Importance of using short video presentations when you pitch your project

We binge watch on Netflix for the better part of the day or spend a couple of hours streaming through the stuff we like on Instagram and YouTube. The point is, videos are taking over the world. Even the corporate world is transitioning from the traditional methods of advertising to social media marketing, e-commerce and other forms of digital selling. Industry leaders from large corporate bodies execute meetings, training and conduct product releases through Skype, Webinars, Vlogging, sales promo videos, and other online collaborative services.

It is not so uncommon to find yourself yawning or dozing off a few minutes into a text slides PowerPoint presentation. As human beings, we are naturally wired to have short attention spans. Think about a scenario where you are expounding on the finer details of your project only to notice that half of your audience is not paying attention. They are likely not to buy into your ideas. Your project is one of the many milestones that act as the building blocks of your life. It is for this reason that we recommend the incorporation of short videos in your PowerPoint presentation if you are serious about getting more conversions.

People love videos by default. The probability of having a video fan in the midst of your target audience is absolutely one. The chief reason why it is beneficial to adopt the use of short videos in your presentation is the fact that it captures the attention of the audience all through the session. People often get glued to the screens subconsciously. Words and pictures in motion portray two mental representations of an explanation that connects with the audience more naturally. Your demonstration videos need to be short, precise and should prioritize the critical content. Long videos consume time and drain energy, something that would shy off your potential subscribers.

Videos are a persuasive presentation tool. Tubular Insights reports that 64% of consumers purchase after watching branded social videos. Video clips convey emotions to people essentially because it utilizes the verbal and visual modes. The information communicated provokes an emotional response and the best part about it is that the heightened level of connection increases the purchase intent among the audience.

The monotony in the text slides through a PowerPoint presentation is the main reason people lose focus in a session. Videos are more fun and engaging. It is one of the most powerful corporate communications as people like to watch casual and authentic stuff.

The current corporate world as per the latest statistics indicates that only 4% of their population use short video presentations. That means not many people are using the tool, a fact that makes it a Blue Ocean and so adopting it earns your presentation a one of a kind reputation. Instilling some sense of humor among the audience is possible with the use of short videos in your performance. Since time immemorial, humor has been a vital ingredient in keeping healthy relationships. And people who laugh at your jokes are more likely to reciprocate back, they feel the pressure to repay.

Memory retention is another indispensable factor when considering why it is essential to use a short video presentation. Photographic memories are more likely to last longer in the minds of viewers. Research shows that 80% of the people can maintain a memory of visual scenes for long periods of time as opposed to memorizing texts which can be done by a smaller percentage of only 20%. People are unlikely to forget the details of your project when presented to them in a video, and even the technical concepts can be sufficiently illustrated by using animations. There is the need for more adoption and utilization of videos in business and the modern world.

This is how Smartphones are making us less smart

Years ago, smoking breaks were considered as the number one problem at workplaces and the main factor of non-productivity.  According to a previous study, cigarette breaks add up to a week off of work every year,

Internet has been around for 25 years, and with the rise of smartphones, the era of the smoking breaks dilemma has ended, only to be replaced by this toxic misused combination: Internet + Smartphones.

72% of smartphone users check their phones at least hourly, whether they are at a business meeting, having lunch or in front of their desktop working. It came to a point, that, if you think of it deeply, humans started to treat these devices as if they were their own babies, and they need to check on them every now and then.

From stream notifications, status updates, business emails, etc. there is the fear of missing out the influx of information flowing constantly.

Phones connect us to the internet and many other valuable services, and it is undeniable that notifications grab our attention. In fact, the color Red assimilated to a pop up notification on our phones, stimulates excitements to the brain.

Study shows, the mere presence of a phone in your workplace can affect your cognitive ability, while we just can’t imagine our lives without those technologies.

If you misuse your phone, you will get less engaged at work. This will lower your productivity and affect, in a negative way, your functionality in the eye of your employers.

It takes 25 min for you to return to your focus on a task after a distraction. So imagine that, by checking your mobile phone once an hour during work time, you will be spending at least 3 hours a day trying to recharge your brain power.

Therefore, and to avoid any kind of distractions, some companies set out some clearly defined rules to restrict the misuse of smartphones during work time, known as “personal device policy.”

Employees and managers are required to read and sign these documents; disciplinary action should be enforced when they fail to adhere to the rules.

For example, employees can benefit from using cell phones as follows:

  • To make business calls.
  • To check important messages or emails
  • To make brief personal calls away from the working space of colleagues.

They can use their phones freely during lunch breaks.

 

Employees are not allowed to:

  • Play games on their cell phone during work hours.
  • Use their device in an area where cell use is explicitly prohibited (e.g., some courthouses, laboratories, meetings).
  • Disturb colleagues by speaking on their phone for personal reasons during work hours.

 

Smartphones literally sat on the throne of the number one distraction at work. It is important for you to know, that what’s on your phone can wait until later.

Rarely are the urgent notifications that should interrupt your work or social life.

 

14 video marketing statistics you need to know about in 2019!

The future of marketing has a play button on it. There is no doubt that video became a valuable marketing tool and one that shows no signs of slowing down.

Your competitors have begun to create more video content. So, you need to create better, more helpful content to stand out among them.

In fact, video is becoming one of the biggest marketing tactics, and video content is officially here to take over the digital landscape.

Below, you will find 14 video marketing statistics covering the multiple goals that interest every marketer.

Online Platforms:

  • 86% of businesses use video on their website, and 77% use video on social media.
  • 60% of businesses are now using video on landing pages.
  • 46% of businesses are using video in email.
  • 76% of businesses using video marketing, reported an increase in traffic due to video. Video helps people stay on sites longer and more engaged.
  • Video marketers get 66% more qualified leads per year.
  • Almost 5 billion videos are watched on YouTube every single day!
  • Video ads of brands on social media are the number 1 way that helped consumers find out about brands.

Types of videos:

Product videos, demos, and explainers are the most common videos produced.

  • 63% Product videos
  • 59% Demo videos
  • 54% Explainer videos
  • 30-second ads have a 30% higher view-through rate (VTR) than 15-second ads.

Customers:

  • 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
  • 90% of customers admit video helps them make buying decisions.
  • 64% of customers say that seeing a video makes them more likely to buy.

Contact us to collaborate on your next video project.

The Relevance of a Two-Way Conversation in Social Media Marketing

Since the dawn of the 21st century, companies and brands have been exploring various options for interacting with potential customers, leads and customers in the best possible way. And thankfully, social media marketing seems to have provided the perfect platform for achieving this goal.

Social media plays a crucial role in assisting companies with their marketing objectives. Based on a poll that was carried out by HubSpot, over 60% of companies using social media claim they have gotten more leads compared to when they were banking on traditional marketing methods. However, a company needs more than just setting up an account and posting updates if they want to maximize the use of such platforms.

You need to view your customers as part of a special community. Think of interacting with customers as trying to help them solve their challenges; this could be in the form of merely proffering answers to their questions.

There are a couple of benefits attached to offering a quick response to your customers on social media platforms, and that is what you are about to discover.

 

Connecting you to your customers on a human level

You must understand that your customers or leads or prospects are all humans, and you need to interact with them as such. As opposed to a one-sided conversation where a company is only fond of posting updates about their products without acknowledging people who are at the other end, a two-way communication can be likened to a dialog. In such a scenario, the company speaks and equally listens to what its customers/followers have to say. That way, they can relate directly to the needs of their customers.

Social media marketing experts advise that 80% of every company’s post on social platforms should be focused on brand-building and adding value. In other words, as a company, most of your posts should be customer-focused and not on promoting your services or products.

You can even spice up your efforts by sharing news and ideas that are not directly related to your products or services on your wall. Your goal should be to educate and inform followers / customers with whatever they need to know.

Always getting involved in conversations is a way to prove that you are not one of those cold-hearted organizations that are completely disconnected from their customers; it depicts the fact that you have your consumers in mind and you are listening to their every need as well as making efforts to improve on whatever it is you are selling.

Gain Candid and Valuable Insights

Whatever products or services you specialize in as a company, you will find out that when you monitor your social media account carefully, gathering information about your customers becomes much easier.

People post a lot of stuff on social media, and sometimes these posts describe more than just their day-to-day experiences. They also talk about personalities, brands, products, and businesses.

Regardless of a negative or positive comment, getting involved in a two-way conversation is the fastest way to know what your customers love and hate about your company. That is why companies are extending their customer service tentacles to social media. It can help them improve their products or services, based on the information gathered from customers.

A recent survey that was carried out by CX Social which indicated that as many as 67% of companies submit that social customer service is the most effective short-term solution to a customer contact center. The report equally stated that companies that engage in improving their customer services on social media platforms do experience an increase of up to 35% in key metrics such as upsell, product recommendation to others, and the likelihood of purchasing the product again.

Responding swiftly and nicely to every comment that is made on social media regarding your company’ product or services can be a daunting task, but considering the kind of benefits it offers, you could very well say it’s worth all the time. Whatever is worth doing is worth doing well!

Take out time to improve the way you interact with your customers on social media, then you can sit back and watch your business grow in leaps and bounds.

Business Motion has great and experienced content managers regarding social media engagement. Contact us, and let us give you a helping hand in improving your customer interaction.

What are the benefits of Instagram for businesses?

Instagram may not be as popular as other social media giants as Facebook and Twitter regarding its user base, but it’s correct to assume that it has evolved into one of the most effective advertising tools for businesses considering where it was eight years ago. And these new changes are leading big and small brands to realize that they could achieve much more by simply leveraging the tools available on Instagram.

So beyond the user-friendly features that are available on Instagram, how can you use it to advertise your business? How can you increase profits by taking advantage of these highly engaging tools?

While these are highly sensitive questions, there are relevant reasons and desirable benefits why you should start thinking in the direction of moving your business forward with Instagram. Below are some of the benefits of using such a platform for advertising your business:

 

Connecting with customers:

With a large number of users on platforms as Facebook and Twitter, companies are quick to explore these channels as their first means of getting across to their customers. These are platforms that undoubtedly feature a large number of followers, but when it comes to active engagement, the statistics clearly state otherwise.

Perhaps it’s because of the image nature of its content or for some other reason; research statistics indicate that Instagram can offer 100 times engagement compared to what one could have on Twitter.

Know what people like:

Although this may not be so obvious to you, your customers may be helping you do a considerable part of your marketing by sharing photos and discussing your business on Instagram.

This is especially true when your business has a physical location that customers can visit now and then.

For instance, let’s consider a restaurant; people will always share a photo of their favorite dish. With Instagram, it’s easy to share such pictures and even have their locations tagged. This is the fastest way to get the message out.

Hence, if you are following up on the conversation, you would be in pole position to know what your existing and new customers prefer.

Connecting with new audience:

Connecting easily with new photos, new businesses and new people has been one of the selling points of today’s Instagram. One of the ways to exploit this feature is by employing the use of hashtags. Just like what you have on other platforms, whenever someone includes a hashtag in a post, a link is automatically created. And when you follow that link, it’s going to connect you to a page where you can view everything that has been previously shared via that hashtag.

 

As an alternative to hashtags, you could also implement the ‘Discover me’ tab; it is also designed to assist users to connect with content and users that they consider relevant to their goals or objectives.

 

It stands out how social media platforms are helping various brands to climb to the top of their niche. And unsurprisingly, Instagram has been noted as one of the most efficient channels to have customers and potential customers engaged. This is no myth; this is real; you can equally influence your business by taking advantage of the tools available on Instagram.

 

101: Promoting your Event using Social Media

Do you need to spread the buzz about a new event in order to reach the maximum amount of attendees?

Social Media or better known as #social_media_event_marketing will handle this task for you. Especially that Social Media have diverse platforms that include a specific audience each as well as type of content.

Connecting with current and potential customers will allow you to gain more exposure over several platforms.

This 101 guide will help you promote your upcoming events using Social Media.

 

  • Choose your Social Network:

Social Media is spread over several platforms. The most common ones are #Facebook, #Instagram and #LinkedIn.

Facebook is more informative, allows you to obtain more engagement from followers, share event updates and, target your specific #audience.

Instagram is gaining more and more popularity nowadays. Your posts (Videos or Photos) will get more #engagement on Instagram than any other platform.

As for LinkedIn, it’s a #professional_network that helps you share your event’s news and new announcements.

  • Upgrade your Social Profiles:

First things first, start by updating your Social Media profile pages description, Profile Picture, and Cover Photo to promote your event.

Don’t forget to include these three crucial things in your visuals: Location, Date, Time and the fees.

 

  • Choose a #Hashtag for your Event:

Hashtags grew in popularity over the past few years. They are used on many platforms like Facebook, Twitter, Instagram, and YouTube…

When used properly and strategically, hashtags can provide lots of benefits to your Event:

  1. Hashtags make your content discover-able and allow you to find relevant content from other people and businesses.
  2. They can be used to draw the attention of a larger audience
  3. They can help promote your message and boost your social shares.

Click here for more info.

  • Create Facebook event:

Updating your Social Media profile is not enough to promote your event. Facebook offers a very useful feature called “Events” that helps you reach out to a new audience that is interested in a specific event category.

Events on Facebook are better defined than other platforms, they are similar to an e-invitation card. You are able to adjust an event’s timeline depending on the schedule, time, and location.

Other than that, you can invite people and let them choose between: “Interested, Going, and Not going”

You can also share the #event on other social media platforms in order to gain more engagement and gather more responses to the event page.

  • Create engaging content:

Set an overview content plan that includes all the data and information you want to offer to your audience.

Setting a #content_plan doesn’t only include basic information, but it needs to be more creative in order to captivate the audience’s attention. Therefore, it’s necessary for you to use images, raw footage from prior events, animated videos, and behind the scenes teasers. Using unified templates and colors for your posts, help your audience get more familiar with your Event.

If you are looking for more interaction on your Social Networks, don’t be afraid to offer prizes or free access to your event by creating an online Contest.

 

  • Set a Social Media Timeline:

Create a strategic Social Media plan by dividing your posts according to a specific schedule. Note that sharing a bulk of posts in one day and spamming your followers won’t help you increase your audience or get more engagement but it will make them bored and unfollow your page.

Keep your audience eager and wanting more.

  • Collaborate with influencers:

According to studies, over 90% of people trust recommendations from others. This is why you should identify #Influencers that your targeted audience shares brand values with and collaborate with them. This will make your attendees’ base increase tremendously.

  • Use Paid Social Media Ads:

Getting organic leads by using personalized content and SEO keywords is not enough for promoting your event especially if your profiles are newly active on Social Media.

Therefore, some platforms like Instagram and Facebook help you get more exposure and reach out to new audiences by #paid_ads.

Paid ads consist of #promoting your Facebook page, event page, Instagram and Facebook posts, and creating an #Ad. It all depends on the type of response you are looking for.

Boosted posts are typically to achieve audience engagement such as post likes, shares, and comments.

Facebook ads offer the greatest number of options for advertisers for their posts including gaining likes, clicks to their website, app installs, app engagement, website conversions, event responses, offers, video views, an optional call to action button & local awareness.

 

  • Go Live:

Live streaming videos during the event keeps your audience engaged, especially when the content is of great importance. It’s a versatile tool for promoting any event. Above all, it is very profitable.

#Social_Media is with no doubt, a very powerful tool to use nowadays for promoting any upcoming #Event.

 

5 Content Marketing Trends that are changing the world in 2018

Today, Social Media has become a platform for a total transformation of one’s business; but only a few establishments tap into this hidden goldmine. Moreover, those that see a way through this have no clue about what to offer  their target customers in order to attract them.

In 2018, Content Marketing has become the number one efficient Marketing form that focuses on creating, publishing and distributing valuable content to a targeted audience.

Consumers have become more demanding. It is getting harder by the day to direct a majority of them to a platform. Hence, the need to post the right content.

Here are five new Content Marketing trends that are changing the world in 2018.

 

1- Videos and Live Streaming:

Websites using good video marketing strategies increase their chances of being ranked on the 1st page of Google by 53 times.

Videos and live streaming keep your customers profoundly engaged, especially when the content is of great importance. It is a versatile tool for marketing any product and/or service. Above all, it is very profitable.

 

2- Artificial Intelligence

Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans (SIRI, Self-driving cars).

AI is progressing rapidly; More than half of marketers currently use it, and an additional 27% are expected to incorporate this technology by 2019 in order to gain more engagement.

Similarly to human beings, AI should address customer’s needs and adapt to them.

 

3- Transparency:

Never stop building your audience and gaining their trust. Honesty/ Transparency is a major trend in marketing nowadays. Consumers like to know the pros and cons of the service or the product you are selling, this transparency between the parties leads to trust and therefore increases sales prospecting.

 

4- Personalized Content:

For a business to thrive, they need to make each customer feel comfortable. The best way to do such is by delivering personalized contents.

The more you know about your customers, the more personalized messages you can deliver. By making content easy to understand and approachable, you can capture mindshare.

Customers use social media to do their primary research and make important buying decisions, so it’s important to reach out to them through these channels.

 

5- Influencer Marketing:

According to studies, over 90% of people trust recommendations from an individual.

Influencer marketing is very convincing. It is only viable when you offer the exact product and services they need. This one of a kind relationship has been trending and still in the game.

Identify influencers with whom you share the same brand values and audience, and collaborate with them. You will not believe how much your customer base will increase.

5 Fatal Digital Marketing Mistakes

The concept of digital marketing is no longer a new subject in the marketing front for so many companies. However, while only a handful of these companies seem to be making the most of digital marketing, an opposing group cannot help but watch their profits spiral down for obvious reasons.

The digital marketing atmosphere can be an unforgiving space when you are not learning from the mistakes of the past. So, if you belong to the struggling group of marketers, here are five fatal digital marketing mistakes you should be watching out for as you begin your next campaign.

 

Mistake #1: Not measuring Marketing goals

This is about the fastest way to send a brand plunging to its untimely death. Running any business without clearly defined goals can be likened to chasing shadows. You need to have your objectives spelled out in black and white.

As such, with a regular assessment of your goals and achievements, you can easily tell if your marketing strategies are as effective as expected, or if they would need some more fine-tuning.

Mistake #2: Choosing the wrong Keywords

Digital marketing has gone beyond focusing all your resources and marketing strategies on your products alone. Inexperienced marketers don’t pay as much attention to priorities like search engines and how they can influence their marketing, and they surely do pay the ugly price eventually. You need to pay special attention to how you use keywords if you want to get across to as many customers out there.

With the right keywords, search engines would be doing a huge favor by floating your brand to the ends of the consumer community. Google AdWords, Google TrendsSEMrush are some of the tools that can help you optimize your marketing strategy via keyword usage.

 

Mistake #3: Not monitoring Google Trends

It is often stated that the trend is your friend in digital marketing. Tracking how your brand is faring in the consumers’ community is crucial in any company’s success. Google Trends help you keep a close tab on how consumers are relating to your brand.

Google Trends avails you with a parameter like Search Volume Index that gives you an overview of when consumers are mostly interested in searching for your brand or keywords. With such information, you can develop better campaigns that will be most suitable for a specific audience at a specific time.

 

Mistake #4: Not Buying Traffic

You stand a fantastic chance of having a higher conversion rate when there is a considerable amount of traffic pouring into your website. Nevertheless, a lot of companies still struggle with generating the right amount of traffic to their sites because of their sole reliance on methods like SEO and content creation only. Make no mistake these methods are equally valid. But then, you don’t want to put all your eggs in one basket.

There is a need for you to extend your tentacles by taking advantage of paid traffic. Paid traffic works like a charm. With paid traffic, your brand is almost traveling at the speed of light. It gives you the opportunity of linking up with more prospects in the consumer world without you having to do too much in the process.

 

Mistake #5: Not tracking the campaign

When it comes to succeeding in your digital marketing endeavors, every single detail is considered relevant. You need to constantly evaluate your campaign if you want your returns to consistently be on the increase.

The knowledge of analytics helps you to know where your most significant source of traffic is coming from. You need to be up to date with every activity that takes place on your website. That means you can engage the use of KPIs (Key Performance Indicators) to enable you make intelligent decisions that are purely data-driven. There is bound to be an improvement in market performance whenever critical decisions are based on data insight.

Explainer videos: 6 types of animation styles

 

Nowadays, there are lots of style options available to choose from when producing a video. Every business situation is unique, so choosing the right format can be a tricky task and often rests upon understanding which one best aligns with your needs and objectives. First you have to choose whether to make a live action or an animated video.

So once you decide on animation, there are also different types that you should choose from. Animated videos have become one of the most powerful tools for your marketing endeavors. Animation is the process of creating the illusion of movement by showing series of still pictures in rapid succession.

Let me give you an idea about some types of animation styles for your next video projects. Here we go!

1- Whiteboard Animation

This style of animation is one of the most popular. It is all about simple illustrations which are drawn in black and white on a whiteboard. You can tell your story with hand drawn images on a clean white surface that will supplement the information you are trying to communicate.

These videos are excellent for explaining dense or complex information and technical jargon in a straightforward way.

Whiteboard animations have a simplistic feel and minimalistic design which allows the viewer to concentrate on the content and understand even the most complicated ideas, thus they offer the benefit of being to the point.

These videos are ideal for IT solutions, tech startups, educational purposes and are also best for healthcare and pharmaceutical companies to explain new medications, surgical advancements, and patient portal information.

Here’s an example of a whiteboard animated video we produced for Agile.

2- Screencast Animation

A screencast is a digital video recording that captures actions taking place on a computer or mobile screen, showing the changes over time that you would see if you were watching the screen itself. It often includes a voice-over which narrates what is being explained on screen, thus placing your audience directly in front of the information you want to convey.

Screencast videos are effective instructional tools for educating customers or employees. They are useful for explaining tutorials, demonstrating how to use operating systems and website features. If your product is a complex software, platform or a mobile app, you can benefit from this style to showcase how it works, step-by-step.

Here’s an example of a screencast animated video we produced for the Lebanese Ministry of Finance.

3- Animated Info graphics

Infographic videos are visual representations of complex information are created by combining various animations to create an informational video which helps explain data in a clear and engaging way and aims at improving the viewers’ perspective on the subject matter.

These videos aim to explain, educate or inform based on a script. They usually include numbers, graphs, charts, histograms, diagrams, and mind maps. Having all this information animated is very helpful in avoiding putting the viewer to sleep while reading through the data.

Animated infographics are an effective tool for communication. This style is great for statistically based information and best when you’ve got a lot of detail to get through in a short amount of time, or when you have a complicated topic you need to explain simply.

Infographic videos are often components for business intelligence software. They help people understand information, for they are a visual representation of data.

Here’s an example of an info graphic video we produced for Medica.

4- 2D Animation

2D animation is one of the most popular and broadly used techniques. 2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left, and right. They do not appear to move toward or away from the viewer, as they would in 3D animation.

2D animation uses vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects, and Encore.

2D animation provides the most possibilities based on colors and characters that can be used and gives you the most control over your video. They aren’t perfect for every situation, but for most businesses and scenarios, 2D animation is the way to go. It gives you a lot of options and flexibility which is why they end up being so popular.

Here’s an example of 2D animated video we produced for Cooling Events.

5- 2.5D Animation

2.5D animation, as the name suggests, lies somewhere between the 2D and 3D space. 2.5D animation is a 2D animation drawn into a 3-D space as it involves the motion of 2D-animated object in a 3-D space.

2.5D animation creates an eye-catching sense of depth. This animation technique simulates a 3D environment. The object layering makes the whole video appear more sophisticated and fluid. It’s like looking to cutouts moving in a 3D-like space, even when all of the elements are designed in 2D. This is a great alternative for companies with a limited budget that want to look top-notch but can’t afford the price that comes with 3D techniques.

Here’s an example of a 2.5D animated video we produced for UNDP Lebanon.

6- Motion Graphics

Motion Graphics is the animation style that uses shapes and text and brings still graphics to life with animation, visual effects and other cinematic techniques. So just as the name suggests, this video animation style conveys an explanation through simple animated graphics.

Motion graphic videos are colorful, fresh, dynamic and to-the-point, and straightforward in presenting facts. Unlike the other types it is not character or story driven. It’s the art of creatively moving graphic elements, shapes, logos or texts, usually for commercial or promotional purposes.

Final Thoughts

Your choice of animation style says a lot about your brand and your message, and depends on many factors such as the complexity of the topic, key message of the video, target audience, and video marketing goals.

Not sure which animation type is right for you?

Contact us

Video is transforming the travel and tourism industry

 

If there is any industry practically made for video marketing, it is travel and tourism. In recent years, this industry has embraced the power of video in order to reach new customers and deepen relationships with existing ones. Airlines, hotels, travel agents, and all companies operating within this sector are all recognizing the importance of video as a marketing channel that brings all areas of travel to life.

Travel is a very personal decision and experience, and involves several stages: deciding where to travel and what activities they will do at the destination, what kind of trip it will be, which airline to use, in which hotel they will stay.

And people planning to travel watch videos during all the above stages. Video content gives users a glimpse of what that experience will provide. Now let’s see how the travel and tourism industry is using videos.

Destination Videos

In the past, telling a destination’s story through video was a good idea. Today, it’s necessary. Here’s why:

  • 65% of travelers watch videos when thinking about choosing a travel destination.
  • 63% of travelers watch videos when looking for ideas for activities at a particular destination.

Cities and travel destinations have been turning to video to boost tourism. Tourist destination videos are used to show off the beauty of a country and get people interested in visiting it and wanting to book a trip immediately.

These videos show the absolute best in that destination, which activities can be done there, helpful tips about getting around, fun facts, beautiful natural environments, the countries art and entertainment offerings, and local-only secrets.

Here is an example of a great destination video

 

Airlines And Video Marketing

Airlines are among the most successful users of video marketing in the travel business. With online video there is a lot of opportunity to engage the passengers before, during and after travel. Video topics could be: new destination videos, milestone videos, inaugural flight videos, videos about online booking if available, recruitment videos, aircraft videos, first class/ business class/ economy class videos, videos about in-flight entertainment, new services videos. The list is endless. In addition to the above, the most widely used videos are in-flight safety videos that actually get people to pay attention to the boring-but-important safety briefing. Safety videos serve two purposes: to inform the passengers while keeping them engaged and entertained, and also as an excellent video marketing tool for the airline as they become offline a vehicle for heightened brand visibility as the content spreads across social media.

Hotels And Video Marketing

Getting guests through your hotel door can be challenging. But what if you could show them exactly what to expect when they choose to stay with you? Enter the power of video.

Travelers love to find inspiration in video and they see it as a more trustworthy source to ignite their trip planning. More and more people are viewing travel-related videos before deciding what their next travel adventure will involve. Therefore, hotels have even more reason than other industries to invest in video marketing.

Videos could be about the hotel, its services, its restaurants, its rooms and much more. You can showcase the beauty of your lodgings, location, and the surroundings; you can give viewers a personal tour of the pool, guest rooms, lobby, fitness center…Let them see it all through video. This will provide them a view into how it feels to stay at your hotel, what experiences they can have, how comfortable they will be, and how they can spend their time.

Thus, video marketing is the next big thing for hospitality marketing. With a good strategy in place, hoteliers can bring significant profit to their hotel. Since the popularity of videos will increase in the future, you should start developing your own video marketing strategy.

CONCLUSION

The whole online world is moving toward videos. It’s time to get on the bandwagon.

Video offers travel and tourism brands a huge opportunity to raise brand awareness and increase sales across the user journey. Ensure that you are focused at each part of the journey, integrate video with your other channels, analyze and improve.

Are you ready to start using video for your business? Contact us