101: Promoting your Event using Social Media

Do you need to spread the buzz about a new event in order to reach the maximum amount of attendees?

Social Media or better known as #social_media_event_marketing will handle this task for you. Especially that Social Media have diverse platforms that include a specific audience each as well as type of content.

Connecting with current and potential customers will allow you to gain more exposure over several platforms.

This 101 guide will help you promote your upcoming events using Social Media.

 

  • Choose your Social Network:

Social Media is spread over several platforms. The most common ones are #Facebook, #Instagram and #LinkedIn.

Facebook is more informative, allows you to obtain more engagement from followers, share event updates and, target your specific #audience.

Instagram is gaining more and more popularity nowadays. Your posts (Videos or Photos) will get more #engagement on Instagram than any other platform.

As for LinkedIn, it’s a #professional_network that helps you share your event’s news and new announcements.


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  • Upgrade your Social Profiles:

First things first, start by updating your Social Media profile pages description, Profile Picture, and Cover Photo to promote your event.

Don’t forget to include these three crucial things in your visuals: Location, Date, Time and the fees.

 

  • Choose a #Hashtag for your Event:

Hashtags grew in popularity over the past few years. They are used on many platforms like Facebook, Twitter, Instagram, and YouTube…

When used properly and strategically, hashtags can provide lots of benefits to your Event:

  1. Hashtags make your content discover-able and allow you to find relevant content from other people and businesses.
  2. They can be used to draw the attention of a larger audience
  3. They can help promote your message and boost your social shares.

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  • Create Facebook event:

Updating your Social Media profile is not enough to promote your event. Facebook offers a very useful feature called “Events” that helps you reach out to a new audience that is interested in a specific event category.

Events on Facebook are better defined than other platforms, they are similar to an e-invitation card. You are able to adjust an event’s timeline depending on the schedule, time, and location.

Other than that, you can invite people and let them choose between: “Interested, Going, and Not going”

You can also share the #event on other social media platforms in order to gain more engagement and gather more responses to the event page.


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  • Create engaging content:

Set an overview content plan that includes all the data and information you want to offer to your audience.

Setting a #content_plan doesn’t only include basic information, but it needs to be more creative in order to captivate the audience’s attention. Therefore, it’s necessary for you to use images, raw footage from prior events, animated videos, and behind the scenes teasers. Using unified templates and colors for your posts, help your audience get more familiar with your Event.

If you are looking for more interaction on your Social Networks, don’t be afraid to offer prizes or free access to your event by creating an online Contest.

 

  • Set a Social Media Timeline:

Create a strategic Social Media plan by dividing your posts according to a specific schedule. Note that sharing a bulk of posts in one day and spamming your followers won’t help you increase your audience or get more engagement but it will make them bored and unfollow your page.

Keep your audience eager and wanting more.


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  • Collaborate with influencers:

According to studies, over 90% of people trust recommendations from others. This is why you should identify #Influencers that your targeted audience shares brand values with and collaborate with them. This will make your attendees’ base increase tremendously.


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  • Use Paid Social Media Ads:

Getting organic leads by using personalized content and SEO keywords is not enough for promoting your event especially if your profiles are newly active on Social Media.

Therefore, some platforms like Instagram and Facebook help you get more exposure and reach out to new audiences by #paid_ads.

Paid ads consist of #promoting your Facebook page, event page, Instagram and Facebook posts, and creating an #Ad. It all depends on the type of response you are looking for.

Boosted posts are typically to achieve audience engagement such as post likes, shares, and comments.

Facebook ads offer the greatest number of options for advertisers for their posts including gaining likes, clicks to their website, app installs, app engagement, website conversions, event responses, offers, video views, an optional call to action button & local awareness.

 

  • Go Live:

Live streaming videos during the event keeps your audience engaged, especially when the content is of great importance. It’s a versatile tool for promoting any event. Above all, it is very profitable.


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#Social_Media is with no doubt, a very powerful tool to use nowadays for promoting any upcoming #Event.

 

5 Content Marketing Trends that are changing the world in 2018

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Today, Social Media has become a platform for a total transformation of one’s business; but only a few establishments tap into this hidden goldmine. Moreover, those that see a way through this have no clue about what to offer  their target customers in order to attract them.

In 2018, Content Marketing has become the number one efficient Marketing form that focuses on creating, publishing and distributing valuable content to a targeted audience.

Consumers have become more demanding. It is getting harder by the day to direct a majority of them to a platform. Hence, the need to post the right content.

Here are five new Content Marketing trends that are changing the world in 2018.

 

1- Videos and Live Streaming:

Websites using good video marketing strategies increase their chances of being ranked on the 1st page of Google by 53 times.

Videos and live streaming keep your customers profoundly engaged, especially when the content is of great importance. It is a versatile tool for marketing any product and/or service. Above all, it is very profitable.

 

2- Artificial Intelligence

Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans (SIRI, Self-driving cars).

AI is progressing rapidly; More than half of marketers currently use it, and an additional 27% are expected to incorporate this technology by 2019 in order to gain more engagement.

Similarly to human beings, AI should address customer’s needs and adapt to them.videoproductionproductioncompanyvideocreatorfilmproductionexplainervideoanimation

 

3- Transparency:

Never stop building your audience and gaining their trust. Honesty/ Transparency is a major trend in marketing nowadays. Consumers like to know the pros and cons of the service or the product you are selling, this transparency between the parties leads to trust and therefore increases sales prospecting.

 

4- Personalized Content:

For a business to thrive, they need to make each customer feel comfortable. The best way to do such is by delivering personalized contents.

The more you know about your customers, the more personalized messages you can deliver. By making content easy to understand and approachable, you can capture mindshare.

Customers use social media to do their primary research and make important buying decisions, so it’s important to reach out to them through these channels.

 

5- Influencer Marketing:

According to studies, over 90% of people trust recommendations from an individual.

Influencer marketing is very convincing. It is only viable when you offer the exact product and services they need. This one of a kind relationship has been trending and still in the game.

Identify influencers with whom you share the same brand values and audience, and collaborate with them. You will not believe how much your customer base will increase.