Today, Social Media has become a platform for a total transformation of one’s business; but only a few establishments tap into this hidden goldmine. Moreover, those that see a way through this have no clue about what to offer their target customers in order to attract them.
In 2018, Content Marketing has become the number one efficient Marketing form that focuses on creating, publishing and distributing valuable content to a targeted audience.
Consumers have become more demanding. It is getting harder by the day to direct a majority of them to a platform. Hence, the need to post the right content.
Here are five new Content Marketing trends that are changing the world in 2018.
1- Videos and Live Streaming:
Websites using good video marketing strategies increase their chances of being ranked on the 1st page of Google by 53 times.
Videos and live streaming keep your customers profoundly engaged, especially when the content is of great importance. It is a versatile tool for marketing any product and/or service. Above all, it is very profitable.
2- Artificial Intelligence
Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans (SIRI, Self-driving cars).
AI is progressing rapidly; More than half of marketers currently use it, and an additional 27% are expected to incorporate this technology by 2019 in order to gain more engagement.
Similarly to human beings, AI should address customer’s needs and adapt to them.
Never stop building your audience and gaining their trust. Honesty/ Transparency is a major trend in marketing nowadays. Consumers like to know the pros and cons of the service or the product you are selling, this transparency between the parties leads to trust and therefore increases sales prospecting.
4- Personalized Content:
For a business to thrive, they need to make each customer feel comfortable. The best way to do such is by delivering personalized contents.
The more you know about your customers, the more personalized messages you can deliver. By making content easy to understand and approachable, you can capture mindshare.
Customers use social media to do their primary research and make important buying decisions, so it’s important to reach out to them through these channels.
5- Influencer Marketing:
According to studies, over 90% of people trust recommendations from an individual.
Influencer marketing is very convincing. It is only viable when you offer the exact product and services they need. This one of a kind relationship has been trending and still in the game.
Identify influencers with whom you share the same brand values and audience, and collaborate with them. You will not believe how much your customer base will increase.