internal communication with video”, where you can find out that it’s worth considering video as a viable long-term solution for your internal communications.

2- More videos will be designed to play without sound

Given recent developments on social media platforms, removing the sound from your videos- or at least making it non-essential to convey your message- is becoming essential. Most videos on Facebook for example are played without sound, which presents a challenge for video marketers.

Therefore, if you want your videos to succeed, it’s important to use captions and on-screen graphics to grab your viewers by the eyeballs and communicate your message — even without sound. In addition, you might also consider implementing video transcripts to adapt to the current audience’s behavior. With an accurate transcript your video will also reach a better rank in Google.

3- Videos should be aligned to the buyer’s journey

People expect to find valuable information before making a purchase. Your videos can provide them with this information and help nurture them through the Buyer’s Journey and through your Sales Funnel.

Hence, the best video marketing strategy starts with a long term vision in mind, which is leading your customers with an assortment of videos throughout their buyer’s journey.

However, different videos perform differently throughout the sales funnel. That’s why it is important to choose the right type of video content for each stage of the funnel. Hence, for top of funnel (awareness stage), you can use educational videos and branded videos…, for middle of funnel (consideration stage), use product videos and explainer videos…, and for bottom of funnel (decision stage) use about us videos and testimonial videos…

But you should note that all videos should feature high quality content regardless of their type or where they fit into your sales funnel.

4- Repurpose your video content

After your video has been completed, you may find that you need to take that content and manipulate it for a new purpose, a new target audience, or a new form of distribution. This is called repurposing.

Repurposing your video content will save you time and money as you use video marketing for your business, and allows you to extend the value of your investment in video creation.

All the great videos you have produced can lead to other outstanding marketing material. Learn more about how you can repurpose your video content in our blog article: “5 ways to recycle and repurpose your video content”.

5- Start using videos in your email marketing campaigns

Video and email make a great team. Incorporating video in your email marketing campaigns makes your emails more stimulating and interactive.

To convince you more, look at these statistics:

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

In addition, using the word “VIDEO” in the subject line of an email can increase open rates by 19%.

So given those compelling stats, you should start using videos in your emails to drive awesome results.

6- Going viral shouldn’t be the main goal of your video

Your videos don’t need to go viral in order to matter. Just create a high-quality video and cater to your target audience, because viral videos don’t make a long term impact, the way a targeted campaign does.

Additionally people tend to forget viral videos quickly.

So in order to get the most of your video marketing, focus on achieving a realistic goal rather than making “viral” the primary goal. So think about seeking prospects, leads and sales instead of seeking TRAFFIC.

Conclusion

The future of marketing has a play button on it. Video is a valuable marketing tool and one that shows no signs of slowing down.

So think of using video marketing wisely and follow the above tips that will help you as you plan and create your own video content.

Contact us to collaborate on your next video project.