The concept of digital marketing is no longer a new subject in the marketing front for so many companies. However, while only a handful of these companies seem to be making the most of digital marketing, an opposing group cannot help but watch their profits spiral down for obvious reasons.
The digital marketing atmosphere can be an unforgiving space when you are not learning from the mistakes of the past. So, if you belong to the struggling group of marketers, here are five fatal digital marketing mistakes you should be watching out for as you begin your next campaign.
Mistake #1: Not measuring Marketing goals
This is about the fastest way to send a brand plunging to its untimely death. Running any business without clearly defined goals can be likened to chasing shadows. You need to have your objectives spelled out in black and white.
As such, with a regular assessment of your goals and achievements, you can easily tell if your marketing strategies are as effective as expected, or if they would need some more fine-tuning.
Mistake #2: Choosing the wrong Keywords
Digital marketing has gone beyond focusing all your resources and marketing strategies on your products alone. Inexperienced marketers don’t pay as much attention to priorities like search engines and how they can influence their marketing, and they surely do pay the ugly price eventually. You need to pay special attention to how you use keywords if you want to get across to as many customers out there.
With the right keywords, search engines would be doing a huge favor by floating your brand to the ends of the consumer community. Google AdWords, Google Trends, SEMrush are some of the tools that can help you optimize your marketing strategy via keyword usage.
Mistake #3: Not monitoring Google Trends
It is often stated that The Trend Is Your Friend in digital marketing. Tracking how your brand is faring in the consumers’ community is crucial in any company’s success. Google Trends help you keep a close tab on how consumers are relating to your brand.
Google Trends avails you with a parameter like Search Volume Index that gives you an overview of when consumers are mostly interested in searching for your brand or keywords. With such information, you can develop better campaigns that will be most suitable for a specific audience at a specific time.
Mistake #4: Not Buying Traffic
You stand a fantastic chance of having a higher conversion rate when there is a considerable amount of traffic pouring into your website. Nevertheless, a lot of companies still struggle with generating the right amount of traffic to their sites because of their sole reliance on methods like SEO and content creation only. Make no mistake these methods are equally valid. But then, you don’t want to put all your eggs in one basket.
There is a need for you to extend your tentacles by taking advantage of paid traffic. Paid traffic works like a charm. With paid traffic, your brand is almost traveling at the speed of light. It gives you the opportunity of linking up with more prospects in the consumer world without you having to do too much in the process.
Mistake #5: Not tracking the campaign
When it comes to succeeding in your digital marketing endeavors, every single detail is considered relevant. You need to constantly evaluate your campaign if you want your returns to consistently be on the increase.
The knowledge of analytics helps you to know where your most significant source of traffic is coming from. You need to be up to date with every activity that takes place on your website. That means you can engage the use of KPIs (Key Performance Indicators) to enable you make intelligent decisions that are purely data-driven. There is bound to be an improvement in market performance whenever critical decisions are based on data insight.