Social media has turned out to be an important part of every successful business today. It’s almost unimaginable to find a brand without a profile on Instagram, Facebook, LinkedIn. Moreover, there are a lot of companies that have built their businesses thanks to social media channels without even having a website.
However, once you have your company exposed to social media, your job isn’t done. Growing a loyal audience and engaging with them is one of the most important parts if you want your message to be heard. That is something that requires commitment.
Visuals are playing an important role in engaging with your content. 95% of interviewed marketers say that visual content for online marketing is very important, and Instagram is one of the main channels where you can promote your photographs and videos, But in order to reach your audience and increase engagement, you need to get more people to follow your profile first. Read on to learn the best ways to increase your Instagram followers.
Set the milestones for each month
Every successful project needs a strategy. Having a clear goal and a number to reach is a good way to measure your efforts. You can start by setting a final milestone of 10.000 Instagram followers within a certain period of time. Then, you can set the smaller milestones for each month. During the first month, for example, you can set a milestone of 500 followers, and maybe slightly increase that number for the next month. Keep monitoring you progress, and try different activities to see what works best and the results will follow.
Use high-quality images and videos
Images are the main medium on Instagram, followed by the videos which are starting to gain more popularity lately. According to Omnicore, there are more than 100 million uploads every day. The content you post on this platform should represent your brand and who you are. Poor-quality images and videos can damage your reputation and perhaps slow down your progress of getting new followers and retaining the existing ones. So, make sure your content is high-quality and attention- grabbing.
Follow the targeted audience
Another important thing is to follow the people from your niche, with the same interests as you. That way, you are increasing the chance to be followed back, you will reach the audience that might be interested in what you have to offer or at least engage with your content. To do that, you can simply type in a hashtag related to your niche and click on some of the top posts. Then, select a few users who posted those photos, find their followers and follow them.
Use relevant hashtags
Hashtags are helping users to find your content and it’s good to know how to optimize them. The focus should be on the hashtags that your audience is using. The ones that are popular and specific. If you are not sure which hashtags to apply, check out the profiles of competitors or influencers from your branch.
You can use up to 30 hashtags on Instagram, but too many hashtags can lead to less interaction. Finding a balance is key. There are different statistics showing how hashtags can affect the engagement, but most of them agree that the optimum should be around 10 hashtags per post.
Offer discounts and giveaways
Offering discounts and giveaways is one of the oldest and most popular ways to increase visibility on social media. Giveaways are generally affordable and easy to run, and if carried out properly, can lead to expanding the number of followers, engagement, and excitement about your new product or service. For example, you can set a rule for entering the contest and ask your followers to tag a friend in the comment section. Thanks to this strategy, you can reach the people who have never heard about your brand before, and if they like your content, they might choose to follow your Instagram profile as well.
Explore videos and Instagram Stories
Instagram is not only about posting photos anymore. Videos and Instagram Stories have experienced a huge boost on this platform. When they were launched in 2013, over 5 million uploads are recorded in the first 24 hours.
According to Buffer, Instagram takes third place as the most popular channel for sharing video content for businesses, after Facebook and YouTube.
Brands now have a lot of options to be creative with their video content that can help them grow the number of followers and connect with their audience. When you post live videos on Instagram, you will appear on Stories Feed, which might encourage people to have a look at your profile, engage, and even recommend to their followers.
Monitoring how your content is performing can give you insights into current trends. Knowing how to implement these insights into practical use will help you create a successful growth strategy for your Instagram profile. Use the analytics to find out which posts your followers liked the most, which photos had the greatest reach, etc. Instagram insights will help you understand the type of content your audience likes and you should create your content accordingly.
Following the advice presented above will certainly help you grow your audience, but there is always something more you could do. It’s also extremely important to participate in conversations on social media and engage with other people’s content. After all, that’s why these platforms are built for. Try combining different techniques, adding some value to each post. Try tackling emotional reactions, post the original photos and videos. Put the quality over quantity. People will notice you, check out your profile and eventually, they will follow you and will be looking forward to each post that you create.