Explainer videos: 6 types of animation styles


Nowadays, there are lots of style options available to choose from when producing a video. Every business situation is unique, so choosing the right format can be a tricky task and often rests upon understanding which one best aligns with your needs and objectives. First you have to choose whether to make a live action or an animated video.

So once you decide on animation, there are also different types that you should choose from. Animated videos have become one of the most powerful tools for your marketing endeavors. Animation is the process of creating the illusion of movement by showing series of still pictures in rapid succession.

Let me give you an idea about some types of animation styles for your next video projects. Here we go!

1- Whiteboard Animation

This style of animation is one of the most popular. It is all about simple illustrations which are drawn in black and white on a whiteboard. You can tell your story with hand drawn images on a clean white surface that will supplement the information you are trying to communicate.

These videos are excellent for explaining dense or complex information and technical jargon in a straightforward way.

Whiteboard animations have a simplistic feel and minimalistic design which allows the viewer to concentrate on the content and understand even the most complicated ideas, thus they offer the benefit of being to the point.

These videos are ideal for IT solutions, tech startups, educational purposes and are also best for healthcare and pharmaceutical companies to explain new medications, surgical advancements, and patient portal information.

Here’s an example of a whiteboard animated video we produced for Agile.

2- Screencast Animation

A screencast is a digital video recording that captures actions taking place on a computer or mobile screen, showing the changes over time that you would see if you were watching the screen itself. It often includes a voice-over which narrates what is being explained on screen, thus placing your audience directly in front of the information you want to convey.

Screencast videos are effective instructional tools for educating customers or employees. They are useful for explaining tutorials, demonstrating how to use operating systems and website features. If your product is a complex software, platform or a mobile app, you can benefit from this style to showcase how it works, step-by-step.

Here’s an example of a screencast animated video we produced for the Lebanese Ministry of Finance.

3- Animated Info graphics

Infographic videos are visual representations of complex information are created by combining various animations to create an informational video which helps explain data in a clear and engaging way and aims at improving the viewers’ perspective on the subject matter.

These videos aim to explain, educate or inform based on a script. They usually include numbers, graphs, charts, histograms, diagrams, and mind maps. Having all this information animated is very helpful in avoiding putting the viewer to sleep while reading through the data.

Animated infographics are an effective tool for communication. This style is great for statistically based information and best when you’ve got a lot of detail to get through in a short amount of time, or when you have a complicated topic you need to explain simply.

Infographic videos are often components for business intelligence software. They help people understand information, for they are a visual representation of data.

Here’s an example of an info graphic video we produced for Medica.

4- 2D Animation

2D animation is one of the most popular and broadly used techniques. 2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left, and right. They do not appear to move toward or away from the viewer, as they would in 3D animation.

2D animation uses vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects, and Encore.

2D animation provides the most possibilities based on colors and characters that can be used and gives you the most control over your video. They aren’t perfect for every situation, but for most businesses and scenarios, 2D animation is the way to go. It gives you a lot of options and flexibility which is why they end up being so popular.

Here’s an example of 2D animated video we produced for Cooling Events.

5- 2.5D Animation

2.5D animation, as the name suggests, lies somewhere between the 2D and 3D space. 2.5D animation is a 2D animation drawn into a 3-D space as it involves the motion of 2D-animated object in a 3-D space.

2.5D animation creates an eye-catching sense of depth. This animation technique simulates a 3D environment. The object layering makes the whole video appear more sophisticated and fluid. It’s like looking to cutouts moving in a 3D-like space, even when all of the elements are designed in 2D. This is a great alternative for companies with a limited budget that want to look top-notch but can’t afford the price that comes with 3D techniques.

Here’s an example of a 2.5D animated video we produced for UNDP Lebanon.

6- Motion Graphics

Motion Graphics is the animation style that uses shapes and text and brings still graphics to life with animation, visual effects and other cinematic techniques. So just as the name suggests, this video animation style conveys an explanation through simple animated graphics.

Motion graphic videos are colorful, fresh, dynamic and to-the-point, and straightforward in presenting facts. Unlike the other types it is not character or story driven. It’s the art of creatively moving graphic elements, shapes, logos or texts, usually for commercial or promotional purposes.

Final Thoughts

Your choice of animation style says a lot about your brand and your message, and depends on many factors such as the complexity of the topic, key message of the video, target audience, and video marketing goals.

Not sure which animation type is right for you?

Contact us

Video is transforming the travel and tourism industry


If there is any industry practically made for video marketing, it is travel and tourism. In recent years, this industry has embraced the power of video in order to reach new customers and deepen relationships with existing ones. Airlines, hotels, travel agents, and all companies operating within this sector are all recognizing the importance of video as a marketing channel that brings all areas of travel to life.

Travel is a very personal decision and experience, and involves several stages: deciding where to travel and what activities they will do at the destination, what kind of trip it will be, which airline to use, in which hotel they will stay.

And people planning to travel watch videos during all the above stages. Video content gives users a glimpse of what that experience will provide. Now let’s see how the travel and tourism industry is using videos.

Destination Videos

In the past, telling a destination’s story through video was a good idea. Today, it’s necessary. Here’s why:

  • 65% of travelers watch videos when thinking about choosing a travel destination.
  • 63% of travelers watch videos when looking for ideas for activities at a particular destination.

Cities and travel destinations have been turning to video to boost tourism. Tourist destination videos are used to show off the beauty of a country and get people interested in visiting it and wanting to book a trip immediately.

These videos show the absolute best in that destination, which activities can be done there, helpful tips about getting around, fun facts, beautiful natural environments, the countries art and entertainment offerings, and local-only secrets.

Here is an example of a great destination video


Airlines And Video Marketing

Airlines are among the most successful users of video marketing in the travel business. With online video there is a lot of opportunity to engage the passengers before, during and after travel. Video topics could be: new destination videos, milestone videos, inaugural flight videos, videos about online booking if available, recruitment videos, aircraft videos, first class/ business class/ economy class videos, videos about in-flight entertainment, new services videos. The list is endless. In addition to the above, the most widely used videos are in-flight safety videos that actually get people to pay attention to the boring-but-important safety briefing. Safety videos serve two purposes: to inform the passengers while keeping them engaged and entertained, and also as an excellent video marketing tool for the airline as they become offline a vehicle for heightened brand visibility as the content spreads across social media.

Hotels And Video Marketing

Getting guests through your hotel door can be challenging. But what if you could show them exactly what to expect when they choose to stay with you? Enter the power of video.

Travelers love to find inspiration in video and they see it as a more trustworthy source to ignite their trip planning. More and more people are viewing travel-related videos before deciding what their next travel adventure will involve. Therefore, hotels have even more reason than other industries to invest in video marketing.

Videos could be about the hotel, its services, its restaurants, its rooms and much more. You can showcase the beauty of your lodgings, location, and the surroundings; you can give viewers a personal tour of the pool, guest rooms, lobby, fitness center…Let them see it all through video. This will provide them a view into how it feels to stay at your hotel, what experiences they can have, how comfortable they will be, and how they can spend their time.

Thus, video marketing is the next big thing for hospitality marketing. With a good strategy in place, hoteliers can bring significant profit to their hotel. Since the popularity of videos will increase in the future, you should start developing your own video marketing strategy.


The whole online world is moving toward videos. It’s time to get on the bandwagon.

Video offers travel and tourism brands a huge opportunity to raise brand awareness and increase sales across the user journey. Ensure that you are focused at each part of the journey, integrate video with your other channels, analyze and improve.

Are you ready to start using video for your business? Contact us

Invest in Email Marketing; you will not regret it


It might seem that social media is where everything’s happening online these days, but the truth is that EMAIL is bigger than ever.

Email Marketing is a type of direct marketing that involves the use of email to develop relationships with prospects, customers and partners alike. You can use it to invite people to visit your website, announce your company news, send holiday greetings, promote coming events…

Email is huge. According to Statista, more than 269 billion emails were sent and received every day in 2017. Moreover, studies have consistently shown that email remains the preferred form of communication between businesses and their customers.

Still not convinced to invest in Email Marketing? Consider the following benefits:

1- Email Marketing generates the highest ROI

Since the cost of using email marketing campaigns is negligible and the results are highly favorable, it is a cost effective tool and the most preferred means of marketing.

Thus, of all marketing channels, email typically has the best ROI and is an essential component to any good, comprehensive digital plan. The Direct Marketing Association says that email marketing can have an ROI of up to 4000%. In addition, a report by EmailExpert found that for every $1 invested in email marketing, you are expected to make $44.25 back.

2- Email Marketing is measurable

Email marketing possesses an inherent capacity for robust measurement. Email marketing platforms provide a wealth of valuable data and analytical information that give you insights into the effectiveness of your campaigns.

For example, when you use inexpensive email marketing software like MailChimp, you can easily measure the most important metrics like:

• Open Rates (Who opened your email)

• Click-through Rates (Which links were clicked)

• Unsubscribe Rate (How many people unsubscribed)

In addition, if you have included an embedded video, referral traffic to that video can indicate what percentage of recipients viewed your content.

The list goes on but one thing is sure: Using these metrics, analytics and insights, you will be able to test your marketing messages and you can always work on improving your campaigns by maybe changing the subject lines, the call to action, the message itself, the sending date etc…

3- Email Marketing delivers personalized and relevant messages

Today’s consumers are bombarded with marketing messages, and they tend to respond best to those that are personalized and relevant.

Personalization is becoming key for successful marketing, and Email lets you be highly personable. Unlike cold calls and direct mail where you have the same static content for every customer, email lets you customize messages easier and increase the chances of turning leads into customers. For example, you can simply send a personalized email with your user’s name.

In addition to personalization, Email segmentation allows you to be hyper-targeted with your communications where you will be sending the right message to the right person. For example, you can segment your customer contacts list into smaller lists based on their demographics, interests, location or any other data,. Then you can send relevant messages, offers and content to that audience. This ensures the content you send is relevant to every individual recipient.

4- Email Marketing is essential for reaching mobile consumers

Email has also become a huge part of the mobile environment. With mobile usage growing every day, more and more people are viewing your email campaigns on mobile devices (nearly two-thirds of all emails being opened on a mobile device).

Hence email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology in order to engage with your customers via their mobile device, which they simply cannot live without.

But note that your Email Marketing campaigns should be optimized for the Mobile Era (by keeping a simple design, optimizing your text, limiting your images, using CTA buttons…), as this could lead to a significant increase in opens and click-through rates that drives results for your business.

5- Email Marketing fosters relationships, trust and loyalty

Email Marketing is a great way to facilitate the development of strong one-on-one customer relationships.

By creating and delivering consistent, engaging and interesting newsletters and Emails that add value to your customers, people will trust and respect you and your company over time. And consumers buy from those they trust, so they will automatically be loyal to your company

6- Email Marketing is simple and easy to use

It is very quick and simple to run an Email Marketing campaign to reach your current and potential customers right in their inbox. It is also much easier than other more traditional marketing campaigns.

Anyone can do Email marketing anytime, as it doesn’t need effort, a huge team and any specific technical skills to get started and create a successful campaign.


Email marketing deserves a serious and educated look, and is difficult to ignore. It simply works great and drives powerful returns. Businesses, large and small who aren’t using Email Marketing, run the risk of missing out on a valuable and effective marketing tool.

Therefore, it is time for you to start taking advantage of the many benefits of this very powerful tool. Just take some time to learn the essentials of Email Marketing and implement it in your business for the growth and success.

FINAL NOTE: Using VIDEO in your email marketing campaigns makes your emails more stimulating and interactive.

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Therefore video and email make a great team.

CONTACT US and let’s create great videos for your email marketing campaigns

How to align teams to achieve video production success


Embracing video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, there are many things and factors to think and worry about in the video production process: purpose of the video, script, storyboard, style, tone, shooting locations, length… And here comes the different opinions of the key stakeholders who are involved.

This issue will make the video production process longer and more complex for the video production company which will be struggling with different points of view from the client side.

That’s why having an aligned team is the key to successful video production. So before writing a single line, drawing a single frame or shooting a single scene, the video production team and the client’s team must be aligned and should have clarity on all the aspects of the video production process.

So how to achieve alignment? Here are few ways to get started:

1- Responsibilities of the client

Setting up a like-minded team is a crucial aspect not only for the production team but also for the client.

We’ve encountered many times in video the production process when the client changed their mind about certain issues like the shoot, script, style etc, and say they will get back later. This is very inconvenient and will cost time and money!

That’s why the client must set and determine expectations internally before passing anything on to the production company. For example, regarding the purpose of the video, let’s say the marketing team wants to use the video to sell more products, and the HR department wants to use the video to train new employees, and the CEO wants a corporate documentary, this discussion needs to take place before contacting the video production team.

There is nothing worse than having several sets of opinions and in this case nothing will be accomplished on time.

2- Create a “Do” and “Don’t” list

Basically, the core team will have a list that coincides with the core objective. This list will include the things that are beyond the main goal that should be in the video like the style (animation, live action or mix), call to action… and the things that should not be there.

This list will help the production team design the video and know what to include and what to avoid. It also leaves some space open for being creative.

3- Embrace the right people

The smaller the team, the easier it is to get into alignment. So it would be great if you can keep the team of decision makers to three or four. The more people involved, the more difficult it would be to get quick decisions.

In addition to including the lowest number of people, be sure also they are the right ones so that you can get a high quality end video.

4- Nominate someone with the final decision

No matter how much preparation you put into having a perfectly aligned team, conflicts or confusion may happen as there are going to be some decisions that not everyone agrees on.

This is why it is important to appoint someone to have the final-say. This person can go back to the essential objective and make a decision. This can save you time in the long run, and keep things moving and thus avoiding costly delays.


Aligning teams is very important in order to achieve video success. It is helpful for both the client and video production company, so that the production comes in on time and on budget thus getting a final VIDEO that everyone is happy with.

At the end of the day, communication is key. Therefore make sure everyone is on the same page with all the information they need to accomplish their roles.

At Business Motion, maintaining open communication with our clients are the building blocks for our creativity and inspiration. So why not contact us and we will get your business moving with video.

The Do’s and Don’ts for using Hashtags (#)


Hashtags grew in popularity over the past few years. They are used all the time and on many platforms like Facebook, Twitter, Instagram, YouTube… However not everyone knows how to use hashtags properly for better-targeted marketing campaigns.

When used properly and strategically, hashtags can provide lots of benefits to your business:

  • Hashtags make your own content discoverable and allows you to find relevant content from other people and businesses.
  • They can be used to get your content in front of a bigger audience.
  • They can help increase the visibility of your messages and boost your social shares.
  • They can raise awareness about you brand, and boost your SEO.However, when used inappropriately, hashtags can negatively impact your credibility on social media, and will have a bad impact on your engagement. So here are few do’s and don’ts that you should follow in order to use hashtags successfully on your social media profiles.

    1-Capitalize The First Letter Of Each Word

    If you are using several words for a single hashtag, the letters can become difficult to skim through so it is better to capitalize the first letter of each word. This way it will be easier to distinguish each word and read at a glance.

    Hashtags are not case sensitive, so when you merge multiple words together in your hashtag, differentiate them by capitalizing the first letter of each word.

    2-Create Your Branded Hashtags

    Besides using popular and relevant hashtags, there are times when you might want to create and use your own hashtag.

    A branded hashtag is a hashtag you create specifically for your brand. It could be the name of your brand, your company’s slogan, name of a specific product, or maybe a campaign specific hashtag. These can be used for general branding, events, promotions, competitions or other marketing campaigns.

    In order for them to resonate with your audience, branded hashtags must be memorable, unique and relevant.

    3-Monitor Hashtag Trends

    There are many hashtags that are trending on social media. This is a great opportunity for your business to take advantage of these trending hashtags and get in on the conversation.

    Trending hashtags are a great opportunity to expand the reach of your business, promote your brand and reach new leads.

    However you should always make sure you know exactly what trending hashtags are about before you try to jump on board of a trend.

    4- Research A Hashtag Before Using Or Creating One

    As with all things in marketing, you should do a little research on hashtags before you go throwing them into every social media post you publish for your business.

    Researching hashtags helps you find out the kinds of posts and people who are posting with that hashtag to make sure it is a relevant audience. In addition researching helps you make sure that you are using the correct one.

    Ideally, you want to find a hashtag that has a balance of being used frequently, but is still focused on the subject matter that relates to you and your business.

    5- Don’t Use Spaces, Punctuation Or Special Characters

    A hashtag gets cut off with the first space or punctuation that follows it, and your social networks will only recognize the first word. So don’t put punctuation in the middle of a hashtag.

    6- Don’t Overuse Hashtags

    Including too many hashtags and just throwing them in your social media posts with no context will make you look spammy and unprofessional to your followers. Additionally, they can be confusing, annoying and this gives a bad impression to your audience as well.

    The key is to use hashtags sparingly and only when they add value. Therefore use hashtags in moderation. Just focus on a limited number and include them with respect to their relevance and only when they are absolutely necessary.

    Relevance is far more important than quantity when it comes to hashtags.


    Hashtags are the new trend and a great way to take your social media marketing to the next level. They are a neat tool to allow people to filter through millions of posts every day.

    So get started and wherever you use hashtags, you will learn with time what works and what doesn’t for your business in order to get your hashtag strategy on track.

6 Video Marketing best practices


In the past years, the video boom has been simply phenomenal. In fact video is becoming the big marketing tactic and video content is officially here to take over the digital landscape.

So why aren’t you using video? You might say: “Video is too complicated.” “It’s out of my budget.” “It’s not relevant to our market.” But you are wrong….Video is for everyone. Your competitors are using video marketing and so should you.

In addition, videos are everywhere these days. Remember that more and more companies (even the small ones) are turning to videos for their messages. Restaurants, hospitals, car dealerships, etc… are all using video marketing.

For this reason, you should set video as a priority and start including it in your marketing mix. But how can you make the most of it?

Video Marketing Best Practices

1- Videos should be used inside your enterprise

In addition to using outward-facing videos, you should not forget the fact that video is just as effective when used within the organization. Internal audiences are very important and many types of videos can be used internally to improve productivity, collaboration and communication.

Learn more in one of our previous blog article about how to “Improve your corporate internal communication with video”, where you can find out that it’s worth considering video as a viable long-term solution for your internal communications.

2- More videos will be designed to play without sound

Given recent developments on social media platforms, removing the sound from your videos- or at least making it non-essential to convey your message- is becoming essential. Most videos on Facebook for example are played without sound, which presents a challenge for video marketers.

Therefore, if you want your videos to succeed, it’s important to use captions and on-screen graphics to grab your viewers by the eyeballs and communicate your message — even without sound. In addition, you might also consider implementing video transcripts to adapt to the current audience’s behavior. With an accurate transcript your video will also reach a better rank in Google.

3- Videos should be aligned to the buyer’s journey

People expect to find valuable information before making a purchase. Your videos can provide them with this information and help nurture them through the Buyer’s Journey and through your Sales Funnel.

Hence, the best video marketing strategy starts with a long term vision in mind, which is leading your customers with an assortment of videos throughout their buyer’s journey.

However, different videos perform differently throughout the sales funnel. That’s why it is important to choose the right type of video content for each stage of the funnel. Hence, for top of funnel (awareness stage), you can use educational videos and branded videos…, for middle of funnel (consideration stage), use product videos and explainer videos…, and for bottom of funnel (decision stage) use about us videos and testimonial videos…

But you should note that all videos should feature high quality content regardless of their type or where they fit into your sales funnel.

4- Repurpose your video content

After your video has been completed, you may find that you need to take that content and manipulate it for a new purpose, a new target audience, or a new form of distribution. This is called repurposing.

Repurposing your video content will save you time and money as you use video marketing for your business, and allows you to extend the value of your investment in video creation.

All the great videos you have produced can lead to other outstanding marketing material. Learn more about how you can repurpose your video content in our blog article: “5 ways to recycle and repurpose your video content”.

5- Start using videos in your email marketing campaigns

Video and email make a great team. Incorporating video in your email marketing campaigns makes your emails more stimulating and interactive.

To convince you more, look at these statistics:

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

In addition, using the word “VIDEO” in the subject line of an email can increase open rates by 19%.

So given those compelling stats, you should start using videos in your emails to drive awesome results.

6- Going viral shouldn’t be the main goal of your video

Your videos don’t need to go viral in order to matter. Just create a high-quality video and cater to your target audience, because viral videos don’t make a long term impact, the way a targeted campaign does.

Additionally people tend to forget viral videos quickly.

So in order to get the most of your video marketing, focus on achieving a realistic goal rather than making “viral” the primary goal. So think about seeking prospects, leads and sales instead of seeking TRAFFIC.


The future of marketing has a play button on it. Video is a valuable marketing tool and one that shows no signs of slowing down.

So think of using video marketing wisely and follow the above tips that will help you as you plan and create your own video content.

Contact us to collaborate on your next video project.

Don’t believe these 7 social media marketing myths


In the past few years, the evolution of social media has surprised all of us! Social media can be an awesome and powerful tool for your brand and give your marketing a fresh spin- but only when it is utilized correctly.

However, although social media is now everywhere in a seriously inescapable way, unfortunately there are a number of misconceptions floating around that can lead to disappointment.

Let’s discover few social media marketing myths that have been in existence over the years.

Myth #1 – My business should be active on all social media platforms

Don’t fall into this trap by trying to be present on every single social network. You might end up losing your time and resources on platforms that aren’t helping you achieve your goals. This is a mistake that many startups and even established businesses make.

What you should do instead is focus on an in-depth strategy for the platforms that matter most. Do your research to decide which one is best-suited for you and your company and will yield the best results.

In sum, your business should only join the social media platforms that will resonate with your target audience.

Myth #2 – Social media is only for youngsters

If you think the only people using social media are young adults and teens, you are mistaken. Social media use among older users is growing at an alarming rate, as studies show that that 40% of Facebook’s active users are over age 35. This means that social media is used by people of all ages.

Don’t neglect social media as a means of connecting with older customers. You will be excluding a significant number of potential clients if you ignore places where they can already be found.

Myth #3 – Social media is an independent marketing strategy

It’s wrong to think of social media marketing as a separate marketing strategy, operating in some sort of digital vacuum. Instead it actually performs best in conjunction with other, interrelated digital marketing strategies like content marketing, SEO, email marketing, and personal branding.

The truth is that your social strategy should be highly integrated with the rest of your marketing channels to ensure that all oars are rowing in the same direction. Email marketing remains one of the most effective ways to reach people in the digital age. Keeping your website and blog up to date are also important.

Myth #4 – I’ll get anyone to manage my social media platforms

Social media marketing done the right way requires skilled talent. Don’t assume anyone on your team can be tasked with creating and posting your social media content. Thus, it is a huge mistake to hand your brand’s social media marketing to an inexperienced marketer.

You need somebody with judgment and experience so it’s worth hiring a professional who has true capabilities and talent and is dedicated to creating content, designing and producing the volume of creative needed to have successful social media channels. An expert will be able to create a social media marketing campaign that works with your business needs, industry and target market.

Myth #5 – Social media marketing costs nothing

This is not true because although major social media platforms like Facebook, Twitter, Instagram etc. are all free to use, but there are many hidden costs involved in using social media as a business tool. The content and eco-system to support a sustained social media marketing effort requires budget and commitment.

In addition, the professionals with the skills and experience to make social media marketing successful are increasingly in demand and they need to be paid. Moreover, it is no longer an option to ignore social media advertising options.

With that being said, social media marketing still relatively costs less and is more cost-effective when compared to traditional marketing methods.

Myth #6 – Hashtags are everything/ Stuff your posts with every possible hashtag

Hashtags are the new trend and have taken the social media world by storm. They are a neat tool to allow people to filter through millions of posts every day.

So while, including a couple of them in your post is fine, however, the practice of over-hashtagging looks spammy, unprofessional, and makes you look desperate. Therefore use hashtags in moderation and only when they are absolutely necessary.

Myth #7 – Social Media marketing results are immediate

Many businesses expect that they will see significant results from social media in 30 to 60 days. The fact is that building up a social media presence and following takes consistency and time.

Most businesses need to be willing to work on community building for 6-12 months before they can expect predictable results. The impact you have on your audience relies heavily on your dedication & loyalty to providing consistent, unique, and valuable content.


Don’t make the mistake of falling into the myth trap. Social media channels can bring a lot of good to your business when used wisely. For that to happen, you must know your target audience perfectly. This enables you to find a way to give your prospects what they want and turn them into your loyal customers.

Social media can be a powerful tool in your marketing and relationship building arsenal, however it is important to not see it simply as a magic bullet.

Contact us and let us discuss how video can help boost your social media marketing campaigns. So let’s start your next video project together.

Why your business needs video testimonials?

Think about the last time you wanted to buy something online or maybe you were searching for a nice restaurant to have dinner at. Where did you start searching?

Customer testimonials – whether written, visual, or auditory – are an important aspect of any business marketing plan, and always hold great value with customers

Taking Your Testimonials To The Next Level

You know that customer testimonials are essential for persuading prospects to become buyers. You can write down their testimonies for posting on your website or printing in your marketing materials, but when you combine testimonials with video, it takes these advantages to a whole new level. A VIDEO testimonial is far more effective, and an even better, more powerful format than a text-based testimonial. Let’s see why.

Advantages Of Video Testimonials

1- Video testimonials are hard to fake: Anyone can post a stock photo and add a made up written testimonial to their website, but this is not possible with video testimonials which bring a higher level of trust.

2- Video testimonials play a major role in establishing brand credibility, and compared to questionable plain-text testimonials, videos can establish a valuable connection with your consumers because the words are literally coming straight from the happy customer’s mouth. With a video, you can see a real-life customer explaining thoroughly and convincingly how your company has made a positive impact on his life or business.

3- Video testimonials are more convincing and engaging as compared to text testimonials as they keep visitors on your business website longer & at the same time increase the chances that they will make a purchase.

4- Video testimonials are more efficient than written testimonials. They capture the raw emotion of your happy customers. It’s one thing to read what a customer has said about you. But it’s a whole new thing to see a happy customer on screen.

That’s why video testimonials are so crucial to your business’s success. Video testimonials are a referral for your business. Nothing sells your business as well as the positive and happy voice of an existing customer.

Tips For Video Testimonials

  • Approach your customers: First, you should identify the customers who are loyal and completely satisfied with their entire experience with your company. Call them and introduce to them the idea of the testimonial video and explain the concept – that the video will be edited and won’t contain anything they aren’t comfortable with.
  • Set a date and location for recording the video: Ideally, your client testimonials will be filmed in a comfortable and professional setting where the customer feels relaxed and prepared to discuss the details of his experience with your company. Tell him that you are willing to go to their offices at a time convenient for them.
  • Prepare a list of questions with anticipation (but not a script): This will help you get all the information you need for developing a compelling video, and it will help the customer understand and prepare the points that will be covered in the conversation.
  • The testimonial video should be authentic, and the responses of the customers should be natural.
  • Keep the video short and engaging: You obviously don’t want your video to be too long, but you should take care not to leave out any important parts of the conversation.
  • Promote your testimonial videos: Once the testimonial video is all edited, the best places to promote it include: your website, social media platforms, e-mail signature, in-store displays, newsletters, trade shows, client quotes and proposals. If positioned properly, professional-looking testimonial videos are some of the most powerful tools a business can have in its marketing toolbox.

Final Thoughts

A solid, high-quality, and professional testimonial video can go a long way, and will project the right image for your business and encourage prospects to choose you as their vendor.

If you don’t have any video testimonials right now, get them! Simply contact your customers and ask for their feedback on your business, products and services. Most happy customers will gladly provide this.

Nevertheless, to develop the most effective and better-quality video testimonials, you should find a professional company to assist you.

Ready to dive into creating customer testimonial videos for your business but not sure where to start?

Contact us and we will be glad to assist you.

4 inspiring use cases of video at your business


The rise of video marketing has been one of the most exciting trends in recent years, whereby videos are being used in all sorts of great ways for business growth.

We at Business Motion are proud to give businesses the chance to leverage the power of video marketing. With Business Motion you can get amazing and professional videos for your business that can drive traffic to your website and increase engagement with your fans.

Here are 4 main areas where you can use video for your business.

Conferences And Events

Each event or conference has different video requirements. Videos can be used before, during or after the events. The list is endless…

Before the event

Event promotional videos/ Conference opener videos

If you’re hosting an event, conference or exhibition, attendees should feel excited to go, and most events require very active promotions to make sure that the attendance level is as high as is possible. Therefore you should definitely think about promoting it with a video!

It can be easily interactive and speedily demonstrates what the event will offer. Video is a really simple way to generate buzz around your event and will get everyone excited and ready to go.

Check this TVC we produced for SmartEx Exhibition.

During the event…

Event Videos

Event videos are used to raise the viewers’ awareness of your accomplishments and progress. They are usually displayed in social gatherings, conferences and corporate anniversaries, making your business conspicuous.

Watch this CSR event video we produced for Alfa.

Exhibition Videos

If your business is due to exhibit at a trade show or business exhibition, it is vital to maximize the potential of your allotted space and this involves focusing on two key things; attracting visitors to your stand and interacting with them once they are there. So it is very important to make your business stand out and attract potential customers for longer, engage them in conversation and if possible seal a deal. The best way of doing this is by using an EXHIBITION VIDEO.

Watch this exhibition video we produced for Kanaan Group.

And also for Reef Garden

After the event…

Even after the event or conference is over, there are significant opportunities to use the video content recorded during the event, for several different purposes to extend the life of the occasion and promote future events.

Conference Highlights Videos

An edited video of conference highlights can be used to showcase the conference after the fact, and can provide people who could not attend with a complete overview of the activities that took place.

The highlights video captures the conference content and can be used to market your conference for next year’s attendees. From keynote speakers to interviews with the guests.

As an example check the video we produced for LIMS.

Event coverage videos

An event coverage video is a great way to capture the glamour and importance of the special day, whether it is a fashion show, sporting event, opening of a new store, corporate anniversary…. Raw footage shot during the event can be edited into a great event video which can show your followers what it was really like to feel the energy and excitement.

Documenting an event through video is an excellent way of maximizing content and taking full potential of the hard work put into the production of the event.

Business Meetings

People enjoy watching videos as they present easily digestible information in a way that is also entertaining. Demo videos can be powerful during business meetings to support selling points and leave a lasting impression on the customer.

Using videos in business meetings enhances your meeting experience and is a great way to keep attendees attentive and interested in the content being discussed.

Video can’t do your job for you. But it can help humanize you and your company, personalize the sales process, and quickly communicate the value of your product to help close more deals.

Digital Marketing

1- Videos for social media marketing: Social videos are what people want. Social media have become the place people want to watch video. Social media platforms like Facebook, Twitter, YouTube and others are now dominated by videos. So if you aren’t using video in your social media marketing yet, you should be.

Watch this video we produced for Cooling Events that was used on social media to promote the company.

2- Videos for blogs: Embedding videos on your blog posts is a great way to attract readership and conversion. This brings your company’s online presence to a whole new level.

According to SEOmoz, blog posts incorporating video attract 3 times as many inbound links as blog posts without video.

3- Videos for your website: By embedding a video into your website you are encouraging traffic and audience engagement.

According to Brightcove, the average user spends 105% more time on a website with video.

Watch this video we produced for LeBAM which is currently displayed on their website.

Watch this video we produced for UN Global Compact Network Lebanon (GCNL) which is currently displayed on their home page.

4- Videos for landing pages: Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

A study by Eye view shows that using videos on landing pages can increase conversion by 80%.

5- Videos for email marketing: Using video in your email marketing campaigns makes your emails more stimulating and interactive. Therefore video and email make a great team.

According to Forrester Research, including video in an email leads to a whopping 200-300% increase in click-through rate.

Corporate Internal Communication

Many companies spend a lot of time focusing on outward-facing videos which is very important, but they tend to forget the fact that video is just as effective when used within the organization. Using video for internal communications saves both time and money and keeps your teams updated on new developments and changes within your company.

Here are major ways to begin using video internally to improve productivity, collaboration and communication:

Staff training videos, check this training safety video we produced for Zerock

Recruitment videos

CEO messages

Company announcements & business updates

Introducing a new product

Induction of new employees

Learn more in our blog post: “Improve your corporate internal communication with video


Videos have the power to grow your business and can be fun to make. There’s no denying that video is the future of how businesses will market themselves as well as how the medium helps streamline processes for productivity and profitability.

The discussion above is a clear testament to this. And now, the question that needs to be asked is, “Are you leveraging the power of video to enhance your business processes?”

If the answer is “No”, then maybe it’s time start exploring what videos can do for you.

Check our website and contact us and we will take your business, brand, event, product, service or cause to the next level.

Boost your social media marketing with VIDEO


It’s no secret that video content is on the rise. And any brand that’s not creating video and promoting it on social media is missing out on a huge opportunity.

Therefore, if you have not had the chance to incorporate video into your social media marketing, let me tell you why and how you should get it started, and today!

Since we have many social media platforms out there, I will narrow my discussion to the 3 major ones: Facebook, Twitter and Instagram.


Simply because

  • Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects.
  • Videos are a great marketing tool, and social media networks are making it easier than ever to incorporate them into your marketing strategy.
  • Video is becoming a trend in marketing. It is the easiest way to let viewers know about your products and services.
  • It is popular; your customers are watching and sharing tons of social video.
  • Major social media platforms allow you to natively share videos.
  • Customers trust videos more than blocks of text.
  • According to Brightcove, Social Video generates 1200% more shares than text and images combined.
  • One final reason is that your competitors are using video, so in order to stay competitive, you need to stand out and adapt to evolving trends or else you risk falling behind and losing the interest of your target audiences.

    Here are some tips to help you make the most of your social media video marketing:

    1- Go Native: If you want your social videos to reach as many audiences as possible, upload them directly to the chosen platform where you will be sharing. This ensures auto-play when followers scroll through their feeds, giving you the best chance of catching their attention.

    Also, all of the major social platforms have been tweaking their algorithms to ensure that native video content is prioritized over just about anything else. So videos uploaded natively onto the platform perform way better than links to YouTube or similar video platforms.

    2- This is the age of soundless video for Social Media Marketing: Given recent developments on social media platforms, removing the sound from your video-or at least making it non-essential to convey your message- is becoming essential.

    3- Because each social network has a unique audience, social videos need to be optimized for different channels. A video that works on Facebook may need a serious edit before it can work on Instagram. And you might have to take an entirely different approach to video on Twitter.

    4- Ask people to share your videos: We’re all keenly aware of how powerful social media is. In fact, you likely start and end your day on Instagram, Facebook, or Twitter. That’s why you need to ensure your video can be easily shared on these platforms. Ask your friends, colleagues, industry connections and relatives. Of course asking the contacts who are likely closely connected to your target market is the strategic place to start, but you never know who is connected to who, and a share can go a long way so don’t limit the people you ask.

    5- Social Video has to be short, sweet, and to the point, all while being super shareable. As per length of videos on major social media platforms, Twitter requires that all videos be under two minutes and twenty seconds (which is up from its previous 30 second maximum). Your Instagram video must be between 3 and 60 seconds long, and the maximum length for video on Facebook is 45 minutes.

    6- Feature a video on your Facebook Page: Facebook allows you to feature a video in the “Videos” tab of your Page, which would auto-play. This can be a great way to showcase your best video to those who are interested in watching your videos.

    7- Have a playlist: Just like in a YouTube channel, you can group your Facebook videos into playlists to make it easier for viewer to find videos they want to see. After all, it can be quite frustrating to search through many videos on your page just to find a particular type of video. That’s why playlists can be such a life saver.


    Social media is always changing, but one of the biggest shifts right now is that all social media channels are taking a more video-first approach to their platforms.

    That being said, video marketing is gaining serious influence in social media, so if you are still on the fence about video marketing, this post should have changed your mind.

    Contact us and let us create the best videos for your social media marketing campaigns.