Creation And The Importance Of Recreation

Part of being a creative person is constantly having to enrich your mind with various kinds of information. Whether it’s history, philosophy, sports, or any subject or activity, it all finds its way to enhance your creative output. In this article, we are going to explore the importance of non-creative activities and how they help get your creative juices flowing.


When it comes to creativity, knowledge is what it all comes down to. If you are a creative professional, and your job constantly involves creative expression on demand, that can be exhausting and frustrating at times. Being a creative not only involves technical and concept-based knowledge, but also requires “extracurricular” activities to enhance and enrich your creative output. Even in mainstream creative work such as music videos, recreation can find its way into your creative process if you let the music guide your imagination. As stressful as the work may be, it is important not to burn out your capacity; take few breaks and work in short, creative bursts.


If you are a filmmaker, for instance, you would know that there are a lot of ways to tell a story. The diversity and richness of the film making world is so baffling, that there is no way there is no knowledge or philosophy behind it. In order to widen your creative range, you need to widen your knowledge and diversify your creative  influences be it through reading, learning a new language, going on a boat trip, hiking, etc.


There is a method used by creative professionals all over the world, which encourages leaving your work to do an activity that is completely unrelated to the work you are doing, and then going back to it once you’ve recharged. This gives you time to digest and meditate on your work far more efficiently and effectively than jamming your head while being stuck somewhere in your creative process. You can try it! The next time you have a screenplay to write, or a portrait to paint, give time to just sit back and contemplate your work while performing some other kind of activity. You could go for a walk, for instance, or even take a nap! Of course, it is one of the ways to go about your creative process, and one that I have personally found worthy of note.


If, say, you are working on an explainer video, take time to fully digest the text you are working with, fully immerse yourself in its message, then leave it alone for a while. Take time to let it fully develop in your mind while you’re cooking or doing any unrelated activity, then go back to it with a fresh mind and let your creative juices flow.


In conclusion, there are numerous ways to improve your creative process and above are just a few of the tools creative people have used to make great art over time. It is easy to dismiss having to do so much work in order to improve your creative output, but it truly goes a long way to constantly feed your brain a variety of information and knowledge so that your creative palette grows with it.



A Growing Appetite for Shrinking Content

It’s very likely that, at some point, you may have kept scrolling through your social media feed when you came across a video that is a minute too long. You’re not abnormal and this isn’t something specific to you. Just know that this is a phenomenon that is everywhere and shows no sign of going in the other direction. In this article, we’re going to show you how the demand for ever-shrinking social media content is growing.


As if video isn’t enough of an attractive medium, the workings of social media have made it short (like our attention span), simple, and catchy. According to, videos up to 2 minutes long get the most engagement.

With our attention span getting shorter, our need for small, bite-sized video content is growing. With YouTube having more than a billion users, and more than 500 million hours of video watched on it each day, brands and other entities are competing to reach us and deliver their message with the most power in the least amount of time.



This phenomenon is prevalent in memes and funny or shocking videos. On Twitter, for example, where 82% of users watch video content, apart from the low character limit, the vast majority of videos, both funny and otherwise, are no longer than 2 minutes. Videos that are seconds long are used to portray certain feelings and are used to complement jokes, and it is present in a lot of viral content.

Another area in which short video content is sought after and used is in the news. News agencies, outlets and their extensions, such as AJ+, use short, informative videos with large type to get their story across in the most effective, time-efficient way possible, and they go viral. In fact, news outlets rely on such methods to gain followers and engagement rates.

At this point, it is safe to say that there is enough research on this topic to be able to figure out the ideal video length for every major social media platform. For instance, according to, the ideal length for an Instagram video is 30 seconds, because our brains process visual images a lot faster than text, therefore we tend to scroll through our feed faster than any other platform. Videos should be concise in order to meet viewers’ expectations. On Twitter, the ideal video length was calculated to be 45 seconds, as Twitter has a character limit to tweets, so users are accustomed to short, bite-sized bits of information, and that applies to video on Twitter as well.

The ideal video length on Facebook is 1 minute, as it needs to be short and to-the-point in order for users to like and share quickly, and mov

e on. YouTube’s ideal video length is 2 minutes, however, users like to spend time on the platform to browse for specific content or keep up with their favorite YouTube channel, making it preferable to upload long-duration content on that platform.


It is easy to slip into disillusionment and maybe even conspiracy theories when talking about what you might call conditions of effectively using social media and engaging with your audience, considering our constant need to use our phones and check for notifications, but the fact is, social media is only going to be a growing part of our lives, and has helped us reach an unprecedented level of connectivity (in one way or another).

Now, for an insider’s look on these phenomena, video production companies including us are constantly up to date on the latest trends in motion design and digital media, as well as what audiences demand out of video content. You are guaranteed to get the video content required to get your brand’s message across to your target audience in an effective way.

In conclusion, the need for fast-paced, short and powerful video content is only expected to grow in the coming years, and that has its drawbacks when it comes to our attention spans getting shorter. Millennials rank the highest among generations who watch video content online, and with short video content showing no sign of fading out, coming generations are only going to create more demand for it. On that note, feel free to contact us to get started on your next video project!



Boost Your Creativity With These Simple Steps


Are you lacking creativity? Need some fresh ideas to come to you? Psychologists define creativity as the process of creating something that is original and worthwhile. It’s about finding solutions to the problems and new ways of approaching different situations. However, creativity isn’t reserved for the artists and some special people as you may think. Everyone can be creative, but creative people don’t just sit around waiting for a moment of inspiration to come. They are playful, they experiment, learn, constantly thinking of finding new ways to overcome obstacles. In this article, we will show you a few simple steps that can help you boost your creativity.

Ways to improve your creativity

Exercise your brain – Creative thinking involves making new connections in your brain which is achieved by learning and exposing yourself to different experiences. The more you use your brain for different tasks, the more time you spend actively thinking, the stronger the connections become. Also, broadening your knowledge, learning about certain topics unfamiliar to you will help you with new ideas and help you boost your creativity.

Exercise your bodyThe research shows that there is a connection between physical activity and improved cognitive processing. The study involved 144 participants aged 19 to 93, who had to complete memory and ‘momentary affect experience’ before and after exercising. The study clearly shows that exercise had improved cognitive processing regardless of age. Furthermore, it’s not only that exercising will help you improve your creativity, but also shape your body and improve your health.


Challenge yourself – Finding a solution to a problem can stimulate your brain, so open yourself up to challenges. You can try playing board games or even some other group problem-solving activities. That will also help you grow a stronger connection with your colleagues if you are playing within a company as part of a team building activity. Why not turning a challenge into fun?

Find motivation in other industries – If your job position requires creativity, sometimes you can look into what other companies, from different industries, do. That doesn’t have to mean that you have to copy their work, but looking closely at what your favourite brand is doing may help you get some fresh ideas.

Become an expert – Another way to improve your creativity is becoming an expert. Having wide knowledge about a specific field will help you find original solutions much easier.

Relax – Sometimes your brain can be overwhelmed with too much information. This can reflect in decreasing your productivity as well as your creativity. Simple activities, like meditating or walking, can bring you some inner peace and open your mind for new ideas.



There are a number of ways to be creative, especially in the digital era. However, just like your muscles, you have to stretch your mind.  You should experiment, try different angles and sometimes even push to the limits. Once the ideas come to you, don’t forget to write them down. One idea will lead to another and eventually, you will come up with something very creative and worth sharing.