Gain Instagram followers with a few simple steps


Social media has turned out to be an important part of every successful business today. It’s almost unimaginable to find a brand without a profile on Instagram, Facebook, LinkedIn. Moreover, there are a lot of companies that have built their businesses thanks to social media channels without even having a website.

However, once you have your company exposed to social media, your job isn’t done. Growing a loyal audience and engaging with them is one of the most important parts if you want your message to be heard. That is something that requires commitment.

Visuals are playing an important role in engaging with your content. 95% of interviewed marketers say that visual content for online marketing is very important, and Instagram is one of the main channels where you can promote your photographs and videos, But in order to reach your audience and increase engagement, you need to get more people to follow your profile first. Read on to learn the best ways to increase your Instagram followers.

Set the milestones for each month

Every successful project needs a strategy. Having a clear goal and a number to reach is a good way to measure your efforts. You can start by setting a final milestone of 10.000 Instagram followers within a certain period of time. Then, you can set the smaller milestones for each month. During the first month, for example, you can set a milestone of 500 followers, and maybe slightly increase that number for the next month. Keep monitoring you progress, and try different activities to see what works best and the results will follow.


Use high-quality images and videos

Images are the main medium on Instagram, followed by the videos which are starting to gain more popularity lately. According to Omnicore, there are more than 100 million uploads every day. The content you post on this platform should represent your brand and who you are. Poor-quality images and videos can damage your reputation and perhaps slow down your progress of getting new followers and retaining the existing ones. So, make sure your content is high-quality and attention- grabbing.

Follow the targeted audience

Another important thing is to follow the people from your niche, with the same interests as you. That way, you are increasing the chance to be followed back, you will reach the audience that might be interested in what you have to offer or at least engage with your content. To do that, you can simply type in a hashtag related to your niche and click on some of the top posts. Then, select a few users who posted those photos, find their followers and follow them.


Use relevant hashtags

Hashtags are helping users to find your content and it’s good to know how to optimize them. The focus should be on the hashtags that your audience is using. The ones that are popular and specific. If you are not sure which hashtags to apply, check out the profiles of competitors or influencers from your branch.

You can use up to 30 hashtags on Instagram, but too many hashtags can lead to less interaction. Finding a balance is key. There are different statistics showing how hashtags can affect the engagement, but most of them agree that the optimum should be around 10 hashtags per post.


Offer discounts and giveaways

Offering discounts and giveaways is one of the oldest and most popular ways to increase visibility on social media. Giveaways are generally affordable and easy to run, and if carried out properly, can lead to expanding the number of followers, engagement, and excitement about your new product or service. For example, you can set a rule for entering the contest and ask your followers to tag a friend in the comment section. Thanks to this strategy, you can reach the people who have never heard about your brand before, and if they like your content, they might choose to follow your Instagram profile as well.

Explore videos and Instagram Stories

Instagram is not only about posting photos anymore. Videos and Instagram Stories have experienced a huge boost on this platform. When they were launched in 2013, over 5 million uploads are recorded in the first 24 hours.

According to Buffer, Instagram takes third place as the most popular channel for sharing video content for businesses, after Facebook and YouTube.

Brands now have a lot of options to be creative with their video content that can help them grow the number of followers and connect with their audience. When you post live videos on Instagram, you will appear on Stories Feed, which might encourage people to have a look at your profile, engage, and even recommend to their followers.



Monitoring how your content is performing can give you insights into current trends. Knowing how to implement these insights into practical use will help you create a successful growth strategy for your Instagram profile. Use the analytics to find out which posts your followers liked the most, which photos had the greatest reach, etc. Instagram insights will help you understand the type of content your audience likes and you should create your content accordingly.


Following the advice presented above will certainly help you grow your audience, but there is always something more you could do. It’s also extremely important to participate in conversations on social media and engage with other people’s content. After all, that’s why these platforms are built for. Try combining different techniques, adding some value to each post. Try tackling emotional reactions, post the original photos and videos. Put the quality over quantity. People will notice you, check out your profile and eventually, they will follow you and will be looking forward to each post that you create.

Influencer Marketing: Sweet or Sour?



Brands, companies, and entrepreneurs everywhere seek as much exposure as possible in order to send their message. To do so, social media influencers are hired to expand brands’ audience further using the influencers’ personal touch on the subject.

An influencer is basically a person on the internet with a lot of followers looking up to him. As the name goes, an influencer helps their audience/followers to seek inspiration.

Regardless, taking that leap has its sweet and sour.


The authenticity of the Influencers Serves Justice

The public listens to trust-worthy influencers, and brands take advantage of that by marketing their products.

One of the most authentic influencers that come to mind is Felix Kjellberg, also known as PewDiePie, a comedian and video game player who has racked up followers throughout years of his display of natural quirky traits. Over time, he gained followers along with their trust.

It is a Win-Win Deal

This act of promotion naturally bears the desired fruit of both the brand and the influencer. The influencer would grow more and receive better looking deals in time.

On the other hand, the brand gains a larger audience resulting in more profit.

Audiences Spend a Lot Of Time on Social Media

This fact shows that influencers marketing, whose jobs are literally based on social media specifically, is a smart social strategy to help companies connect with audiences.

Those audiences without a second thought become interested in the product as a result of their favorite influencer being drawn to it as well.



The brand and the influencer don’t mesh well at times.

Simply put, each influencer has an image to show; so does the brand. Specific conditions are applied onto the influencer when advertising a product. But of a lot of conditions just don’t align with the influencer’s demographic and personality.

Influencer Scandals Leave Harsh Impacts

The biggest internet scandal running around the internet at the moment is the Jordyn Woods/Triston Thompson cheating scandal. For short, Kylie Jenner’s best friend Jordyn Woods reportedly cheated with Triston Thompson who has a long history with the family. As the word came out, Jordyn’s collaboration with a brand (Eylure X Jordyn Lashes) had terrible feedback and received negative comments and ratings, dragging the brand along with her.

Zero guarantees

There is a high risk in hiring an influencer to represent a brand/product. This process is a long chain of planning, enthusiasm of the opposite party, outpacing competition, and taking risks.


In conclusion, Influencer marketing comes down to both sides, not one or the other solely. When a brand gives out a free product to an influencer to show their Instagram followers, the advertisement should be worth that giveaway.

But if you’re a part of a company seeking exposure, then do keep the above notes in mind.